This website uses cookies to ensure you have the best experience. Learn more

I Dont Know Essay

1324 words - 6 pages

1) Coca-Cola Company announced in 1985 that they were going to change the brand name as well as the original taste of the cola; the very distinct and original taste that was known to the customers for almost a hundred years.  Coca-Cola’s loyal customers were extremely unhappy that their trusted brand was making changes and reacted to this inundating the company with dissatisfaction, defending Coca-Cola like they held a private stake in the company.  One group in Seattle threatened to sue the company. The company understood that this and along with the outpour of customers who did not want the change listened and decided not to change the brand name nor the taste. “Attitude represents a ...view middle of the document...

2) There have always been numerous choices on the shelves of supermarkets, delis and restaurants offering different types of colas. However, I believe there are two brands that which started it all Coca-Cola and Pepsi. It is the two of these brands that through-out the years have created the most brand loyalty. The main reason for this divide between the two companies is the taste of the cola. Sure, there are a variety of colas on the market but if you asked most people they clearly have their favorite and vary rarely will drink the other unless there is no other alternative. Customers will buy Coca-Cola whether it is “on sale” or not. Creating different products to offer the consumer under the same brand allows a company to extend their line but give their customers different tastes to choose from. Coca-Cola launched Coke Zero which has a different taste from their original Diet Coke yet offers the benefit of being calorie-free. BY offering different types of cola, Coca-Cola is keeping their loyal customers and attracting new customers with their offering of different products to cater to an individuals need for something different yet not having to leave their trusted brand. Energy drinks, satisfy different need though, but still offer something different, with less negative impacts. Bottled water too, is a totally different brand and is being appreciated more than the rest, like it should. Line extension strategy, has a goal, to cover all the aspect of different needs of the customers. Nowadays people have become more selective and demanding than before. Companies need to take into consideration all the above, market research, but most important Coca-Cola and other companies for that matter need to research and look into how any change whether subtle or drastic is going to affect the buying habits of their loyal customers and how any such change is going to cause a company to lose their loyal customers.
3) Customers become attached to a product and companies need to take that into consideration when attempting to switch the taste of their colas. But it isn’t always the taste that angers consumers, even a slight deviation in name or design can turn otherwise loyal customers off to a product they have used for years. A customer that is brand loyal to Coca-Cola is so for one main reason…Taste, if the company alters the original formula the customer is going to notice it. I for one will only drink Coca-Cola products, I can taste the difference between Diet Coke and Diet Pepsi, for me Diet Pepsi is much sweeter and I do not like the taste at all. If Diet Coke is not available for me to drink, I will not drink Diet Pepsi as an alternative, I would much rather drink nothing. If Coca-Cola changed their original formula, I would be at a loss for what to drink on a daily...

Other Papers Like I Dont Know

I Dont Know What Youre Talking About

1191 words - 5 pages ). 1. My survey response revealed social and enterprising as my career category. I agree with the results of the survey because I enjoy being around people which relates to social. When I graduate high school I want to pursue a career in nursing because I like to care for people and learn everything there is to know about the human body, diseases, health problems as well as all the sciences. Enterprising relates to me because I like to think of

I Dont Know What to Copy

1086 words - 5 pages 12 | An aircraft flies along a horizontal circle of radius 10 km with a constant speed of 155 m s–1. What is the angle between its wings and the horizontal? wings of aircraft | | A | 14 | B | 22 | C | 68 | D | 76 | | | | | | | | | | RVHS 10 The maximum safe speed of a car rounding an unbanked corner of radius 50 m is 20 ms−1. If the road is banked at an angle θ to the horizontal, no frictional force

Why I Still Wait for That Person?

1710 words - 7 pages Why i still wait for that person?I still see that person in my dreams. Dont know what to do . I tried to educate my mind that you will not get everything you wish and may be you are not the perfect one for that person. Maybe that person does not desreve you but I really dont know. I am getting crazy , its not a crush, its certainly not, because if it would have been a crush then i wouldnt have been writing this. I am not after lust. I never


402 words - 2 pages She said I couldn’t be committed She said I’m too much of a player Come on Uncommitted Uncommitted Uncommitted Ey ey It was all a dream Reality was far from the safe picture she painted for me She told me I was the one and I believed until the dream dissipated so suddenly I don’t know why she was so compelled to leave Something was messin’ with her psychology I’m confused, she’s sayin’ something’s wrong with me But how can I

Consumer Goods

1269 words - 6 pages girls like the one in the commerical will like him. For example, I know a person who saw an ad for a \"macho\" Dodge Ram truck. He wasnt sure if he was going to buy a Ford F-150 or Dodge Ram, but after seeing the Dodge Ram with a pretty girl inside, he decided to buy the Ram because he thought it was more macho and therefore women would like him more because of the trucks macho looks. I dont think the medias influence will change any time

Before I Say I Do

1255 words - 6 pages MATES AND NOT OPONENTS' Hurray you have acquired enough knowledge to take what ever decision that you wish, but dont be too over whelmed by that vivid fantasy playing right through your mind. You have to know some basic things before going in. The question that comes up now is WHAT MUST I KNOW? Its the key to sustain you there as long as possible. They are four in number and they include; NEVER ABANDON YOUR DECISION Do you know why it is

Writing Is Hard

1118 words - 5 pages I've had in the past. For example, even while I'm writing this small paragraph, my mind keeps on slipping into other thoughts. I dont know if this happens to lots of people, but this is one problem that I have trouble the most in. Maybe this is why I'm a slow writer and don't like to write. When I write, I'm usually in my house sitting right where my computer is. One thing about me is that I hate writing anything with a pen and a

Change in Lfe

558 words - 3 pages . People want catchy. Dont give them that, they wont give you a second thought. Its stupid how this works but it does. It works exactly like this. So I could go to university someday straight from bed and people wont know I exist. The other day i'll dress up like a diva and BOOM! Im the hot topic. But I can live on without being concerned. I can live on without creating an impression. I dont care for it. I care for work. I care for

Fictional Short Story

1780 words - 8 pages coming out of the house into her car for a ride. " Just a ride sweetheart." I never said my name was Connie, she said."But I know what it is, I know your name and all about you, lots of things."(p.600). This to me shows Connie begining to feel suspicous about Arthur friend. Connie is giving Arnold friend a hard time about leaving the house and taking a ride with her. He starts to manipulate her thoughts. " Connie dont fool around with me. I mean

Animal Cruelty And Abuse

1026 words - 5 pages the police department. If they dont really take any action to the situation, you can go to the local animal shelter and they will have a connection to someone that will know how to get ahold of somebody to take action and help the innocent animal. Now that I have educated you on animal abuse and neglect I hope you can educate others, and spread the word to stop animal abuse. Animals are abused and neglected all over the world, even though there

Choices in Life

559 words - 3 pages time just feeling sorry for yourself. Do you not think that i havnt made choices that i regret? That i havnt been placed in a situation that no matter what i did someone would get hurt? I have made choices that i regret but i know that me doing nothing wont make it better. When instead you can do everything you can to the fullest and do everything you want in life! Be spontaneous! Try breaking your normal routine. If you're living a monotonous

Related Essays

I Dont Know Essay

1706 words - 7 pages your writing with fresh eyes. Ask yourself: Is the writing clear? Do the ideas make sense? Are all of my requirements fulfilled? Did I avoid repetition? Good Text Organisation All the hard work can be spoilt by poor text organisation, often because: You know your work so well, you assume it’s clear You leave no time for proof reading Aspects of text organisation Cohesion Punctuation Reference(s) Coherence Cohesion All the parts or

I Dont Know What Essay

526 words - 3 pages I don’t have a paper yet he Blackwater fire was caused by a lightning strike on August 18, 1937, in Shoshone National Forest, about 35 miles (56 km) west of Cody, Wyoming, United States. Fifteen firefighters were killed by the forest fire when a dry weather front caused the winds to suddenly increase and change direction. The fire quickly spread into dense forest, trapping some of the firefighters in a firestorm. Nine died during the fire and

I Dont Know Essay

756 words - 4 pages heritage she left behind by taking these captured shots of a heritage fading away and by literally taking it back with her which is the case with the dasher and quilts. Dee eagerly attempts to take back with her things of past lineage stating “This churn is what I need” and wanting “the dasher too” (Walker 165). She does the same with the quilts “saying sweet as a bird 'Can I have these old quilts?'” in her hopeful delight of trying to preserve

I Dont Know Essay

876 words - 4 pages this people really enjoy killing so many innocent people just because of their color? cause I don't think that's what God  will do in this situation, he will just see all those people of different color just like him because that is what they are, just like you and do you really know if God is white cause nowhere in the bible does that say that. One of the reasons because I say this is, because there are so much black people are dying and this