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Hyundai In India Essay

577 words - 3 pages

Hyundai By..


• The Hy un dai M otor Comp any was f ounded by Chung Ju-Yung .It is a division of the Hyundai Kia Automotive Group, South Korea 's largest and the world's Sixth Largest Automaker. • Hyundai Motor Company- 1967 • It is headquartered in Seoul, South Korea. • In Ulsan, South Korea Hyundai operates the world's largest integrated automobile manufacturing facility which is capable of producing 1.6 million units annually. • The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and customer) shaking hands and its official global ...view middle of the document...

Parts delivery centers
4. Customer Relations
5. Free service

Types of customers
• Status minded
• Finance minded
• Technical minded
• Looks minded
• Mix of above

SWOT Analysis

1. Strong domestic market.
2. Good quality
3. Cheap labor costs
4. Production facilities.


1. Design
2. No luxury cars
3. No innovations

SWOT Analysis


1. Cheaper cars
2. diversification
3. Cost Reduction
4. European and African market

Competitors from Germany, Japan.
Threat from local companies.
10yrs warranty in USA.





Threat of new entrants:

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