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Hyundai In India Essay

577 words - 3 pages

Hyundai By..

PAVANI.AMMINENI

HISTORY
• The Hy un dai M otor Comp any was f ounded by Chung Ju-Yung .It is a division of the Hyundai Kia Automotive Group, South Korea 's largest and the world's Sixth Largest Automaker. • Hyundai Motor Company- 1967 • It is headquartered in Seoul, South Korea. • In Ulsan, South Korea Hyundai operates the world's largest integrated automobile manufacturing facility which is capable of producing 1.6 million units annually. • The Hyundai logo, a slanted, stylized 'H', is symbolic of two people (the company and customer) shaking hands and its official global ...view middle of the document...

Parts delivery centers
4. Customer Relations
5. Free service

Types of customers
• Status minded
• Finance minded
• Technical minded
• Looks minded
• Mix of above

SWOT Analysis

Strengths
1. Strong domestic market.
2. Good quality
3. Cheap labor costs
4. Production facilities.





Weaknesses


1. Design
2. No luxury cars
3. No innovations

SWOT Analysis

Opportunities

1. Cheaper cars
2. diversification
3. Cost Reduction
4. European and African market

Threats
Competitors from Germany, Japan.
Threat from local companies.
10yrs warranty in USA.



PORTER’S FIVE FORCES MODEL
NEW ENTRANTS SUBSTITUTE PRODUCTS

COMPETITION

BARGAINING POWER OF SUPPLIERS

BARGAINING POWER OF BUYERS

Threat of new entrants:
...

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