Hyundai Cs Essay

2796 words - 12 pages


Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets eight passenger car models across segments -- in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A5 segment Sonata and in the SUV segment the Santa Fe.
HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub, it touched 1.5 million in exports in March ...view middle of the document...

This is in line with the strategy of Hyundai not to expand aggressively in emerging market like India.
Hyundai's strategic decision to focus on quality over quantity, even as its production lines are stretched in India and elsewhere, risks losing hard-won market share and is forcing it to divert output from its plant outside Chennai away from exports to other high-growth markets to meet domestic demand.

Revised Mission and Vision
To become a trusted lifetime partner of our customers, we will bring a new perspective to automobiles through innovative mobility solutions based on human-centric, eco-friendly technologies and services
Hyundai is committed to give importance to quality rather than quantity in all aspects of its business. We are commited to become the number one car company in India with the contribution of our employees, partners and customers.

* Best customer services
* Best technology
* Best quality products
* Best value for people

Porters five force model:

1) Rivalry among competitors | Attractiveness | |
| Low | | | | High | |
| 1 | 2 | 3 | 4 | 5 | |
No. of competitors | Large | Grocery store | * | | | | | Wide bodied jetliner | Small |
Industry growth | Slow | Vinyl record | | | * | | | Internet browser | Fast |
Fixed cost | High | Steel | * | | | | | Real estate agency | Low |
Differentiation | Low | Sugar | | | | * | | Beer | High |
Switching cost | Low | Diskette | | | * | | | Software | High |
Openness of terms of sales | Secret | Used car | | | * | | | Stocks | Open |
Interpretation: Level of attractiveness 15/6 = 2.5 (Low attractiveness) |
2) Barriers to entry | Attractiveness | | Remark |
| Low | | | | High | | |
| 1 | 2 | 3 | 4 | 5 | | |
Economies of scale | Small | Tea stall | | | | | * | Oil refinery | Large | |
Product differentiation | Low | Sugar | | | | * | | Beer | High | |
Brand identity | Low | Sugar | | | | * | | Cigarette | High | |
Switching cost | Low | Diskette | | | * | | | Software | High | |
Access to channels of distribution | Easy | Newspaper | | | * | | | Petrol | Limited | |
Capital requirement | Small | Tea stall | | | | | * | Oil refinery | Large | |
Access to technology | Easy | Generic drugs | | | | * | | AIDS medicine | Restricted | |

Interpretation: Level of attractiveness=28/7=4.0(High attractiveness)

3) Threat of substitutes | Attractiveness | | Remark |
| Low | | | | High | | |
| 1 | 2 | 3 | 4 | 5 | | |
Availability of close substitutes | High | Fountain pen | | | * | | | AIDS medicine | Low | |
Switching cost | Low | Diskette | * | | | | | Customized Software | High | |
Substitute’s price-value | Better | Vinyl record | | | | | | Suburban trains in Mumbai | Worse | |
Profitability of the producers of substitutes | High | Vinyl record | | | * | | | Trans-Atlantic...

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