The Segmentation Criteria That Will Affect Your Target Market Selection Identify Your Target Market

1381 words - 6 pages

Defining Marketing Paper
Katie Chan
MKT421
April 17, 2014
Dondrell Swanson

Defining Marketing Paper

The Content Marketing Institute define Marketing, "Content Marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly define audience with the objective of driving profitable customer action" (2013). The American Marketing Association define Marketing, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offering that have value for customers, clients, partners, and society at large" (Centor, 2008). Many people define "Marketing" as a mean ...view middle of the document...

In today society, an aspect of business success depend on successful marketing. Marketing successes rely on creating the best strategy of product or services and attracting customer attention. If there is no marketing for any business, customers will not know about the company's best products or services provided (Lorette, 2014). If there are no sales, marketing, companies may lose their business fast. There are four strategies to getting marketing companies business: 1) Getting word out--- For business to survive, products and services must be known to potential buyers 2) Higher Sales---Spreading words to friends, and family about amazing product 3) Company Reputation--The success of the company rest in good solid reputation (Lorette, 2014). If reputation grows, the business expands and sale increase. Selling quality products and providing excellent service, will help the companies grow (Lorette, 2014). The company may sell very good product but, however, if the product or service does not fit the potential customer needs then the need of product must be revised the marketing strategy and re-edit the marketing strategy so the product or service can gain more sells from customers. If there were no effective marketing, the product would have the effect and no sell on the product, the sales will eventually will not succeed.
Effective Marketing Example
To understand the important for a business is to understand effective marketing, as when the company marketing strategy work or not work. Business companies have to review and correct their way of marketing by following the four P's which are Place, Price, Promotion, Product. In other words, understanding how to sell, where to sell, and how much the company selling for, and whom to sell their product.
One example of company important Marketing success.
When Disneyland was first open theme park in 1955, found by Walt Disney who died in late 1960s. Disneyland has attracted billions of people to visit various amusement park. In the beginning, Disneyland was open in 1966 of New Orleans Square and in 1993 Disney California Adventure Park (DIS, 2014). The adverting of park attracts many children and adult to go there and have fun. Disney Parks is not only a magical for family to enjoy but it also marketers too. Through the years, Disney continues to add more rides, attractive theme parks for kids to go, stores, food, and amazing ride for the entire family. Adding more rides and theme park as the years goes. Disney also makes movies for family to watch and kid's Disney animated cartoon, animation movies to entertain kids and adults. Disney also markets children's Disney toys, clothes, and shoes to promote the company. The company marketing ideas is Add surprise (Disney added surprise to his business model. It could have been as simple as not having to stand in line at Disneyland all day to giving away trips and other valuable prizes. All you had to do was be there to win), The story is King (Story...

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