Founded in 1997, Secret Recipe made its mark, renowned for its extensive range of fine quality gourmet cakes. It has since evolved to become one of the fastest growing lifestyle cakes and café chain in the region with over 300 café outlets to date.
Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai.
BRAND VALUE AND CULTURE
Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with ...view middle of the document...
In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over 250 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a leader in the industry.
Secret Recipe opened its first café outlet in 1998. It has outlets in Singapore, Indonesia, Indonesia, Thailand, Brunei, China, Philippines, Pakistan and even Australia. Datuk Steven Sim Leong Thun founded Secret Recipe Cakes & Café and Modern Mum in 1998 and successfully transformed a small family business into a market leader within a short period of time. He has a retail growth with more than 50 cafés in the country.
To provide the best and highest satisfaction to all its valued customers
Globalizing Secret Recipe into international market and becoming the best cakeshop cum café in the world
To achieve two hundred and fifty 250 outlets by the year 2015
qualifiers that we believed attached to theSecret Recipe;1. To provide utmost service for customer satisfaction.2. To provide wide selection of cakes, pastries and their other products.3. To provide foods in fast or minimal period of time.4. To provide quality, presentable and healthy foods and beverages.5. Product offered is affordable and competitive.6. Offering accessibility with option of dining in or take out
Secret Recipe, a lifestyle café chain, has become a household name following its debut in Malaysia since 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China and the Philippines by virtue of its fine quality cakes, fusion food and distinctive service . In line with our rapid business expansion, we offer exciting opportunities, complete with rewarding remuneration, for innovative, diligent and creative individuals to join our team.
Secret Recipe a popular lifestyle café chain, has become a household name following its debut in 1997. Secret Recipe has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service.
A leading and largest café chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including HACCP and VHM guidelines. Customers can always enjoy in confidence from more than 20 types of fusion food, 40 cake creations and pastries, with a flavourful range of ice cream and beverages offered in all Secret Recipe outlets.
In a short period of thirteen years, Secret Recipe has experienced a rapid growth of over 250 cafes throughout the region. Secret Recipe continuously strives to surpass its own accomplishments and to be recognized as a...