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How To Reduce Turnover Applebee Essay

1078 words - 5 pages

STUDI KASUS
HOW TO REDUCE TURN OVER

[pic]

Disusun oleh:
Julius Dicky (NRP 03514014)
Denny Sosiawan (NRP 03514015)
William Gondo (NRP 03514016)
Lydia Loahardjo (NRP 03514022)

BATCH IX
PEOPLE MANAGEMENT
PROGRAM MAGISTER MANAGEMENT
FAKULTAS EKONOMI UK PETRA
SEPTEMBER 2014

BAB I.
PENDAHULUAN

Applebee’s International, Inc., adalah sebuah perusahaan Amerika yang mengembangkan, mewaralabakan dan mengoperasikan restoran waralaba Applebee's Neighborhood Grill and Bar. Pada September 2011, ada 2,010 restoran mengoperasikan sistem melebar di Amerika Serikat, satu teritorial Amerika Serikat dan 14 ...view middle of the document...

Setiap ukuran kinerja dievaluasi terhadap target dua kali setahun dan diberikan penilaian kinerja mulai dari yang luar biasa untuk dapat diterima.

BAB II
RUMUSAN MASALAH
1. Menurut Anda, apakah pendekatan yang dilakukan oleh Applebee's untuk menurunkan employee turn over adalah benar & masuk akal? Tidakkah hal tersebut berakibat pada tingginya tingkat stres bagi karyawan dengan gaji yang rendah? Jelaskan!
2. Beberapa orang yakin bahwa kunci untuk mempertahankan pekerja baik dengan upah yang rendah adalah dengan memberikan fleksibilitas dalam mengatur jadwal kerja daripada memberikan insentif finansial. Apakah Anda setuju? Jelaskan!
3. Apakah sistem seperti Applebee's itu dapat diterapkan oleh restaurant fast food seperti McDonald's, Burger King, Taco Bell dan lain-lain? Mengapa? Jelaskan !

BAB III
ANALISA & PEMBAHASAN
1. Menurut Anda, apakah pendekatan yang dilakukan oleh Applebee's untuk menurunkan employee turn over adalah benar & masuk akal? Tidakkah hal tersebut berakibat pada tingginya tingkat stres bagi karyawan dengan gaji yang rendah? Jelaskan!
Jawab:
Pendekatan yang dilakukan oleh Applebee's berfokus pada 3 aspek berikut:
a. metrics, yaitu melakukan pengukuran kinerja karyawan dengan sistem ranking (“A players” adalah top employee (sebanyak 20%), 'B players” adalah middle employee (60%) dan “C players” adalah bottom employee (20%).
b. accountability, yaitu manajer mulai memperhitungkan untuk fokus dalam mempertahankan A & B players dengan berbagai cara misalnya A & B players ditraining lebih untuk mengembangkan kemampuan (career development) disertai dengan kompensasi yang ada.
c. reward, yaitu memberikan reward/ penghargaan pada manajer yang berhasil mempertahankan A & B players untuk tetap bekerja secara efektif di restaurant.
Pendekatan yang dilakukan oleh Applebee's tersebut sah-sah saja, bisa dikatakan benar dan masuk akal. Pendekatan yang dilakukan oleh Applebee's semacam teknik 'gamification' yang mampu memotivasi karyawan untuk bisa engaged, challenged dan membuat kerja lebih produktif. Melalui sistem seperti Applebee's ini, terjadi apresiasi/ penghargaan pada karyawan atas pekerjaan yang diselesaikan dengan baik (recognition for a job well done) melalui sistem ranking untuk membangun kepercayaan diri (pride) bagi karyawan – merasa dihargai, ada kompensasi/ reward yang diberikan untuk menunjang performa karyawan dan terus mempertahankan etos kerja yang baik serta suasana kerja yang dinamis antar karyawan. Apabila semua hal tersebut diterapkan dalam bekerja ditambah suasana kerja yang harmonis, karyawan tidak akan merasa stres dalam bekerja meskipun mereka berpenghasilan rendah. Applebee's tercatat mampu menurunkan angka employee turnover setelah diterapkan sistem ini, dibandingkan dengan angka rata-rata hourly workers turn over pada industri restaurant lainnya yang mencapai 125% (angka yang sangat tinggi).

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