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How Do Organizations Experience Blogs? Essay

3041 words - 13 pages

IntroductionBlogs, or weblogs, are web dairies which let users simply post information of any type, with each post categorised by topic, e-mail and displayed in reverse chronological order, from the latest to the newest ones. Blogs usually allow readers to leave comments on individual posts, encouraging conversation between blogger and reader. This study examines how organisation experience blogs.(wikipedia, 2006)What do blogs have to do with business? Blogs can be productivity enhancers for companies large and small. The blog is a central repository, presumably on the company's intranet, rather than the Internet, to preserve confidentiality. Unlike traditional intranet pages, the blog is ...view middle of the document...

In order to create success for an organization, an unsophisticated approach is not good enough in today's sequence-driven world, as power shifts from sender to receiver in the communication process. Modern organizations need to match the right information with the people seeking it, as those people accept that communication is important to success (Spring, 2006).This study presents general information about blogs, lists types of blog, especially corporate ones, and discusses the relation between blogs and business.Definitions of blog"A blog is often a mixture of what is happening in a person's life and what is happening on the Web, a kind of hybrid diary/guide site, although there are as many unique types of blogs as there are people. People maintained blogs long before the term was coined, but the trend gained momentum with the introduction of automated published systems, most notably Blogger at Thousands of people use services such as Blogger to simplify and accelerate the publishing process. Blogs are alternatively called web logs or weblogs. However, 'blog' seems less likely to cause confusion, as 'web log' can also mean a server's log files."(marketing terms, 2006)The word 'blog' is used as both a noun and a verb. In the former sense it denotes an online journal or web diary, as well as a content management system or an online publishing platform. As a verb, 'to blog' means to write on one's weblog. Basically, a blog is a chronologically organized site with the latest entry appearing at the top of the page. It is well-run by one person or a group of individuals (Ward, 2006)."The definition of blogs is always developing, moving into the mainstream, shedding their image as the stronghold of the self-obsessed who just have to self-express. A blog is a regularly updated online journal of information and opinions" (Ward, 2006).Types of BlogThousands of new blogs are being created every day, for all sorts of purposes. Rather than existing to catalogue someone's personal life, many blogs serve as discussion communities about particular issues. The technology of the weblog allows for a very wide range of possible uses. The following is a partial selection and it should be noted that many weblogs combine several uses.(wikipedia, 2006)Personal and community blogs: Personal blogs are an expression of the opinion of an individual person, written from the viewpoint of that person, updated frequently. (wikipedia, 2006)Clubbox: A clubbox is a type of blog common in East Asia where the owner can post daily personal entries, pictures and videos, and usually has a large amount of bandwidth to share. (wikipedia, 2006)Cultural: Cultural blogs discuss music, sports, theatre, other arts and popular culture. (wikipedia, 2006)Moblog: A Moblog, or mobile blog, consists of content posted to the Internet from a mobile phone or a personal digital assistant (PDA). Moblogs may need special software. (wikipedia, 2006)Online diary or journal: This was the...

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