This website uses cookies to ensure you have the best experience. Learn more

How Data Mining Can Help A Business

1535 words - 7 pages

How Data Mining can help a business
Data mining can help business strike gold when preparing products for a consumer. However, what is data mining? The University of California, Los Angeles (UCLA) defines data mining as “the process of finding correlations or patterns among dozens of fields in large relational databases” (N.D.). Oracle helps refine this definition, as this method “provides a way to get at the information buried in the data” (Oracle, N.D.). Oracle goes on to state how data mining helps find “patterns that sometimes elude traditional statistical approaches to analysis because of the large number of attributes, the complexity of patterns, or the difficulty in performing ...view middle of the document...

This allows the program to identify the time of day and locations of where a crime is likely to occur, allowing police forces to reduce crime (2009).
Other companies use database programs like Oracle software to gather data. A Midwest grocery store chain used this to help them understand local buying patterns. They found that males are more likely to buy diapers on Thursday’s and Saturday’s along with beer. They also found that the same shoppers were more likely to complete their weekly shopping on Saturday’s, while Thursday’s, they only picked up a few items. This allowed them to adjust a few of store’s patterns such as moving diapers closer to the beer and ensuring that neither product was on sale on Thursday’s.
Companies like Google and Amazon also use the internet to target consumers with advertisements. Amazon uses browsing data on their servers to help target consumers with advertisements. They also use complex algorithms to help identify which advertisements to put on your browser while searching their website and others. Because of their success, many companies are looking to either develop their own method of doing this or acquire the data from Amazon. Contrast this method to Google, they gather data via scanning Gmail e-mails to target advertisements. They also gather data based upon searches, YouTube, which phone numbers that are called using an Android phone, and even the physical location of the user. Many users also feel that they have no control over how Google collects their data.
As the Midwest grocery store, Amazon, many police forces, and even Google, the data produced by data mining is generally accurate. In regards to Amazon however, if you have several users that use the same computer or even using the same internet connection, advertisements for a wife who was searching for cooking pots could appear on the husband’s browsing as he looks for a Camelbak for when he runs. Also, if habits change, it might take a few weeks before a store can adapt to the new pattern.
As mentioned before, there are some privacy concerns. Google is forefront in the concerns for data mining. As they collect every bit of data created by a user, the extreme lack of privacy is a massive concern for many. While the terms of service states that they do this, many users agree to terms of use blindly. Many do not read what they agree to. In one of the latest suit against Google, it is alleged that Google “intercepts, obtains and uses personal information it collections from emails sent to Gmail users, and his argument holds on the fact that, as he is not a Gmail user, he was never asked to accept and abide by any terms of services Gmail subjects its users to” (Huysman, 2012). Google however responds with that no human reads the e-mail and that they only scan for key words, such as if a user is sending a lot of e-mails about camera equipment. However, there is still an expectation of privacy by many users. This lawsuit states...

Other Papers Like How Data Mining Can Help a Business

How Managing Resources Can Improve the Performance of the Business

832 words - 4 pages How managing resources can improve the performance of the business Managing costs is a very important aspect of managing financial resources. If expenses are not managed effectively, this can lead to low profits and the business being potentially unable to pay its expenses. Keeping within a budget, increasing income in order to cope with change, making sure that working capital is available and making sure that money set aside for emergencies

‘Cash Transfers Can Help Make India Less Unequal, but Are Not a Magic Bullet’

639 words - 3 pages ‘Cash transfers can help make India less unequal, but are not a magic bullet’ The Union Government has launched the Direct Benefits Transfer (DBT) programme to give benefits like scholarships, pensions, NREGA wages, etc. directly to the bank or post office accounts of beneficiaries. There are also talks of direct transfer of subsidies for food, fertilizer and kerosene at a later stage. Will the scheme work? Cash transfer can be a good way of

Children Having Children: Why Is It A Problem, And What Policy Changes Can Help Prevent It?

2548 words - 11 pages Adolescent and Family Life Act (AFLA), clearly demonstrates this by saying, "the most effective oral contraceptive yet devised is the word 'no'" (Rhode 652). While this truly has the lowest failure rate, because who can get pregnant without sex, this places those that are sexually active at a much higher risk for unintended pregnancy because they are less educated as to the other forms of birth control available. Even today, groups such as

How To Start A Business

2433 words - 10 pages appropriate "how-to" books you can. * Don't be afraid to ask questions or seek help from the most successful people in your intended business.[Back to top]Decision TimeWhat could you sell or what services could you perform that would make money and you would enjoy?To complete this session you should have decided on a business or at least selected a business you think would be best for you. To get the most benefit out of the next eleven sessions you

Evaluate the Extent to Which Freud’s Theory of Psychosexual Development Can Help Us to Understand a Client’s Presenting Issue?

2999 words - 12 pages Evaluate the extent to which Freud’s theory of psychosexual development can help us to understand a client’s presenting issue? (Word count 2,749 excluding bibliography, references) Sigmund Freud’s theory of psychosexual development is based on the idea that parents play a pivotal role in the sexual and aggressive drives that form in the early years of their child’s development. Freud (Freud & Philips 2006) proposed that psychological

Evaluate the Extent to Which Freud’s Theory of Psychosexual Development Can Help Us to Understand a Client’s Presenting Issue?

2708 words - 11 pages Year 2 - Psychotherapeutic Counselling - Module 2 – written assignment: “Evaluate the extent to which Freud’s theory of psychosexual development can help us to understand a client’s presenting issue?” Word count: 2650 (excluding any appendices) Please Note the use of the following abbreviations for clarity: Version date: 06-03-2015 Abstract: The objective of this essay is to evaluate this aspect of Freudian theory, however in

“Evaluate the Extent to Which Freuds Theory of Psychosexual Development Can Help Us Understand a Clients Presenting Issue”

3515 words - 15 pages “Evaluate the extent to which Freuds theory of Psychosexual development can help us understand a clients presenting issue” In this essay I shall describe Freud’s psychosexual theory in detail, outlining and demonstrating an understanding on how it relates to adult neurotic behaviour. In order to evaluate this title, I shall investigate and highlight the main criticisms against Freud and his theory and research the pros and cons of this

Title “Evaluate the Extent to Which Freud’s Theory of Psychosexual Development Can Help Us to Understand a Client’s Presenting Issue?”

2646 words - 11 pages Essay Title “Evaluate the extent to which Freud’s theory of psychosexual development can help us to understand a client’s presenting issue?” Introduction In this essay it is my aim to show my understanding of Freud’s psychosexual stages and if they are a valuable tool in helping to understand a client’s presenting issue and adult neurotic behaviour. I will discuss his theory of the effects that these unresolved conflicts and fixations

How Too Much Television Can Harm a Child’s Development

1438 words - 6 pages How Too Much Television Can Harm a Child’s Development For the past 20 years, studies have linked excessive TV viewing to childhood obesity, poor brain development, lagging educational performance, sleep disturbances and diminished physical activity (Is Television Harmful For Children?, 2010). Children are very impressionable, so sitting in front of a television for long periods of time can have a negative outcome. While a child’s brain

How to Start a Business in Canada

2257 words - 10 pages business are: simplicity and inexpensiveness, direct control of decision-making, and a limited regulatory burden. Disadvantages of sole proprietorship include an unlimited liability for the owner, which can result in creditors going after personal assets if the owner’s business lacks the financial resources to cover their debt obligations. In sole proprietorship, it can also be difficult to raise capital on your own, and depending on how successful

How Can Firms Use Models of Analysis to Understand Their Business Environment? Discuss Using Appropriate Examples

1271 words - 6 pages How can firms use models of analysis to understand their business environment? Discuss using appropriate examples. Organizations can use one business analysis model to analyse a section of its business or combine this with other business models to help them in the strategic planning process to gain a competitive advantage in today’s fast changing markets. SWOT and TOWS are acronyms for strengths, weaknesses, opportunities and threats. SWOT

Related Essays

How Can Modern Behavioural Therapies Help A Client Accept The Uncertainty Of Their Future

2919 words - 12 pages How Can Modern Behavioural Therapies Help a Client Accept the Uncertainty of Their Future In order to evaluate whether modern behavioural therapies can help a client accept the uncertainty of their future, I am going to look in detail at two Modern Behavioural therapies, REBT – Rational Emotive Behavioural Therapy and CBT – Cognitive Behaviour Therapy to ascertain their use in therapy with a client. Cognitive Behavioural Therapy (CBT

How Can A Website Scale Up Your Business

854 words - 4 pages How Can a Website Help You Scale Up Your Business? Maintaining some form of online presence has grown exponentially important for small businesses in today's worldwide marketplace. Figures from the National Small Business Association show that 82% of business owners rely on a traditional website to help promote themselves online, with an increase in the number of mobile websites at 18%. These sites can vary, offering simple promotional

How Can Tax Cuts Help Revive The Economy

1553 words - 7 pages How can tax cuts help revive the economy? Based on the theory of the Business cycle we know that, the economy can raise or fall, over time. In the United States of America as everywhere else in the world when the economy rises it is an economic boom just what it sounds like when business is booming. When it falls the sound is bad, fear, just like a bomb with the decline of the GDP, high unemployment rate, increased

How Can A Manager Turn Dynamic Around?

598 words - 3 pages Jasmin Cisneros Organizational Theory Week 3 Reflection How can a manager turn that dynamic around? This may sound like a difficult questions and may seem very difficult to do. It really isn’t. A manager must know his employees and understand what it really is that they are looking for. For most employees, they want to feel valued, trust, and overall respected for the work that they do. In my opinion, it all begins in the leadership skills