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Honda Entry Strategy Essay

5207 words - 21 pages

International Marketing Strategy Honda and its entry in Chinese Market
2011
user
[Type the company name]
12/11/2011

Introduction
Honda Motor Co., Ltd. functions under the basic principles of "Respect for the Individual" and "The Three Joys" - commonly uttered as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses their belief and desire that each person working in, or coming into contact with our ...view middle of the document...

Today, Honda is a juggernaut, offering class-leading machines in most every category. Source: www.motorcycle.com

Products offered by HONDA:
From automobiles to finance, Honda has a wide array of products and services to accommodate your needs. Take a look around and see how our innovative thinking can make your life better.
Vehicles

* Coupes
* Sedans
* Trucks/SUVs/CUVs
* Minivan
* Hybrids
* Alternative Fuel
* Sport/Performance
* Versatility/Utility
* Most Fuel Efficient. Source: automobiles.honda.com
Honda Jet
Honda Jet was borne of the power of dreams power that drove innovations in air craft design from thought to drawing board to flight in just seven years . Honda Jet’s Natural Laminar Flow (NLF) airfoil and nose design boosts fuel efficiency and improves performance.Source:hondajet.honda.com

In Millions of JPY | 2011-03-31 | 2010-03-31 | 2009-03-31 | 2008-03-31 |
Revenue | 8,936,867.00 | 8,579,174.00 | 10,011,241.00 | 12,002,834.00 |
Other Revenue, Total | - | - | - | - |
Total Revenue | 8,936,867.00 | 8,579,174.00 | 10,011,241.00 | 12,002,834.00 |
Cost of Revenue, Total | 6,496,841.00 | 6,414,721.00 | 7,419,582.00 | 8,543,170.00 |
Gross Profit | 2,440,026.00 | 2,164,453.00 | 2,591,659.00 | 3,459,664.00 |
Selling/General/Admin. Expenses, Total | 1,382,660.00 | 1,337,324.00 | 1,838,819.00 | 1,918,596.00 |
Research & Development | 487,591.00 | 463,354.00 | 563,197.00 | 587,959.00 |
Depreciation/Amortization | - | - | - | - |
Interest Expense(Income) - Net Operating | - | - | - | - |
Unusual Expense (Income) | - | - | - | - |
Other Operating Expenses, Total | - | - | - | - |
Total Operating Expense | 8,367,092.00 | 8,215,399.00 | 9,821,598.00 | 11,049,725.00 |
Operating Income | 569,775.00 | 363,775.00 | 189,643.00 | 953,109.00 |
Interest Income(Expense), Net Non-Operating | - | - | - | - |
Gain (Loss) on Sale of Assets | - | - | - | - |
Other, Net | 45,670.00 | -33,257.00 | -46,601.00 | -90,789.00 |
Income Before Tax | 630,548.00 | 336,198.00 | 161,734.00 | 895,841.00 |
Income After Tax | 423,721.00 | 189,329.00 | 51,899.00 | 508,405.00 |
Minority Interest | | | | |

Financial Overview:
Income Statement
Source: www.google.com

In Millions of JPY | 2011-03-31 | 2010-03-31 | 2009-03-31 | 2008-03-31 |
Net Income/Starting Line | 534,088.00 | 268,400.00 | 137,005.00 | 600,039.00 |
Depreciation/Depletion | 563,639.00 | 629,674.00 | 637,644.00 | 518,425.00 |
Amortization | - | - | - | - |
Deferred Taxes | 130,180.00 | 56,606.00 | 41,773.00 | 31,341.00 |
Non-Cash Items | -33,623.00 | 68,602.00 | 107,670.00 | 104,392.00 |
Changes in Working Capital | -123,447.00 | 520,930.00 | -540,451.00 | -127,279.00 |
Cash from Operating Activities | 1,070,837.00 | 1,544,212.00 | 383,641.00 | 1,126,918.00 |
Capital Expenditures | -1,116,963.00 | -936,089.00 | -1,303,318.00 | -1,507,489.00 |
Other...

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