This website uses cookies to ensure you have the best experience. Learn more

Homework Essay

2822 words - 12 pages

Jet Blue Airways – Crafting and Executing Strategy
BUS 599
Dr. Menon
Assignment 1
January 15, 2012

Jet Blue Airways – Crafting and Executing Strategy
Company Background
JetBlue Airways Corporation is an American low-cost airline that was founded by David Neeleman who was born in Brazil during 1959. JetBlue Airways Corporation is headquartered in the New York City borough of Queens and its main base is located at the John F. Kennedy (JFK) International Airport. Prior to its name JetBlue Airways, David Neeleman founded this company under the name “New Air” and several of the employees who once worked for JetBlue Airways also worked for Southwest Airlines prior to ...view middle of the document...

S. Airline carriers, in which the company offered many accommodations in the event that customers experienced any problems on JetBlue’s airline, such as on-ground delays and cancellations. For delays, JetBlue would offer such things as free movies, $15 vouchers for customers who experienced inoperable televisions, $50 vouchers for delays as long as 2 hours and even vouchers paid in the full amount of what the customer paid to travel. The company also gave $1000 to customers who were involuntarily denied boarding. Due to these strategies, Jet Blue was able to reach its 2 millionth passenger during 2001 and added many more destinations to its route, which then triggered the company to operate as a point-to-point carrier. By the year 2007, JetBlue operated 550 or more flights a day and provided services to 53 destinations in several different states (Thompson, A. A., Strickland, A. J., & Gamble, J. E., 2010).
Trends in the U.S. Airline Industry
With efforts to fight our economic downtown and the events that happened during 9/11, many U.S. Airlines today are now faced with many challenges, such as making sure every customer is safe and provided with efficient care, flights are affordable and gas prices are low. However, when looking at operating costs and service quality, one company stood out a little more than others, JetBlue Airways. When comparing JetBlue’s operating costs to other airlines, one is able to see that this company’s costs were significantly lower than others, as well as their fueling costs. When comparing JetBlue’s costs for pilots and copilots to companies such as American Airlines, Continental Airlines and Delta Air Airlines, one is able to see that their costs were significantly lower, coming in at .62 cent. When comparing fuel and oil costs, JetBlue’s costs are around $3 while all other airlines, such as American Airlines and Delta Air, are at $5 and $6. Maintenance costs for JetBlue are at .74 cent, while others, such as America West and American Airlines are reaching $2, making JetBlue’s total operating expenses less than all other airlines.
Loading factors, which are measurements of how much of an airline’s passenger-carrying capacity is utilized, were significantly equal for all U.S. Airlines from the years 2005 to 2008; however, when it came to on-time flights, mishandled baggage and passenger complaints, numbers began to fluctuate once again across the board of U.S. airlines. When it came to on-time flights during the year 2005, JetBlue had one of the lowest ranks for on-time flights, which put America West and Southwest at the top of the list for providing their customers with on-time flights. By the year 2007, JetBlue was still one of the lowest ranked flight carriers of making sure customers were arriving on-time, this time placing Southwest and Frontier at the top of the list. When dealing with mishandled baggage filed by passengers, JetBlue was one of the top contenders for having the least amount...

Other Papers Like Homework

Homework Essay

325 words - 2 pages At the time of the scenario, some dire consequences were predicted for FOSS. How has FOSS fared since then? Foss has a lingering shadow cast by Microsoft claiming that the free and open software community has violated over 200 of their patents. One of the main consequences that could have come out of the lawsuit from Microsoft is FOSS goers would no longer have access to free software. Steve Ballmer CEO of Microsoft states in an

Homework Essay

1028 words - 5 pages Hist 1301- Test 1 Part 1- In the beginning of the New World, the Natives and Europeans benefited from each other. While the natives used the European advanced technology to surpass other tribes, the Europeans were learning how to cultivate the land. The Natives introduced tobacco to the Europeans which later went on to be one of their main exports. Eventually the binds between both would break and the Europeans would drive the natives

Homework

2881 words - 12 pages Clint Whiteside Organizational Behavior Dr. Daniel Shorter University Morgan-Moe drugstore is facing a difficult reaction to a struggling economy, in which they are having trouble in motivating employees to stay on board, and remain focused because of the downward fall it seems the company is in. With a business that seems that it is failing, it is important that we as managers have to keep our employees strongly motivated to continue

Homework - 384 words

384 words - 2 pages Changing Journalism in the Digital Age Jennifer Howse HUM/186 June 2, 2014 Anthony DeBonis Changing Journalism in the Digital Age Journalism has really changed over the years with the start of technology. Everyone has a smart phone and the internet is world wide, so there are a lot more people that can be and will be reached. But everyone thinks they are a reporter. Bloggers share there message to the masses and many people

Homework 1 Solutions

919 words - 4 pages CHE 331 Fall 2013 OSU Chemical, Biological and Environmental Engineering Homework #1 Solutions Page 1 Solutions for CHE 331 Homework #1: Problem 1: a) Develop a mathematical model to predict the concentration of salt (C1) leaving the first tank as a function of time. Calculate the time for C1 to reach 0.01% of the initial value (0.0001Co). To simplify the problem, we will make the following assumptions: • • • Constant volume

Homework Assignment Questions

732 words - 3 pages Homework assignment questions Name University Homework assignment questions Chapter 6 1. There are several basic differences between foragers and food producers. First groups show strong dependency on environment. They hunted, gathered nutritive plants, insects and other. Such communities easily moved from one place to another because of season or other circumstances. Because of mobility foragers didn’t have goal to accumulate

Homework Legal Week 2

463 words - 2 pages Homework 3. According to this appeals court, what errors were made by the judge at trial? First off, the judge was wrong by allowing the jury to even deliver a verdict on discrimination claims against Thiesing for 2,200,000 dollars. Thiesing was the prosecutor and this case was not about what Thiesing did as he was the prosecutor and brought the case to court not the defendant. I feel as though the judge should have kept the jury on track

Composition I Homework 5

553 words - 3 pages Krystle Crawford Composition I (GE117P) Homework Wk. 5 How to cite different types of references in a bibliography: 1. Web Publications a) Web site, Corporate Author State the author of the web site followed by a period, then the date published followed by a period, all in parenthesis. Next the title of the page/document followed by a period, and the title of the entire website in italics. Lastly the retrieved date, month comma year

Week 1 Homework

606 words - 3 pages Deborah Michelle Messenger Week 1 Homework 5/8/2016 1. Calculating OCF. Hammett, Inc., has sales of $34,630, costs of $10,340, depreciation expense of $2,520, and interest expense of $1,750. If the tax rate is 35 percent, what is the operating cash flow, or OCF? a. Operating cash flow $ 17283 Sales - Cost - Dep = EBIT 34630 - 10340 - 2520 = 21770 EBIT - Interest = Taxable Income 21770 - 1750 = 20020 Taxes (35%) = 20020 x

Homework Business Policy

876 words - 4 pages Week 3 - Homework P4-1. A best-selling author decides to cash in on her latest novel by selling the rights to the book’s royalties for the next four years to an investor. Royalty payments arrive once per year, starting one year from now. In the first year the author expects $400,000 in royalties, followed by $300,000, then $100,000, and then $10,000 in the three subsequent years. If the investor purchasing the rights to royalties

Business Law Homework

810 words - 4 pages Business Law Homework Assignment Week 1 9.4 – Yes Winkel does receives the profit-sharing bonus, based in the state that the contract is performed under he is entitled to receive the profit share bonus. Dr Vranich did not act ethically in arguing that the contract was not in writing simply because he knew that under the state of Montana law a written contract can be altered only in writing or by an executed oral agreement and this is

Related Essays

Homework Essay 381 Words

381 words - 2 pages Homework for Unit 3 Homework: 5-2, 6-6, and 6-10 5-2 Pg. 210 Wilson Wonders’s bonds have 12 years remaining to maturity. Interest is paid annually, the bonds have a $1,000 par value, and the coupon interest rate is 10%. The bonds sell at a price of $850. What is their yield to maturity? INT = (Coupon rate)(Par value) = (.10)(1000) = 100 VB = INT [1/rd – 1/rd(1 + rd)N] + M/(1 + rd)N = 100[1/.10 – 1/.10(1 + .10)12

Homework Policy Essay

1966 words - 8 pages NBT1 (1114): Task 1 By: Ashlyn Fellman Student ID# 000298280 Introduction A short overview of Ms. Smith’s classroom scenario describes the students as diverse in their maturity level and also their academic and social skills. Ms. Smith requests that students turn in their homework at the beginning of school on the right side of her desk. She also asks that students pick up their graded work from the basket on the left side

Homework D Essay

620 words - 3 pages Optional Homework D 1. The downsides to social media that are occurring at P&G is that the people are using them for recreational use and not work use. They are not using the social media for the marketing part or any part for the company they are using it for them self to socialize with there friends and seeing what there friends are up to. Which isn’t helping the company because the company is paying them to do the job and they are not

Economics Homework Essay

1061 words - 5 pages Homework 3 <DOCPAGE NUM="526"></DOCPAGE><CHAP NUM="10"><TTL>Chapter 10</TTL></CHAP> <DOCPAGE NUM="526"></DOCPAGE><H1 NUM="1">Technical Questions</H1> 5. a. Q = 1,000 – 5P P = 200 – 0.2Q MR = 200 – 0.4Q MC = AC = 20. At a price of $80, the quantity demanded is 600. Therefore consumers will buy 600 units b. You have to calculate the monopoly price. 200