History Of Gucci Essay

1044 words - 5 pages

92 Years of History of Gucci (1921 – 2012)


In 1921, Guccio Gucci opened a leather goods company and small luggage store in his native Florence. Though his vision for the brand was inspired by London, and the refined aesthetic of English nobility he had witnessed while working in the Savoy Hotel, his goal on returning to Italy was to ally this classy sensibility with the unique skills of his native Italy. Specifically, with the master craftsmanship of local Tuscan artisans.


Within a few years, the label enjoyed such success the sophisticated international clientele on vacation in Florence thronged to Gucci’s bottega, seeking the ...view middle of the document...

With the passing of Guccio Gucci in 1953, his sons Aldo, Vasco, Ugo and Rodolfo took over the business.

Gucci products quickly became renowned for timeless design and were cherished by iconic movie stars and figures of elegance in the Jet Set era. Jackie Kennedy carried the Gucci shoulder bag, which is known today as the Jackie O. Liz Taylor, Peter Sellers and Samuel Beckett sported the unstructured, unisex Hobo Bag. Gucci’s classic moccasin with Horsebit hardware became part of the permanent collection at the Costume Institute, Metropolitan Museum of Art in New York. Gucci answers a personal request by Grace Kelly by creating the now famous Flora silk print scarf for the Monaco princess.

In the mid-60s, Gucci adopted the legendary interlocking double G logo, creating yet another chic Gucci visual insignia.

Gucci continued its expansion abroad with stores opening in London, Palm Beach, Paris and Beverly Hills.


Gucci continued its global expansion, true to the original aspirations of Aldo, and set its sights on the Far East. Stores opened in Tokyo and Hong Kong. The company developed its first ready-to-wear collections, featuring GG printed shirts or GG buttoned fur-trim coats.

The brand became famous for its unique mix of innovative audacity and legendary Italian quality and craftsmanship. Gucci icons were re-invented in new shapes or colors – burning the GG logo through suede - using ever more luxurious materials, mike baby crocodile coats with sterling silver snakehead buckles.

In 1977, its Beverly Hills flagship was revamped with a private Gucci Gallery, where privileged VIPs like Rita Hayworth or Michael Caine could browse for $10,000 bags with detachable gold and diamond chain or platinum fox bed throws.

In 1981 Gucci staged its first ever runway show in Florence.
In 1982, Gucci became a public limited company, and leadership passed to Rodolfo's son, Maurizio Gucci, who held 50 percent of the company’s shares. In 1987, Investcorp, a Bahrain-based investment company, began buying into Gucci, eventually competing the purchase all of the company’s shares in the early Nineties.


Gucci is re-launched to global renown through a groundbreaking mix of tradition and innovation. Tom Ford...

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