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Hindustam Case Essay

1308 words - 6 pages

Caso Hindustan Petroleum (Marco estructural y marco orgánico)

Preguntas de discusión del caso
Fecha de entrega- antes del 17 de octubre de 2015


Hindustan Petroleum es una importante compañía productor y distribuidor de productos de petróleo y sus derivados en la India. HPCL una empresa de propiedad totalmente estatal dentro de una industria controlada por el Estado, había comenzado a operar en un entorno cada vez más privatizado. Para el año 2003 HPLC enfrenta la necesidad de transformar sus operaciones y adopta una innovadora forma de comunicación interna (Exhibit 2).

Ya para el año 2010 HPCL presentaba una visión general del nuevo modelo, más ...view middle of the document...

Para el año 2003 comienza las gestiones para lograr ser una compañía totalmente privatizada. Comienzan una serie de talleres de comunicación interna con sus empleados. HPLC centra sus esfuerzos en conocer las fortalezas y debilidades de los competidores y acercándose a los clientes.

Varias acciones y prácticas importantes para HPLC era lograr una transformación organizacional, esto con el lanzamiento del Proyecto ACE. Necesitaban mejorar la comunicación interna con sus empleados, así que comenzaron una serie de talleres. La creación de nuevas estrategias de negocios, poniendo en práctica visitas de campo por grupos de trabajos multi-funcionales, incluyendo visitas a las zonas rurales. Comenzar la formación de la visión de la empresa, esto mediante la participación de los empleados y la retroalimentación de los talleres (Exhibit 2). HPLC en teoría esperaba que los talleres crearan un proceso interactivo para escuchar a sus empleados. La retroalimentación era necesaria y la participación de los empleados de todos los niveles.

A partir de estos talleres HPLC logra que los empleados llegan a construir la visión y misión en conjunto con la gerencia (Exhibit 4,5,6,7) y también mejorar sus habilidades de comunicación mediantes canales de comunicación mejorados en donde se introduce la tecnología y el uso del intranet (Exhibit 11).

Talleres y Proyecto ACE:

* 14 personas de la organización fueron los entrenadores de los talleres.
* Realizaron un sin número de sesiones para el mejoramiento.
* Impactaron miles de empleados con esta iniciativa
* En el año 2006 desarrollan la Visión y Misión de HPCL
* Implementación de la Visión y Misión
* Es permitido a los empleados su opinión y visión para el curso a seguir actual y futuro de la empresa

2) ¿Cómo los empleados responden a los cambios y esfuerzos de comunicación? ¿Por qué reaccionan como lo hicieron?

Los empleados mostraron compromiso y una respuesta asertiva durante el taller sobre la visión de la empresa. Luego de las prácticas de la comunicación interna durante los talleres, los empleados logran tener una meta en común que es la de lograr la visión HPLC. Al finalizar los talleres los ejecutivos formaron equipos de trabajo para comenzar una serie de visitas de campo para conocer a sus clientes. Los equipos de trabajos documentaban y entregan a la administración los datos y continuaban comprometidos con la estrategia de HPLC. Los empleados sintieron satisfacción personal por los logros obtenidos de sus esfuerzos y trabajo en equipo.

3) ¿Cuál es el enfoque de HPCL a la comunicación de los empleados?

El enfoque para Hindustan es el uso de canales de comunicación: Unidireccional , bidireccional. HPCL se ha acercado a sus empleados mediante la comunicación interna. La comunicación transaccional y comunicación transformacional (logrando la visión y misión de la empresa), mediante plataformas electrónicas y el uso de la...

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