Hewlett Packard Analysis

1700 words - 7 pages

Company Information

The Hewlett-Packard Company, commonly known as HP, is a very large global company headquartered in Palo Alto, California, United States. Its products are concentrated in the fields of computing, printing, and digital imaging. It also sells software and services.

Histroy and facts

HP was founded in 1939 by Bill Hewlett and Dave Packard, who had both graduated from Stanford University in 1934, as a manufacturer of test and measurement instruments. Their first product was a precision audio oscillator, the Model 200A. Their innovation was the use of a light bulb as a temperature stabilized resistor in a critical portion of the circuit. This allowed them to sell the ...view middle of the document...

In 1984, HP introduced both inkjet and laser printers for the desktop. Along with its scanner product line, these have later been developed into successful multifunction products, the most significant being single-unit printer/scanner/copier/fax machines.
In the 1990s, HP expanded their computer product line, which initially had been targeted at university, research, and business customers, to reach consumers. HP also grew through acquisitions, buying Apollo Computer in 1989, Convex Computer in 1995, and Compaq in 2002. Compaq itself had bought Tandem Computers in 1997 (which had been started by ex-HP employees), and Digital Equipment Corporation in 1998. Following this strategy HP became a major player in desktops, laptops, and servers for many different markets. The buyout made HP the world's largest manufacturer of personal computers.
HPshopping.com was launched in 1998 as HP's direct-to-consumer e-commerce store, and in 1999 became incorporated as a wholly owned subsidiary. In 2002, Compaq's direct-to-consumer e-commerce store, CompaqAtHome, joined hpshopping.com, creating a comprehensive, one-stop, on-line store for HP and Compaq home and home-office products.
Hewlett-Packard is also involved in the NEPAD e-school program to provide all schools in Africa with computers and internet access.
1. The General Environment
Computer industry is a collective term used to describe the whole range of businesses involved in developing computer software, designing computer hardware, the manufacture of computer components and the provision of information technology services.

Demographic trends

Two major demographic trends should be taken into account while studying the general environment of the computer industry: age structure of the users and income distribution. Other important trends are: gender and geographic distribution.

Technology
Nowadays, technology has been rapidly growing. Technology affects many parts of societies. Being in the computer hardware and software industry, firm must thoroughly study, understand and analyze all aspects of technological segment.
The rapid pace of innovation in electronics technology makes for a constant demand for newer and faster products and applications. This demand puts a greater emphasis on R&D than is typical in most manufacturing operations. Being the first firm to market a new or better product...

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