This website uses cookies to ensure you have the best experience. Learn more

Hertz Case Study

939 words - 4 pages

[ Insper - Instituto de Ensino e Pesqusa ]

Marketing Plan
High Tech Restaurant

André Bertelli
Shin Long Huang
Thomas Calrsen

Marketing Plan - Group and Theme
* Group:

* André Bertelli
* Shin Long
* Thomas Carlsen
* Alex Lachman
* Rafael Portela

* Theme:

High Technology Restaurant

* Brief Description:
A High Tech Restaurant is a place that mixes good food and high tech gadgets to attract young public with high income and constantly connected to social media.
The idea is to have a restaurant covered by wireless Internet network, with tablets available in each table, televisions, ...view middle of the document...

It is fundamental too that we discuss price strategies and other important criteria of segmentation.
Great companies focused on young public, generally invest a lot of time and money to make marketing plans. As example, we see the MTV marketing plan as a complete and complex plan, and such tactics and methodology they use may be applicable to the High Technology Restaurant.
In addition, the group, at Insper’s entrepreneurship challenge Empreenda, presented the idea in 2009. We were able to finish the strategic plan, however our project was halted before we could finish the marketing plan. We consider a great opportunity using the idea for this Marketing Plan, as we can see the results we would see if the project continued.
* Primary Research:

The objective is to understand the opinion of our target public about specific products and services offered by the restaurant, including positive and negative aspects from traditional restaurants. Our primary research methodology is a qualitative survey through social network with our target public.
Our group also intend to interview specialists who have experience with premium hamburger restaurants, hamburger chains and restaurants with technological devices such as the owner of America, General Prime Burguer, Hamburgueria Nacional, Lanchonete da Cidade and Wall Street Bar. We will also interview technology experts to help us find the best way to implement our gadgets and network.

* Secondary Research:

The first objective is to search for competitive and similar business models and understand their value proposition. Also, research if our main target public demands the services and products offered by a High Tech Restaurant. Our secondary research methodology is to visit restaurants and bars with similar value propositions in São Paulo, and on the internet for companies outside the city.
We intend to collect data about the market information for Premium hamburgers in Restaurant Associations websites, such as the location...

Other Papers Like Hertz Case Study

Reservation System Essay

1179 words - 5 pages leader should always inspire his/her workers constantly through a shared vision with them. He/she should strive at adding new value to the company and these ideas and visions are passed on to the workers. Case Study - Car Rental System The car rental system is typical of how most of these businesses operate. Real world examples are Enterprise, Budget, Hertz, and National etc., to name a few. To rent a car, a customer can either call ahead or use

Repo Computers Essay

1574 words - 7 pages TORRENS UNIVERSITY COURSE: Management perspectives (MGMT6012) ASSESSMENT: Case study made by: MOHAMAD CHEBBO (00142863T) TRUST TECHNOLOGY Introduction Trust According to Trust, organizational theories are many and they are a mixture of various approaches to analyse an organization and the way it perform. One of these approaches is the classical organizational theory that is divided into two sub topics: the scientific

Bium Auditorium

5286 words - 22 pages .Introduction: The study has been taken as part of the masters in architecture course titled “Sonic environment and built-form, course no. arch 6102 and the objective of was to study an auditorium for its acoustics solution. There are several auditoriums in the Dhaka city. The BIAM auditorium has been taken for the case study of an auditorium because of its great usage for performances. 1.2. Background of the study: The acoustics in an auditorium

Lucid Dreaming

3166 words - 13 pages Frequency and Waking Insight. Dreaming, 24 (2) 152-159. Dresler M., W. R. (2012). Neural Correlates of Dream Lucidity Obtained from Contrasting Lucid versus Non-Lucid REM Sleep A Combined EEG/fMRI Case Study. Sleep, 35 (7), 1017-1020. Dumont, M. B. (2007). Dreaming and Unilateral Brain Lesions: A Multiple Lesion Case Analysis. Dreaming, 4 (8), 20-34. Holzinger, B. (2009). Lucid dreaming – dreams of clarity. Contemporary Hypnosis (John Wiley

word formation

2428 words - 10 pages ), fanzine (fan + magazine), bromance (brother + romance) or Spanglish (Spanish + English) are created. There are of course other ways to create a blending: for example, you can take both beginnings of a word (cybernetic + organism → cyborg) or take a whole word and combine it with a part of another one (guess + estimate → guesstimate). (Yousefi 2009) Another example of combining words, in this case names, is the bleding of celebrity couple names

Albert Einstein

2119 words - 9 pages Einstein's Early Life) His parents wisely thought to transfer him out of that environment.Although Einstein's family was Jewish, he was sent to a Catholic elementary school from 1884 to 1889. He was then enrolled at the Luitpold Gymnasium in Munich. In 1894, Hermann Einstein's business failed and the family moved to Pavia, near Milan, Italy. Einstein was left behind in Munich to allow him to finish school. Such was not to be the case, however, since

Prevelance of Preventive Health Practices Among Young Adult Population in Mucg. (Long Essay)

5241 words - 21 pages CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Stone (1987), puts definitions of health into two categories: those that portray health as an ideal state and those that portray health as movement in a positive direction. The first definition implies that any disease or injury is a deviation from good health and that the ideal state can be restored by removing the disease or disability. Brannon & Feist (1992

Research Paper On Electromagnetic Radiation

4021 words - 17 pages coated with these substances can be used to photograph the invisible spectrum. With refinements in this method, it was possible to extend the study of the spectrum far into the ultraviolet region. Special improved plates were used in a spectrograph from which air had been evacuated, so as to avoid the absorbing effect of the air upon ultraviolet waves.While some photographic materials are sensitive to infrared, they do not record rays far beyond

The Fun Ship Experience at Carnival Cruise Lines

2747 words - 11 pages . A. (2005)). Internal & External environmental factors that will assist or hinder CCL Strengths 'Super'ships: With bigger ships in the pipeline than the current Splendor class cruise ships (128,000 gross tonnage), CCL are in a position to carry more passengers, provide more entertainment activities. Diverse market & expansion opportunities: As per the case study, CCL owns over 56 ships spread over 7 corporations and subsidaries

Physics of sound

3223 words - 13 pages Frequency Frequency is measured in Hertz (Hz) and is the number of cycles per second. To measure this you pick a point on the waveform and then follow the wave until you reach the same point again, this is 1 cycle. An easy way to measure this is to go from one peak to the next, the highest point on the waveform is called the peak and the lowest is called the trough. If you have a waveform that is completing 440 cycles per second it’s

Product Management

4674 words - 19 pages • Pricing, marketing strategy, NPD are not functions of product manager • Performance criteria: Quarterly sales Putting Subjects in Perspective theory Brand Management Product Management humanistic scientific IMC Market(ing) Research practice Popular Myths • I have already studied MM1 & 2, why do I need to study PDM again? • PDM is for products where as Services Marketing is for services • PDM and MR share a lot in common

Related Essays

Hertz Ipo Case Analysis

1984 words - 8 pages that reversed leverage Buyouts (RLBOs) gave investors $1.05 on average over 36 months post IPO compared to $0.81 in a non-buyout backed IPO, this cannot be applied to Hertz. In the case of so-called quick flips, (i.e investments taken public a year after acquisition) , the study concluded that these IPOs performed worse than investments held longer and underperformed as per other office benchmarks. Is $15 a good Investment? Using Avis as a

Hertz Corparation Ipo Analysis

1517 words - 7 pages b) Problem statement and objectives. In this paper we are going to assess the performance of ATF Bank during period from 2004 till 2011. This period of time will be divided into two parts. First 2004 till 2007 when ATF Bank was fully Kazakhstani bank, and second from 2008 till 2011, when Italian UniCredit Group become owner of ATF Bank. The main purpose of this paper is identify the difference in efficiency and profitability of ATF Bank between

Olympic Rent A Car Essay

675 words - 3 pages Case Study – Olympic Rent-A-Car By RS Background Olympic Rent-A-Car was founded in 1976 by former Olympic pole vaulting champion John Uelses. Through his leadership the company grew steadily over the years to attain a 7% overall market share in 2012 by promoting lower prices than Hertz and stressing quality service using the slogan “go with the winners” in their advertising. Olympic offers their Medalist Rewards Program in response to

Case Study 4

570 words - 3 pages Jong Hoon Lee Marketing Dr. Asuquo Onda November 20, 2014 Case Study 4 1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are thus creating new market segments. Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead of slowly destroying it. Also people Consumer behavior is