This website uses cookies to ensure you have the best experience. Learn more

Hershey Company Strategic Management Essay

6152 words - 25 pages


Hershey Company is famous known for being the biggest manufacturer of chocolates and confectionery products in North America and grocery products in over 60 countries worldwide. In 2009, Hershey sales up to 3.23 percent. Advertising expenses increased by 46 percent as the company continued to promote iconic brands such as the Hershey Kiss and Reese’s products. Due to lower commodity prices, the company plans to discontinue their Cacao Reserve brand as well as their Starbucks chocolate partnership. The company also plans to close their online gift business. The company expanded its global presence via joint ventures in china and India.
From ...view middle of the document...

Therefore, It captures the importance not only for healthy but also the happiness of eating chocolate.

C. Mission Statement

The current mission of the Hershey company is

“Bringing sweet moments of Hershey happiness to the world everyday”

To our stakeholders, this means:
* Consumer: Delivering quality consumer driven confectionery experiences for all occasions.
* Employees: Winning with an aligned and empowered organization while having fun.
* Business Partner: Building collaborative relationships for profitable growth with our customers, suppliers, and partners.
* Shareholder: Creating sustainable value.
* Communities: Honoring our heritage through continued commitment to making a positive difference.

The current mission consists of the following characteristics:
1. Customer
2. Concern for survival, profitability, growth
3. Philosophy
4. Self-concept
5. Concern for public image
6. Concern for employees

Mission statement is often the most visible and public part of the strategic management process. The current mission is sufficient to remind the company on their attitude and outlook. However, it is important to include the nine characteristic, as mission statement would be more effective.
From our analysis, the current mission lacks of another three characteristics, which are products, market, and technology. These four characteristics are important for the company in the long-term development.

Thus, we think that the current mission can be improved as follows:

“Bringing sweet moments of chocolate Hershey happiness to the world every day”

To stakeholders, this means:
Consumer: Delivering quality consumer with the lastest technology to drive experiences for all occasions.
Employee: Winning with an aligned and empowered organization while having fun.
Business Partners: Building collaborative relationships for profitable growth with our customers, suppliers, and partners in the international market.
Shareholders: Creating sustainable value.
Communities: Honoring our heritage through continued commitment to making a positive difference.

D. External Audit


1. Organic foods products are one of the fastest growing sectors in the United States with a projected value of $26.3 billion by 2011.
2. Seasonal sales such as Halloween and Valentine's Day account for 10 percent of the annual sales in the industry.
3. Nestle's image, however, has suffered within the global community due to allegations about sourcing of cocoa from farms that employed children in Africa, as well as its marketing tactics used to promote its infant milk substitutes in developing nations.
4. Consumers are increasingly aware of the nutritional value of various product ingredients with purchase decisions reflecting a preference for organic and nonadulterated products.
5. Confectionery products include chocolate, gum, cereal bars, and sugar confectionery products with a...

Other Papers Like Hershey Company Strategic Management

Management: Theory, Practice, And Application MGT/300

2029 words - 9 pages Globalization, innovation and diversity at The Hershey Company impact the four functions of management locally, nationally and internationally. Our team assignment will demonstrate how The Hershey Company, North America's largest chocolate and non-chocolate confectionary and grocery products manufacturer, has effectively demonstrated its use of the four main functions of management. Proper planning, organizing, leadership, and control within The

Human Resource Management Foundations Essay

790 words - 4 pages , coaches, and advocates for Hershey’s. Mentoring gives them chances to develop their abilities, experience, and wisdom both to their own advantage and that of Hersey’s to train the younger generation employed with the company.   Hershey has reshaped its performance management system which is more attractive to the younger generations’ excitement for challenge, autonomy, and results, the redesign was a bottom-up effort, in which individuals within

Commodity Risk Assessment Plan

1096 words - 5 pages . Cocoa plants also suffer from this climate volatility. And this becomes a thing that need to pay attention to by the supply chain management due to aggravation of climate changing during the recent years. Strategic risk: 1. The most critical strategic risk may come from policy changes made by governments or professional associations. It is a fact that cocoa is less profitable comparing with some other planting such as rubber. Therefore, if

Hershey Sweet Mission

1240 words - 5 pages by sharing knowledge and unwrapping human potential in an environment of mutual respect.”; “We are Making a Difference by leading with integrity and determination to have a positive impact on everything we do.”; and We are One Hershey, winning together while accepting individual responsibility for our results.” (Noe, Hollenbeck, Gerhart, & Wright, 2011) As a Hershey employee, the interpretation of these values is similar to that of the company

Hershey's Sweet Mission

1265 words - 6 pages , winning together while accepting individual responsibility for our results.” (Noe, Hollenbeck, Gerhart, & Wright, 2011) As a Hershey employee, the interpretation of these values is similar to that of the company of Sherwin Williams (Carter, 2011). One of the employees at Sherwin Williams explains that the company values strive to make the employees more aware of the changes in the workplace and helping employees to expand their views

Marketing Definition

1017 words - 5 pages intertwines with almost every aspect of a company such as sales, accounting and finance, customer service, and internal and external publics. Marketing is a valuable asset to a company. An organization's success depends on the effectiveness and efficiency of its marketing program and marketing management. Marketing is important in a company’s success because it involves researching customer’s needs, offering products that satisfy customer’s needs

Chocolate Industry

4010 words - 17 pages ..................................................................................................................................................... 3 Nestlé .................................................................................................................................................. 3 Mars .................................................................................................................................................... 4 The Hershey Company

Rocky Mountain Chocolate Factory Audit 2

3582 words - 15 pages have been on the Board of Directors since 1982, 1999, 1987, 1995, 2000 (previously from 1987 – 1995), and 2009 respectively. 6. The board appears to be heavily involved with the strategic management of the company, controlling everything from store locations, to how training is conducted, to where ingredients can be obtained from, etc. Based on this, I would label their involvement as “Catalyst” (see Figure 2-1 in the MGMT 436 textbook for

Critical Thinking

3417 words - 14 pages commitment in the knowledge that they are happy undertaking their given tasks. Out of the three theories discussed above I feel that the `The Hershey Blanchard Theory` suits my current position within the company and my style of management. AC 2.2 Critically assess the impact of own beliefs, attitudes and values on a management theory relevant to your role The Hershey Blanchard theory states that instead of using just one style

Operations and Supply Chain Management Concepts/Tools

2451 words - 10 pages Operations and Supply Chain Management concepts/tools Student’s Name University Affiliation Executive summary The paper has discussed the steps the B.F. Goodrich can use to ensure that they improve the decision making process that has been seen to be one of the disadvantages leading to the deterioration in the returns of the company. The paper has discussed he concept that can be followed by the company in solving the problem that they face

Research Paper

4755 words - 20 pages college with a degree in sports management and has worked many events in her past. She grew up in New Jersey and worked at many events at the New York Giants stadium before she was offered a full time position with the Hershey Entertainment and Resorts Company. She was also offered a position to volunteer at the super bowl next year and be a part of that. One thing that Amy told me is whatever I do don’t get a degree in sports management

Related Essays

Strategic Management At The Walt Disney Company

4341 words - 18 pages culture of the organisation. Beginning with the pre-2005 context of Disney’s business environment I will show why Eisner’s autocratic style of management was impeding the necessary changes the company needed to survive in light of the issues facing the company. Following on from this analysis I can assess the process of change which the company undertook relating to relevant theories in the strategic change literature. This will allow me to

Strategic Management And Business Policy Scanning The Environment Vermont Teddy Bear Company

1707 words - 7 pages future success of his company wasdependant on a transition to a professionally managedorganization. The company took on a new CEOand the new management team started to explore newopportunities for growth. The uphill climb with the retailbusiness took off but only to fall once again. This is whenthe position of CEO had changed and ElisabethRobert was elected into this role. Robertsacknowledged that there company was in the "Bear gram"business, the gift

Hershey's Mission Essay

1237 words - 5 pages :// Noe, R. A., Hollenbeck, J.R., Gerhart, B.,& Wright, P.M. (2011). Fundamentals of human resource management (4th ed). New York, NY: McGraw-Hill. Security and Exchange Commission (2010) Annual Report, The Hershey company Retrieved at:

Hershey's Sweet Mission Essay

613 words - 3 pages Assignment 1: Hershey’s Sweet Mission Rose-Marie Waters Dr. Robert Waldo Human Resource Management Foundations – HRM 500 Week 3: April 22 – April 28, 2013 Recommend the redesign of Hershey’s performance management system to appeal to the diverse groups that it employs. Hershey has redesigned its performance management system to appeal to their diverse group of employees, specifically the “millennials”, by implementing a “bottom up