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Heineken Brand Essay

2197 words - 9 pages


Performance highlights





Revenue +6.1%

Consolidated beer volume +12.8%

EBIT (beia) +2.8%

Heineken® volume in premium segment +5.4%

Net profit (beia) +8.8%

“ EINEKENhasonceagaindemonstrated
Chairman of the Executive Board/CEO

EBIT (beia)

in millions of EUR

Consolidated beer volume
in millions of hectolitres

Net profit (beia)

Heineken® volume
in premium segment

in millions of EUR
...view middle of the document...


Balance sheet
In millions of EUR

Total assets
Equity attributable to equity holders
of the Company5
Net debt position
Market capitalisation
Results and balance sheet per share of EUR 1.60
Weighted average number of shares – basic5
Net profit
Net profit (beia)
Dividend (proposed)
Free operating cash flow
Equity attributable to equity holders
of the Company5
Share price4
In numbers

Average number of employees
EBIT as % of revenue
EBIT as % of total assets
Net profit as % of average equity
attributable to equity holders of the Company4
Net debt/EBITDA (beia)
Dividend % payout6
Cash conversion rate
EBIT (beia)/Net interest expenses

Please refer to the ‘Glossary’ for definitions.
Comparatives have been adjusted due to the accounting policy change in employee benefits (see note 2e of the Financial statements, this also applies to
other sections of the Annual Report)
‘EBIT, EBIT (beia), net profit (beia), EBITDA, EBITDA (beia) and free operating cash flow’ are not financial measures calculated in accordance with IFRS.
Accordingly, it should not be considered as an alternative to ‘results from operating activities’ or ‘profit’ as indicators of our performance, or as an alternative
to ‘cash flow from operating activities’ as a measure of our liquidity. However, we believe that ‘EBIT, EBIT (beia), net profit (beia), EBITDA, EBITDA (beia) and
free operating cash flow’ are measures commonly used by investors and as such useful for disclosure. The presentation on these financial measures may not
be comparable to similarly titled measures reported by other companies due to differences in the ways the measures are calculated. For a reconciliation of
‘results from operating activities’, ‘profit’ and ‘cash flow from operating activities’ to ‘EBIT, EBIT (beia), net profit (beia), EBITDA, EBITDA (beia) and free
operating cash flow’ we refer to the financial review on pages 39 to 43.
As at 31 December.
Including the effect of the Allotted Share Delivery Instrument (ASDI).
Excluding the effect of the ASDI.
The percentage 33.1% stated in the official version of the Annual Report 2011 is incorrect, the correct dividend % payout for 2011 is 30.1%.


Heineken N.V. Annual Report 2011



The story began almost 150 years ago in 1864, when Gerard Adriaan
Heineken acquired a small brewery in the heart of Amsterdam. Since
1886 the unique Heineken A-yeast has guaranteed the pure premium
taste of Heineken® beer. After 13 years of prohibition, in 1933 Heineken®
became available in America and in 1937 the first Heineken® beer
was brewed outside the Netherlands, in what was then the Dutch
East Indies.

HEINEKEN is a proud, independent global brewer committed
to surprise and excite consumers everywhere. Four key attributes
make the Company different: Heineken® is the first and only truly
global beer brand, enjoyed in...

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