1. MARKETING Strategies
2. MARKETING Strategies What are marketing strategies? Marketing strategies are a process of using the marketing mix to satisfy and attract consumers to make a profit for the organization. There are many types of strategies such as • Market Scope Strategy • Product Strategy • Promotion Strategy • Pricing Strategy • Distribution Strategy
3. MARKETING Strategies Types of Marketing Strategy There are two levels of strategizings • General Marketing Strategies • Decision Area Strategies
4. MARKETING Strategies General Marketing Strategies Decision Area Strategies • This concept describes • Used to achieve general how marketing will marketing strategies by achieve an ...view middle of the document...
11. MARKETING Strategies Decision Area Strategies There areas that support decision area strategies are Target Market Strategy Product Strategy Pricing Strategy Distribution Strategy Promotion Strategy
12. MARKETING PROCESS Target Market Strategy Have segmenting techniques Product Strategy Develop and introduce a new product Pricing Strategy Lowering your prices compared to competitors Distribution Strategy Gaining relationships with important distribution partners that serve the target market Promotion Strategy Bring awareneess of the product to the target market
13. MARKETING Strategies Information Presented is from the KnowThis Website http://www.knowthis.com/principles-of-marketing- tutorials/marketing-planning-and-strategy/decision-area- strategies/
Transcript of "Marketing, Marketing Strategies, Their Importance, Different Marketing Strategies with Examples"
1. Thinking about Business in terms of Customer needs and Satisfaction.
2. Yes it is. You may have a very good product or service but unless people know about it, who cares? Marketing is about making more and more money.
3. With so many competitions coming up, You need to be unique to bear them all, And that is where Marketing Strategies come to help us. There are more than 52 marketing strategies, I have listed some of the major strategies..
4. Connecting of products with particular events to get customer attention.
5. EXAMPLES… P&G’s Pantene v/s HUL’s Dove
6. Pepsi v/s Coca-Cola Coca-Cola got the official sponsorship for the 1996 Cricket World Cup by paying huge money. Pepsi booked the major players including Sachin Tendulkar as its Brand Ambassador and launched an Ad-Campaign with a tagline, “Nothing Official About it”. During the finals of the match, Pepsi launched hot air balloons all around the stadium with the Brand “Pepsi” engraved on it. People were confused about ‘who the official sponsor was?’. But Pepsi won the war and its sales increased drastically. Coca-Cola even after spending huge money became a loser. This is one of the most historic successes of Ambush Marketing.
7. Low-cost, Unconventional Marketing
8. EXAMPLES…
9. Marketing done to...
