Harrison Keyes Essay

1270 words - 6 pages

Running head: GAP ANALYSIS: HARRISON-KEYES

Gap Analysis: Harrison-Keyes

Gap Analysis: Harrison-Keyes
This paper will analyze various issues and solutions that Harrison-Keyes (HK) faced as a global print publisher. Their collection of books includes technical and business, scientific and professional and consumer books. Harrison Keyes was established in 1899 and over the last 100 years the company has shifted their focal point on meeting the demands of the market. The company is currently suffering from market woes due to low retailers exhausting the company profits. Harrison-Keyes plans to implement a strategy that will revitalize the company to ...view middle of the document...

William Guardo was informed on the e-publishing strategy and intends to meet with the implementation team. Guardo has voiced his concern as well as enlighten them of not being a fan of e-publishing. Guardo has given the implementation team one month to prove the success and profitability of e-publishing.
Harrison Keyes is trying to implement the e-publishing strategy that Meg McGill developed. While implementing this strategy they were faced with issues from Asia Digital. India was damage by severe flooding; causing Asia Digital to be beneath several feet of water and leaves uncertainty of reopening. Harrison-Keyes has no emergency funds put away. Under Guardo’s one-month deadline, Jan Peters will put into action a contingency reserve plan based on the current amount of finances accessible for the project. Jan will have to modify the e-publishing strategy to exhibit “contingency reserve fund representing flexibility for the project manager so she can move the project forward (Gray and Larson, 2006, p.78).
The new strategy of e-publishing has caused employees uncertainty of their jobs. Tim and Jaclyn are among other employees who are concerned with security of their jobs. The editors of Harrison-Keyes are concerned outsourcing will result in job loss or layoffs. Guardo and his management must reinsure the employees have job security. In order to understand the concerns of the employees Harrison Keyes could provide internal surveys.
Redefining their project scope will help Harrison Keyes to guard against scope creep. Poor scope statements are one of the major causes of scope creep (Gray and Larson, 2006, p. 83). Jan needs to redefine their e-publishing strategies by making baseline changes to avoid scope creep.

Stakeholder Perspectives/Ethical Dilemmas
The stakeholders play a major role in the company decisions. Harrison Keyes is planning to implement a new e-publishing strategy. Each of Harrison-Keyes’ stakeholders has different in, rights, interests and values. Harrison-Keyes employees are concerned about their jobs due to implementation some jobs will be outsourcing to India. The lack of job security causes low morale among employees. Low morale is causing turmoil and confusion within the company. Harrison-Keyes employees are not cooperating with the implementation process.
The customers of Harrison-Keyes will be affected directly with e publishing company. A number of Harrison Keyes clients are not computer savvy. Harrison Keyes is taking a risk of losing a large number of their customer base. Customers are concern about the high prices, the quality of work they may be receiving because of the outsourcing and the availability of their current format.
The community shares equal concerns as the stakeholders above concerning the new strategy. Harrison-Keyes operates has an interest in the e-publishing strategy. All aspects of the strategy involving outsourcing will affect the community...

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