This website uses cookies to ensure you have the best experience. Learn more

Harley Davidson Case Study

1416 words - 6 pages

Case Study 6.1: Harley-Davidson, Inc.
Zachary NewComer
Prof. Riggs
(1)Identify the most significant new business risks facing Harley-Davidson as a result of integrating eBusiness into its supply-chain management system and by allowing suppliers to have access to the company’s Intranet. If your instructor does not specify the number of risks for you to identify, list at least three.
1. Suppliers might leak information to Harley-Davidson’s competitors
2. Suppliers might not have the same ability to be technologically advanced as Harley-Davidson’s new systems
3. Going to an internet based system makes you susceptible to people hacking the system and acquiring ...view middle of the document...

Or have a repair team on call at all times throughout the time of business to limit down time.
5. Have external auditors check up on how the suppliers are using the system and making sure they are recording things correctly
6. Make sure it is properly backed up daily and taken to a place that would not be affected by the destruction of the original system or copy.
7. Making suppliers get an audit of their technology prior to doing business with them to ensure their technology is compatible with Harley-Davidson’s new system.
[3] Given the technology linkages between businesses partners in eBusiness systems, how might an eBusiness system like Harley-Davidson’s increase business risks for its business partners?
- The costs to a supplier might out weight the profitability of doing business with Harley-Davidson.
- The suppliers have to rely on the requests by Harley-Davidson when deciding how much inventory to have on hand
- Suppliers might lose other business because of how much they have to do for Harley-Davidson, because they might spend more time with Harley-Davidson they would normally have spent satisfying other customers.
- Suppliers will have to put more pressure on employees to meet the demand constantly being put on them through an electronic system of Harley-Davidson
- Suppliers might lose business freedom as they would rely on business from Harley-Davidson in the new system because of the huge order requests by Harley-Davidson
[4] Research the SysTrust and WebTrust services from the information on the following web page (or search the Internet or within the AICPA’s Information Technology Center Web site for “Trust Services”): Describe how WebTrust services differ from SysTrust services. Describe how they are related.
Both SysTrust and WebTrust services are designed to evaluate and make sure a company is doing everything in its power to keep clients information as secure as possible. There are quite a few differences however on the main goals these two services are trying to accomplish.
WebTrust is designed to be more focused on maintaining consumer confidence who are purchasing services and products online. Once a company has been evaluated by WebTrust they can actually have the WebTrust seal of approval on their web page as well. They do reevaluate a customer once every 12 months to make sure they are still doing the things necessary to keep the consumers trust when they are purchasing services and products online.
SysTrust is more designed to focus on making sure the company has the proper controls in place to effectively control all of information technology used in the business. SysTrust makes sure that the IT system is running as effectively and efficiently as possible. SysTrust has four main criteria, which are security, availability, processing integrity, and confidentiality. This evaluation is done by a CPA as well and if a company is following the four criteria and effectively...

Other Papers Like Harley Davidson Case Study

Building Brand Community On The Harley-Davidson Posse Ride THis Case Describes Marketing Techniques In The Motorcicle Industry, Particularly Harley Davidson

1272 words - 6 pages Recommendations:1.Harley-Davidson should continue to sponsor HOG, and the Posse Rides.2.More resources should be spent on the Posse Rides to meet the rising expectations of participants.3.Dealerships should be more integrated into the Posse Rides.4.The Posse Rides should not be seen as direct profit centers.Reasoning:1.HOG has been phenomenally successful at attracting members and chapters. From nothing in 1983 it has grown to half a million

Harley Davidsen Brand Management Mba Case Study

1219 words - 5 pages HARLEY-DAVIDSON HOG CASE STUDY BRAND MANAGEMENT 6M:223:EXC SUMMER 2010 Introduction After near extinction Harley-Davidson has become one of the premier motorcycle manufacturers and distributors in the world. A primary driver in this success has been their attention to building the Harley-Davidson brand with attention to customer loyalty, specifically with the creation of a brand community of customers – the Harley Owners

Harley Case Study

1062 words - 5 pages products and features and extend the brand; Harley-Davidson has cultivated close relationships with dealers and provided a full line of products, such as clothing, to expand the profitability of the Harley brand. Dealerships have become a gathering place for the dedicated Harley members where jam sessions, cookouts, swap meets and other events are most popular. Harley has not increased price of products because Harley seeks a responsible price to

Harley Davidson

2612 words - 11 pages Summary of Harley-Davidson case study Harley-Davidson is the first name that comes to our mind when the topic about motorbikes comes up. The rugged yet beautiful motorbike is a U.S. bound brand that inspires many to own its customized bike with the iconic engine (Kotler and Keller, 2012). Today, Harley-Davidson motorbikes are well known by all; bikers and non-bikers around the globe. The two big questions running through our minds would

Harley Davidson

2276 words - 10 pages performance. Harley Davidson should produce high quality but low cost products in addressing such matter. • Some competitors of HD have larger financial & marketing resources- Competitors with larger financial and marketing resources like CZ, Suzuki, and Motoguzzi poses a threat to Harley-Davidson because these companies are more capable of acquiring larger market share since they have sufficient funds t finance company operations and strategies formulated.


996 words - 4 pages Harley-DavidsonHow is the perfect bike formed? The perfect motorbike is light, fast, agile, and looks amazing. Harley has done this on almost all of their bikes. An extensive study of the Harley-Davidson Company, rival companies, and rival bikes prove Harley-Davidson is the best manufacturer of motorcycles. In the early 1900's, four men decided to build a motorized bike. This bike then developed into what is now known as the Harley

Harley Davidson

5217 words - 21 pages HARLEY DAVIDSON CASE STUDY With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. We intend to show through this case study that any company can follow Harley

Harley Davidson - 671 words

671 words - 3 pages Name: William Pate Case Study Title: Case Study #5 Harley-Davidson Question #1 If you were CEO of Harley-Davidson, how would you compare the advantages and disadvantages of using exports, joint ventures, and foreign subsidiaries as ways of expanding international sales? As CEO of Harley-Davidson the way that I would compare the advantages and disadvantages of exporting would be; Exporting Gives us instant market access into a new market

Harley Davidson - 2811 words

2811 words - 12 pages . 5. Clearly identify the benefits and challenges of CRM and detail the five CRM success factors. 6. As a young Christian business person consulting to one of these start-ups, what ethical concerns does this case study raise for you when assessing it from a Christian worldview? Unit #3 Closing Case #2 - "Harley Davidson" - Assignment Questions 1. Define the systems organizations use to make decisions and gain competitive advantages

Harley Davidson - 807 words

807 words - 4 pages My presentation of the analysis of this case would be very specific and to the point. I would relate to certain broad strategy areas and describe them in enough depth to help understand the concept, without going into the complete details. Post analysis of the Harley Davidson turn-around, I see the activities and planning involved by the entire management team, to be somewhat as highlighted below. I would also link these aspects with an (I

Harley Davidson Strategic Profile

3548 words - 15 pages Harley-Davidson: Strategic Profile and Case Analysis Della Shelly, Melie Solomon, Jim Tunison Misericordia University Table of Contents Section I: Introduction3 Section II: Company History3 Section IIa: The Road to Decline4 Section IIb: The Turnaround5 Section III: Porter’s 5 Forces6 Section IV: SWOT Analysis7 Section V: Looking Forward11 Section VI: Future Strategic Actions 12 Section VII: Achieving Continued Success 12 Section

Related Essays

Harley Davidson Case Essay

5874 words - 24 pages the right track. 3.     How should the team balance the various strengths and weaknesses of each supplier candidate in making a final selection?   After reading through some of the comments towards the very end of the case, it is obvious that functionality is a major concern in implementing th new system.  However, Harley-Davidson should also make sure that they aren't overlooking any implementation and change factors that might affect

Harley Davidson Case Analysis

1228 words - 5 pages LMM358 Marketing Management Name: _______Mindy Bonte______ Case Analysis For: ______________Harley Davidson_______________________ |I.Current Situation |Harley Davidson is in a profitable position. They need to plan for their future which poses some potential| | |problems. | |Environment

Harley Davidson Case Study

2286 words - 10 pages Chapter 6 Strategy Analysis & Choice Strategic Management: Concepts & Cases 13th Edition Global Edition Fred David Please note this is not a comprehensive source for studying Please note this is not a comprehensive source for studying Ch 6 -1 Ch 6 -2 Strategy Analysis & Choice “Whether it’s broke or not, fix it – make it better. Not just products, but the whole company if necessary.” – Bill Saporito “Life is full of

Harley Davidson Case Study

1439 words - 6 pages Introduction The Harley-Davidson Company was founded in Milwaukee, Wisconsin by William Harley and two Davidson brothers Walter and Arthur. They sold their first motorcycle, a motorized bicycle with a three-horsepower engine. In 1907, before they left the factory grounds they sold 50 motorcycles. In 1909, they introduced a iconic two cylinder V-twin engine. By 1920 Harley was the largest motorcycle manufacturer in the United States and the