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Harley Davidson Case Analysis

1228 words - 5 pages

LMM358 Marketing Management Name: _______Mindy Bonte______

Case Analysis For: ______________Harley Davidson_______________________

|I.Current Situation |Harley Davidson is in a profitable position. They need to plan for their future which poses some potential|
| |problems. |
|Environment | |
|(External) | ...view middle of the document...

e. | |
|transportation, restaurant, | |
|clothing, etc.) | |
| 1.Competitors (who) |Suzuki, Yamaha, Honda, Kawasaki and others |
| 2.Competitors |The increase in tariffs made it more expensive for foreign competition. Harley has increased their foreign|
|(strengths & weaknesses) |market sales. |
| 3.Potential Entrants |It will take some time for other companies to enter the market due to a saturation of brand recognition. |
| 4. Substitute | |
|Products | |
| 5. Supplier position |They are a leader with their well-known dealers. They also have a strong manufacturing and supply chain. |
| |They also make most of their parts. |
| 6. Buyer position |Costs have gone up which hurts the buyer. As the economy grows the buyer may have fewer affordable |
| |options. |
| 7. External Threats, |Economy and Foreign tariffs |
|Opportunities | |
|C. The Organization | |
|(Internal) | |
|Clear Mission, Vision,Objectives, |They want the consumer to have a personal connection with their bikes. They also want to improve the |
|Strategy |quality of their products. |
| 2. Strengths & |Brand name, HOG group, Just-in-time manufacturing (MAN), Supply chain and distribution strength |
|Expertise | ...

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