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Harley Davidson Business Environment Essay

898 words - 4 pages

Strategic Management and Strategic Competitiveness
Donald E. Baker
Strayer University
Dr. Nicole Ortloff
BUS 499-Business Administration Capstone
Oct 17, 2014

Mr. Richard Teerlink age 59 joined Harley Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President, and he was named Chief Executive Officer in 1989. Mr. Teerlink is also on the Boards of Directors of Johnson Controls, Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley.
Shareholder Lawsuits: In re Harley Davidson, Inc. Securities Litigation was a consolidated shareholder securities class ...view middle of the document...

In 1992, the Company established a Code of Business Conduct that defines how employees interact with various Company stakeholders and addresses issues such as confidentiality, conflict of interest and fair dealing. Failure to maintain this reputation may have a material adverse effect on the Company’s business and results of operations.
The Resource Based model of above average returns is grounded in the uniqueness of a HSs internal resources and capabilities. The five step model describes the linkages between resource identification and strategy selection that will lead to above average returns as shown in the figure above.
Companies should identify their internal resources and assess their strengths and weaknesses. The strengths and weaknesses of company resources should be assessed relative to competitors.
Companies should identify the set of resources that provide the company with capabilities that are unique to the firm, relative to its competitors. The company should identify those capabilities that enable the company to perform a task or activity better than its competitors.
Companies should assess or determine the potential for their unique sets of resources and capabilities to outperform its competitors in terms of returns. Determine how a company's resources and capabilities can be used to gain competitive advantage.
Locate and compete in an attractive industry. Determine the industry that provides the best fit between the characteristics of the industry and the company's resources and capabilities.
To attain a sustainable competitive advantage and earn above-average returns, companies should formulate and implement strategies that enable them to better exploit their resources and capabilities to take advantage of opportunities in the external environment than can their competitors.
Vision Statement: Harley Davidson of Montgomery will become the premier Harley Davidson dealership in the Southeast...

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