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Harley Davidson Essay

996 words - 4 pages

Harley-DavidsonHow is the perfect bike formed? The perfect motorbike is light, fast, agile, and looks amazing. Harley has done this on almost all of their bikes. An extensive study of the Harley-Davidson Company, rival companies, and rival bikes prove Harley-Davidson is the best manufacturer of motorcycles. In the early 1900's, four men decided to build a motorized bike. This bike then developed into what is now known as the Harley-Davidson Company. One of the first men was William S. Harley. He started at the early age of 15 and became the chief engineer and treasurer of the Harley-Davidson Company. Arthur Davidson was an expert pattern maker. Arthur developed into the company's ...view middle of the document...

With the new factory, Harley-Davidson was making 1,149 motorbikes a year. With the war in 1917, the Harley-Davidson Company soared. The United States army ordered 20,000 motorbikes (http://harley-davidson.com/CO/HIS/en/history.asp?locale=en_CA&bmLocale=en_CA, 2001-2004) . The Harley-Davidson Company became the largest manufacture of motorbikes in the world. After the war, Harley's motorbikes and products were being sold in 2,000 dealer ships and in 67 countries (McDiarmid, 18). Also in 1917, the Harley-Davidson Service School was established. This school helped the army personnel with motorbike riding techniques and mechanics. At the start of 1919, the Harley-Davidson Company was expanding in leaps and bounds. They now employed 1,800 people in a 400,000 sq ft factory and were making 22,685 motorcycles a year (McDiarmid, 19). Harley lost quite a bit of business in 1920 when Henry Ford cut the price of his model T to the same price as the largest Harley-Davidson motorcycle. This down period for Harley-Davidson was short, but the car fad was not. Motorbike companies were unable to fully get back 100% of their customers. The Harley-Davidson Company didn't return to the 1920 level of sales for 21 years. The 1930 line up of new motorbikes went over very well with the public. Everything looked good for the 1930 season, until the stock market crashed. The crash of the stock market caused one the biggest Harley-Davidson factories to run at only 10 percent and the factory recorded a $320,000 loss (McDiarmid, 22). The company went form making 32,000 bikes per year to making 6,000. The owners were trying to figure out ways the make money. They started a clothing and accessories line which in...

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