Today, Harley Davidson is one of the best known motorcycles in the world. It had more than 100 firms producing motorcycles in the US when it was founded and was the only remaining American manufacturer by the 1950s. This period of dominance was short lived by 10 years when Honda began selling in the US and proved to be a fierce competitor for Harley-Davidson. After ...view middle of the document...
The new owners, and former CEO, wanted to get to know the business the customer and to pay attention to detail. With this focus, they would then be able to increase quality and improve service to customers and dealers.
The advantages and disadvantages of using joint ventures, and foreign subsidiaries as ways of expanding international sales helped and hurt Harley-Davidson. With researching the market, management learned that motorcycle enthusiasts rode motorcycles much differently in other countries thus forcing them to accommodate to different riding styles. Not only would this attract international buyers, but it would also give the US buyers more options to choose from when looking for a motorcycle. Using joint ventures, like with China’s Zongshen Motorcycle Group, Harley Davidson was able to get their name in with the company that makes more than 4 million small engines motorcycles annually. However, with the riding restrictions in China, Harley would have several difficulties ahead of the new store.