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Happy Pawws Swott Essay

1657 words - 7 pages

Happy Pawws Playground: SWOTT Analysis
June 18, 2012
Brad Bergman

Happy Pawws Playground: SWOTT Analysis
At Happy Pawws Playground they will cater to the family pet’s every whim, with safe and secure pet daycare, boarding, exercise class, and play time. At Happy Pawws Playground, pets will be treated like one of the family with their own room, bed, blanket, and toys. They can also play and socialize safely inside the kitty gym or outside on the secure playground. They will always be carefully monitored by the staff.
External Forces
The Happy Pawws Playground is dedicated to the environment and the community (Pearce & Robinson, 2009). Living in the ...view middle of the document...

Happy Pawws Playground will have staff meetings every morning to discuss new and old business and to hear what each employee has to say. This will keep the ideas flowing and encourage new innovation continuously (Pearce & Robinson, 2009).
There will be times when the economy will be down and people will not be able to take a vacation, let alone take their pets with them (Pearce & Robinson, 2009). During these times Happy Pawws Playground plans to offer other types of services to the local community, such as dog and cat grooming, and even home pet care. The company has ties to the community veterinarians and local animal shelters to help them during these slow times with helping care for the animals in their facilities when and if it is needed.
At the present time the trend seems to be that people like to take their pets with them everywhere. They can be seen in women’s purses in stores, in the car, and at the local parks. While some places encourage this, there are many establishments that do not allow pets to enter for safety or insurance reasons. While on vacation in Branson, Missouri, there are many local entertainment spots and water parks that pets are not allowed to go. This is why Happy Pawws Playground will advertise that our staff can take care of the family’s pets while their owners have fun without worry.

Internal Forces
The owner of Happy Pawws Playground is a professional with a Bachelor’s Degree in Business with a management background. The company will encourage the staff to manage themselves after a period of time, and they will also allow the more experienced staff members to become team leaders and managers. Being a small company they will treat their staff as family and expect the same from them.
The owner of Happy Pawws Playground has already established working relationships with many hotels, motels, and businesses in the area to work with them in marketing. There will be special discounts at Happy Pawws Playground for those customers who visit the local businesses. They have also made a deal with a local Veterinarian Technician School in the area to let some of their students get work credits for volunteering there. The company will also work to find the competition’s weak points in their relationships with local businesses and suppliers and use them to their advantage (Pearce & Robinson, 2009).
Strategic Capabilities
There are many other pet care businesses that are already established and doing well in Branson, Missouri, so Happy Pawws Playground will have to offer customers what they are not getting (Brown, 2007). By doing some research the owner has found that many of the customers of the local competition are discouraged by their prices and dirty work environment. This will work in the company’s advantage because they can offer those customers what they are looking for to attract them to Happy Pawws Playground.

The culture of the company...

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