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Gsl Index Essay

1396 words - 6 pages

MODULE 1: Introduction to S&L
3 Benefits of studying S&L, challenges and criticism, CPA thinking
5-6 Emergence of strategy (Ownership, globalisation, structure)
6-7 Leadership and its role, leadership vs. management, role of the accountant is S&L
8-9 Accountant’s role, financial aspects of value creation
10-12 Drivers of globalisation (competitive, techno, social, political forces)
12-15 Challenges of globalisation (Competition, distribution, macroeconomic, socioeconomic, financial, legal, physical, political, sociocultural, labour, risk)
15-16 Benefits of globalisation (cost, timing, learning, arbitrage), value of localisation
17-20 Approaches to strategy (rational vs.processual) ...view middle of the document...

.and decorative paint industry.
53-54 Additional 3 forces (role of gov. buyer’s buyers and supplier’s suppliers)
55-56 Understanding customers and markets, market segment analysis,
57-60 Customer market segmentation, the basis of competition,
61 Industry key success factors,
62-65 Competitors analysis, Australian pharmaceutical industry,
66-67 Identifying strategic groups, Chocolate manufacturing industry
MODULE 3: The internal environment
4-7 Strategy defined, corporate strategy, GE, CSR and Tyson Food
8-11 Key stakeholders requirements (Pfizer, Cancer Council NSW, Great Southern Rail)
12-15 5 questions approach 1. Growth (strategies, Fannie Mae),
15-17 2 and 3. Products & markets (geographic and customer)
18-22 4. Generic strategy: Differentiation (strategies& types, Foster, blue ocean, yellowtail,
22-23 Focus (Types, Enjo)
23-25 Low cost (Types, Virgin Blue), Leader strategy (diff & low cost) Office Work
26 Best cost or value for money (stuck in the middle)
26-27 5. Industry position (types of statements)
27-29 Other strategy considerations (values & strategy), Clear & Fuzzy startegy
29-31 Innovation & learning (Formule 1), Actual vs. planned strategy (emergent strategy issues)
31 Articulating business strategy (Insurance)
32-34 Measuring organisational performance (issues, shareholder view, sharemarket, stakeholder view)
34-35 Performance measures (types, effective measurement criteria & characteristics)
35-38 Benchmark, ways of gathering info, balance scorecard (4 perspectives)
38-40 Data sources for BSC (MYER), Capabilities (SWOT),
40-46 Strategic Capabilities (crucial tests, identifying, examples)
46-49 Platinum Pharmaceutical
49-52 Gap analysis (definition and aim, areas of focus, surface coating example)
52-53 Summarising overall performance, identifying business strategic options
54-55 Extended SWOT analysis (Adv.)
MODULE 4: Product and Market Development
5-7 Ansoff product-market matrix,
7-9 Growth with existing products & markets (penetration, For Falcon)
9-11 New products for existing market (product development, Ford Aus, Amazon)
11-13 Existing product for new market (Market development, Fonterra, Staples)
13-16 New product for new market (Unrelated diversification, GE, Arm & Hammer)
16-18 Solutions, not product or services, Vertical integration (Diana Ferrari, risks, oil industry)
18-20 New product development (causes of failure, key success factors, proven strategies reduce risks associated with new ideas)
20-21 Stages of the new product development process
21-22 Linking new product to strategy resources allocation, dimensions on which project, key consideration to achieve balance)
23-24 Intellectual property (infringing and protecting, New Balance)
25 Key success factors of NPD
25 New market development (basis for entering the market)
26-27 Expanding into customer and geographic markets
27-28 Development of new geographic market
28-30 Objectives of market entry, modes of...

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