Groupon Essay

907 words - 4 pages

Groupon is a global leader of local commerce. The company offers its consumers thousands of discounted deals tailored to their individual needs. Groupon offers discounts on products ranging from electronics, food, miscellaneous services, luxury items, to even exquisite “Groupon Getaway” vacations. The organization has successfully dominated the market at capturing 53% market share with its well-known rival, Living Social trailing behind at an estimated 22% market share. Both companies have found strategic criteria that work well for them. One key strategic criteria that Groupon has been using is to adjust their model and offerings to meet the market and consumer demand. According to an ...view middle of the document...

“With Gnome hardware, Groupon is hoping to change its brand perception and improve customer retention.” 3
Living Social’s three winning strategic criteria are different from rival Groupon. Living Social focuses on hiring the right people, organizational core values, and similar to Groupon, continuously evolving their strategic approach. Living Social’s Chief Executive Tim O’Shaughnessy acknowledges that the people who work for Living Social drive the company’s success. “We make sure everybody understands that [values] and give very tangible examples about, this is why we believe this, and recognize people when they live those values.”4. Because the market is very easy to enter, Groupon and Living Social need to constantly evaluate their strategies. Groupon is currently in the process of restructuring parts of their strategy due to recent declines in their numbers. Groupon’s IPO has fallen from $20.00 to as low as $2.00.
Projection of Groupon re: proactive initiatives and reactive adjustments
Because Groupon has experienced a trend of decline over the past few years, it has had to make adjustments in its plan. Groupon “can no longer claim to be one of the fastest growing businesses ever, but Groupon can at least brag that it survived the short lived bubble for daily sites.”5 Groupon has had to make adjustments to its strategic plan due to planned and unplanned experiences. “Nationwide, Groupon’s cut of daily market has (also) dropped. It’s share in the top 30 metro markets fell to 48% in May from 52% in April while Living Social expanded its share t0 24% from 20% in the same period.”6.
Groupon has taken a proactive initiative by offering many deals each day via smartphone and offering tailored deals to local markets which the...

Discussion On Groupon Over Zipcar Essay

288 words - 2 pages business strategy. For example, Zipcar is targeting college students as their new customer base, a population that car rental companies have largely ignored because of liability concerns. Zipcar’s idea is to gain early adopters who will continue using the service when they graduate which I think is good mixture of information technology and innovative business technique. Groupon on the other hand, is a company which sells internet coupons

Accounting Irregularity Analysis for Groupon

2299 words - 10 pages Accounting Irregularity Analysis for Groupon Steven Simpson ACCT 310-V2WW Professor Margaret Callender February 15, 2014 Issues Groupon (GRPN) is an internet based company that was founded in 2008. Groupon acquires new customers via advertising and word of mouth through sites such as Facebook and Twitter, and then Groupon has the new customers sign up to receive daily coupon offers from local merchants through their email. Groupon

Groupon : Helping Consumers With Purchase Decisions

910 words - 4 pages 1. How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 countries today? Groupon knew that people want to try something new if the price is low. Business would offer low prices if they knew they could sell a large quantity. Groupon offer different type of values to the consumers and merchants respectively. First, Groupon gives low price and different type of

Groupon: Helping Consumers with Purchase Decisions

1810 words - 8 pages Groupon: Helping Consumers with Purchase Decisions McGraw-Hill Education Kerin Chapter 5 What if you and your friends could try new things and discover new places at a discounted price? Andrew Mason, an Internet entrepreneur, answers this question with his company, Groupon. Groupon offers group coupons through deal of the day offerings from local and national businesses. Consumers love the concept, buying everything from restaurant

Andrew Mason Rise and Fall of Groupon

741 words - 3 pages skills to further develop his company past his “15 minutes” of fame. 2. Assess the organizational culture of Groupon. What are its strengths and its weaknesses? What changes would you make to the culture to improve the performance of the company? The culture of Groupon is similar to that of many tech companies who’s main purpose is to come up with new ideas. People had many liberties in the work place, as well as vacation time and work schedule

Ethical Consequences of Inaccurate Financial Reporting

760 words - 4 pages Ethical Consequences of Inaccurate Financial Reporting Capella University MBA 6014 Dr. Wendy Achilles There are always trade-offs when it comes to enforcing rules for proper financial reporting. The question is whether this exemption is a benefit to investors who purchase shares in these companies, whether they are well-known brands like Groupon or promising start-ups just getting their bearings (Henning, 2012). The consequences of not

Blink Booking

1101 words - 5 pages London over the summer months. In the UK, the app currently serves London, Manchester, Liverpool, Edinburgh and Cardiff. There are currently more than 700 hotels in 39 cities across the world to choose from including London, Marbella, Paris and Rome, to name a few. As of September 9, 2013, Blink Booking Limited operates as a subsidiary of Groupon Getaway. Business Blink Booking offers same-day hotel bookings straight from your mobile. Its offer

E-Commerce

3006 words - 13 pages marks) Groupon allows retailers to offer their products and services to customers for deeply discounted rates in order to get more people into their location and to obtain the chance to convinve the to return. In return for this increase in foot traffic and marketing, Groupon takes a percentage from the retailers of how much they are making on the customer. Customers benefit from Groupon because they are exposed to many retailers in their city that

Beyond the Bean

661 words - 3 pages online Groupon- worked like a coupon, personal info was given so they could show offers people would be interested in , offering steep discounts have to be justified with more customers, increase traffic in merchant’s website and are encouraged to share their experience (most know cost structure and Groupon helps) – what should they offer as a deal? Pricing- similar to the competitors, $4 on foodand drinks and gross margins of 30% Scenario 1: charge $8/ per hour for a table with max 6 people Scenario 2: charge each customer a flat rate of $6 for unlimited game- play per day -6500 gross income each month to cover FC (rent, insurance and utilities)

Is 3120 Unit 1 Lab 1

324 words - 2 pages ) • Secure communication • Mobility • Provide IT control with failover, redundancy, and scalability • Manage compliance, and archiving policies for messaging and telephony systems b. What type of network infrastructure is being used? IPTV – Internet Protocol Television 3. Find the following models on the internet: a. B2C – Groupon, Livingsocial, Amazon Local. b. B2B – Adobe, Cisco, American Express (Other CC companies) c. B2G

An Analysisi Of Business

1069 words - 5 pages we had a large groupon sale on Thursday, so do not use those numbers for that day. Please respond if you are not sure of your numbers”. Using the communications module, our area supervisor is the sender of the message because he initiated the communication. He will determine the intent of the message, and if any response is needed. The store managers are the receivers of the message and the purpose of the message is to let us know what labor to

Groupon Case Essay

990 words - 4 pages Executive Brief for Groupon To: Board of Directors From: Lindsay P Re: Strategic Development Plan Date: August 7, 2013 Executive Summary Groupon is an online daily deals company that originated in Chicago and quickly expanded internationally through acquisitions. As growth was enormous, Groupon became the market leader in the daily deal industry and decided to go public. However, since its IPO, Groupon has struggled to

Groupon Case Essay

2362 words - 10 pages Groupon Case 25 points This case is to be completed individually by each student in the class. No collaboration or discussion of the case with any other student in the class is permitted. The due date for the case is at the beginning of class on Monday, April 29, 2013 (the last day of class). Only hard copies of the case should be turned in. If you will be absent for class on that day, have somebody else in class turn it in or put it

Groupon Strategy Essay

3096 words - 13 pages Does Groupon have a loyalty or reward program for its regular customers? You can earn $10 in Groupon Bucks whenever you refer a friend to Groupon and they buy their first deal. To accumulate and redeem Groupon Bucks, you must create, and maintain in good standing, a Groupon customer account registered with a valid credit card. What sort of warranty does Groupon offer its customers?Tickets purchased through Groupon are only refundable on the

Groupon Financial Restatements Essay

773 words - 4 pages Groupon’s Financial Restatements Jessica Pegg ACC 537 May 12, 2013 Jeffrey Collins Groupon has experienced some problems the buzz started around the anticipation of the company going public. Legalities surrounding expiration dates of coupons (Tribune Staff and News Services, 2012) and suspicions arising from use of an accounting method described as “Adjusted Consolidated Segment Operating Income” (Groupon, 2012

Groupon Essay

Other Papers Like Groupon

Discussion On Groupon Over Zipcar Essay

Accounting Irregularity Analysis for Groupon

Groupon : Helping Consumers With Purchase Decisions

Groupon: Helping Consumers with Purchase Decisions

Andrew Mason Rise and Fall of Groupon

Ethical Consequences of Inaccurate Financial Reporting

Blink Booking

E-Commerce

Beyond the Bean

Is 3120 Unit 1 Lab 1

An Analysisi Of Business

Related Essays

Groupon Case Essay

Groupon Case Essay

Groupon Strategy Essay

Groupon Financial Restatements Essay

Other Popular Essays