Article on one of the best presenter in the world:
Today I was thinking about how to sell your ideas effectively. A person can have the best idea in the World, but if that person cannot convince enough people, it doesn’t matter. One of the best presenters was Steve Jobs. What made him the best was he started with the BIG PICTURE rather than the details. When you search online for great presenters, the late Steve Jobs appears in almost every search. His talents reached far beyond developing groundbreaking products; he knew how to create visually appealing, non-traditional presentations.
Steve Jobs received a standing ovation at the event pitching Apple's new iPad. People were happy to see him, of course, especially because he is in the midst of a ...view middle of the document...
He knew the problems he wanted to solve and the benefits of the solutions he provided. Most importantly he connected with his customer by explaining to them why they should care.
One of the other great things he did was bring numbers to life. When Apple launched the iPod, Steve Jobs could have focused on the 5GB hard drive, but he came out saying that you could store 1,000 songs in your pocket. He also used great imagery. When the Mac book Air came out, he could have said that the Mac book Air was fast, easy to use, small and cover all the hardware specs, but Steve Jobs said this is the World’s thinnest laptop and showed an image of the laptop that was smaller than an envelope.
Steve Jobs sold dreams, not products. He believed that he was selling a solution that allowed everyone to be creative and explore. He just happened to be selling computers. He knew his customers didn’t care about his company, but they cared about themselves. That is why he focused on the big picture, informing, educating, entertaining, bringing numbers to life and great imagery. Steve Jobs is the most captivating communicator on the world stage. If you adopt just some of his techniques, your ideas and presentations will stand out in a sea of mediocrity.
Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well before they open the presentation software. According to Steve Jobs in every classic story, the hero fights the villain. The same storytelling principle applies to every Steve Jobs presentation. In 1984 when he introduced the Macintosh, Big Blue, IBM represented the villain. Introducing an antagonist (the problem) rallies the audience around the hero. A Steve Jobs presentation is strikingly simple, highly visual and completely devoid of bullet points.