Case Analysis on Google vs. Microsoft
Management Information System (MIS 101)
Md. Sazzad Mollah
Nazmul Hasan Akash
Md. Sazzad Hossain Khan
Md. Monzur Morshed Bhuiya
Department of Business Administration
Date of submission
9th August, 2011
9th August 2011
Md. Monzur Morshed Bhuiya
Department of Business Administration,
East West University,
43 Mohakali C/A,
Dhaka -1212, Bangladesh.
Subject: Submission of Case Analysis.
With due respect ...view middle of the document...
However, as the internet grew and diversified, so did Microsoft and Google. Now, Microsoft and Google are competitors.
Initially, Google was known only a web search engine. But now at present, Its services have been increased. It is no longer only a web search engine. It has launched Cloud Computing system which gives an user the opportunity to do lots of computer tasks via web rather than sitting in front of the desktop. With a vast array of internet-based products and tools for online search, online advertisement, digital mapping, photo management, digital radio broadcasting and online video viewing Google has pioneered cloud computing. In contrast, Microsoft’s goal is to embrace the internet while persuading consumers to retain the desktop as the focal point for computing task. Microsoft has lots of products like windows operating system, Lotus 1-2-3, word perfect, Microsoft office etc. These products are mainly desktop based and costly as well.
On the other hand, Google offers many products like gmail, Google app. Suits, calendar, word processing, Google map, Google earth etc. All of these products are included in Cloud Computing. These products are not costly. To run these products an user just has to have an internet access. It is true that to subscribe to the premier edition of Google App. Costs $50 per year per person, as opposed to approximately $500 per year per person for Microsoft office. Like these, there are lots of differences between Google and Microsoft. That’s why now a days, these two companies have become a strong competitor for each other. Below, there are some questions and answers which will help to give a transparent idea about the business strategies of these two giant incorporations.
Define and compare the business strategies and business models of Google and Microsoft.
Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. It’s ability to attract the best and brightest minds in the industry help make it one of the most successful Web-based businesses ever. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Google has pioneered cloud computing. It is obviously banking that Internet-based computing will supplant desktop computing as the way most people will work with their computers. (Laudon & Laudon, p. 289, 2010).
Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity applications. It is said that 90% of the world's computer usage is based on Microsoft Windows and Microsoft Office applications (Laudon &...