This website uses cookies to ensure you have the best experience. Learn more

Google Vs Microsoft Essay

2036 words - 9 pages

Case Analysis on Google vs. Microsoft

Course Title
Management Information System (MIS 101)

Prepared by
Papon Saha
Rashedul Amin
Md. Sazzad Mollah
Nazmul Hasan Akash
Md. Sazzad Hossain Khan

Prepared for
Md. Monzur Morshed Bhuiya
Associate professor
Department of Business Administration

Date of submission
9th August, 2011

9th August 2011
Md. Monzur Morshed Bhuiya
Associate professor,
Department of Business Administration,
East West University,
43 Mohakali C/A,
Dhaka -1212, Bangladesh.

Subject: Submission of Case Analysis.

Dear Sir,

With due respect ...view middle of the document...

However, as the internet grew and diversified, so did Microsoft and Google. Now, Microsoft and Google are competitors.
Initially, Google was known only a web search engine. But now at present, Its services have been increased. It is no longer only a web search engine. It has launched Cloud Computing system which gives an user the opportunity to do lots of computer tasks via web rather than sitting in front of the desktop. With a vast array of internet-based products and tools for online search, online advertisement, digital mapping, photo management, digital radio broadcasting and online video viewing Google has pioneered cloud computing. In contrast, Microsoft’s goal is to embrace the internet while persuading consumers to retain the desktop as the focal point for computing task. Microsoft has lots of products like windows operating system, Lotus 1-2-3, word perfect, Microsoft office etc. These products are mainly desktop based and costly as well.
On the other hand, Google offers many products like gmail, Google app. Suits, calendar, word processing, Google map, Google earth etc. All of these products are included in Cloud Computing. These products are not costly. To run these products an user just has to have an internet access. It is true that to subscribe to the premier edition of Google App. Costs $50 per year per person, as opposed to approximately $500 per year per person for Microsoft office. Like these, there are lots of differences between Google and Microsoft. That’s why now a days, these two companies have become a strong competitor for each other. Below, there are some questions and answers which will help to give a transparent idea about the business strategies of these two giant incorporations.

 Define and compare the business strategies and business models of Google and Microsoft.

Google: Its business model has always focused on the Internet and the Web. It began as one of many search engines. It quickly ran away from the pack with its copyrighted PageRank search algorithm which returns superior search results for Web users. It also has developed extensive online advertising services for businesses of all sizes. It’s ability to attract the best and brightest minds in the industry help make it one of the most successful Web-based businesses ever. Google provides value to the user by using an inexpensive, flexible infrastructure to speed up Web searches and provide its users with a vast array of Web-based services and software tools. Google has pioneered cloud computing. It is obviously banking that Internet-based computing will supplant desktop computing as the way most people will work with their computers. (Laudon & Laudon, p. 289, 2010).

Microsoft: Its business model originally focused on the desktop computer running the Windows operating system and Office desktop productivity applications. It is said that 90% of the world's computer usage is based on Microsoft Windows and Microsoft Office applications (Laudon &...

Other Papers Like Google vs Microsoft

Case Study Chapter 7 – Apple, Google And Microsoft Battle For Your Internet Experience

510 words - 3 pages CASE STUDY CHAPTER 7 – APPLE, GOOGLE AND MICROSOFT BATTLE for your Internet Experience 1. Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014

Microsoft Acquiring Linux Essay

524 words - 3 pages emerge as a giant monopoly firm controlling the entire operating system and might charge a very high price and limits the potential entry of new firms in the market. Reference United States of America plaintiff Vs Microsoft Corporation, (2002), retrieved from Singhal A (2010), Is Google a Monopolist? A Debate, retrieved from What is Linux used for? Retrieved from

Cloud Solutions

1010 words - 5 pages new. (Columbus, 2013) In this case, we will look at three established, proven vendors: Google Compute Engine (GCE), Amazon Web Services (AWS), and Microsoft Azure. IaaS Considerations Infrastructure as a Service (IaaS) is a cloud model which allows organizations to outsource computing equipment and resources such as servers, storage, networking as well as services, such as load balancing and content delivery networks. The IaaS provider owns

Will Google Take over the Desktop

695 words - 3 pages security purposes. Just by looking at what happen with SF Bay Pediatrics, not being able to use Google services for sensitive information, and the fact that it doesn’t comply with HIPAA regulations for safeguarding privacy, I would say Microsoft would be a better choice in that case. 3. Search the web for an article title Microsoft Office live vs. Google Apps for your Domain by Prestone Gralla from September 2006. Do you agree with the author’s

A Google Case Study

3508 words - 15 pages , Google has eliminated competition by gaining the trust of Microsoft. All its tools are operated on its biggest competitor Microsoft systems. However, Microsoft and Apple could change their operating systems so that it does not support Google anymore leading to Google tools not working properly and causing a threat of forward integration. In this case, is it concluded that the supplier power is relatively low due to most of the information on the

Google Complete E Book

1940 words - 8 pages which is allocated to Internet advertising. I R N M B ( G P M D ) Top Competitors I R N M B ( G P M D ) Google Identifies Top 2 • Primary competitors - Microsoft and Yahoo! Inc. • Both Microsoft and Yahoo have more employees than Google. – Microsoft 6 times. • Microsoft also has significantly more cash resources. • Longer operating histories and more established relationships with customers and end

Wal-Mart - Deriving Business Value from Sustainability Strategy

3022 words - 13 pages changer” position of how much of the market one has and how much a firm can make off of that particular piece of the market. References Friedman, James W. (1983). Oligopoly Theory. Cambridge, UK: Cambridge University Press. Kanjhan, Bhavishya, Apple vs Google vs Microsoft, January 21 2013, Retrieved from MacManus

Internet Browsers

613 words - 3 pages The browsers that I use are Google Chrome and Microsoft Internet Explorer. For this class, I mostly use Internet Explorer due to its compatibility with Blackboard vs. Chrome. At one time, I used Mozilla’s Firefox; however recently, I have found issues with the browser getting a little sluggish and decided to completely go to Chrome and save IE for when I absolutely could not use Chrome. Chrome has become a very well rounded browser from when it

Strategic Management

650 words - 3 pages ) ⇒ Selling systems overlay products (e.g. Tchibo, Amazon, etc.) ⇒ Deconstruction leads from vertical to horizontal competition (e.g. Microsoft vs. IBM) ⇒ Platforms allow news applications (e.g .Apple, Android/Google, VW, BMW) Porter

Klavd Kompjuting

622 words - 3 pages Internet preglednika -Puno aspekata razvoja prog. proizvoda je automatizirano (ukljucena infrastuktura i softverska platforma, održavanje, sigurnosne kopije, skalabilnost) -Mogucnost korištenja mnogih gotovih softverskih komponenata -Ogranicenje podržanim tehnologijama i programskim jezicima Primjeri:, Google App Engine, Microsoft Azure Services Platform Softver kao usluga - SaaS Primjer: MS Office vs GoogleDocs SaaS je model

Rwt1 Business Report

4102 words - 17 pages Business Research Report OS of Champions Assessment Code: RWT1 Student Name: Date: May 18, 2014 Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Apple IOS 5  Pro’s and Con’s 5  Ease of use 6  Versatility 6  Security 6  Analysis 6 Android OS 6  Pro’s and Con’s 6  Ease of use 7  Versatility 7  Security 7  Analysis 8 Microsoft Windows OS 8  Pro’s and Con’s 8

Related Essays

Google Vs Microsoft Essay

3315 words - 14 pages Business Problem-Solving Case (page 317): Google Versus Microsoft: Clash of the Technology Titans 1. Define and compare the business strategies and business models of Google and Microsoft. In comparing the business strategy and business models of Google and Microsoft both technology titans, Google is a very popular search engine tool use for finding any information on the World Wide Web in the shortest possible time. Google began as a

Case Study 6 Apple, Google, And Microsoft Battle For Your Internet Experience

803 words - 4 pages 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring

Google Products Versus Microsoft Products Essay

860 words - 4 pages Research Assignment #2 Google Products versus Microsoft Products Google and Microsoft are two popular companies that are taking their enterprise and success in the industry. Google is known for google search but the list of google products constitutes number of remarkable product and service which is offer in desktop, mobile, and online categories. Microsoft is one of the largest corporations in today's world known for Microsoft

Google, Apple And Microsoft Struggle For Your Internet Experience

842 words - 4 pages BCIS 503 Ch 7 Case Study September 17, 2012 Google, Apple, and Microsoft Struggle for your Internet Experience 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Although they have different business models and strategies, Apple, Google and Microsoft are three major companies who seek to dominate the internet user’s experience. They come to the platform with their own proprietary strengths. In looking