Google Self Driving Car Essay

2721 words - 11 pages

Google Self-Driving Car

Pranaw Kumar

Submitted to
Dr. Dale Carl
2nd October 2014

Ryerson University
Toronto, Ontario, 2014

Table of Contents
Executive Summary 3
Introduction 4
Macro Environmental Analysis 5
Political 5
Economic 5
Social 5
Technological 6
Environmental 6
Legal 6
Summary 7
Micro Environmental Analysis 7
Porter’s Five Forces 7
Bargaining Power of supplier 7
Threat of substitutes 8
Bargaining power of customers 8
Threat of New entrants 8
Competitive rivalry 8
Summary 9
Conclusion 10
References 11

Executive Summary
With continuous change in technology there is always continuous ...view middle of the document...

In addition, it can address many other issues like congestion problems, efficient fuel usage, and freedom for old & disabled people. In past also machine have be efficient than human like computers. The only big concern is that this technology car involves human life and one small error can cause life which makes it difficult to make a very reliable automated system. However with Google competency in terms of technology and exiting intellect capital it seems to be very achievable target to enter and excel in this market.

Few years back autonomous systems like self-driving car was always part of fictitious stories and now it’s been realized by advancement of technology. This technological innovation is giving birth to completely new industry, can be called as Autonomous vehicles industry and mostly be subset of auto industry. Google being pioneer in software technology is leading this new industry with its completely autonomous self-driving car with already 700,000 accident-free miles without human intervention (The VERGE, 2014). This industry seems to be very promising as it solves many ongoing issues like freedom for old and disabled people, less traffic congestion, less accidents etc. It will bring complete change in many industries like insurance industry, repair industry, driving industry, medical industry etc. Among these some of them will be completely wiped out like driving industry.
Canadian market is good for such advanced technology because of mix-culture and high earning society. Also Canadian market is always welcoming for new technologies, which further enhances its chances of being successful market. In addition, Canadian government looks to be supportive for this industry. As per The Global and Mail, in 2013 Ontario Ministry of Transportation proposed 5 years program to test autonomous cars. This suggests that politically also Canada is good market for autonomous vehicle industry and considering stability of the government it becomes more favorable market for such technological innovation.
Overall this new industry seems to be promising and Google can be one of the leading players ripping all the benefits by being first one to launch such technology.

Macro Environmental Analysis
Looking into this industry at macro level seems to be favorable for Canadian market. Further exact details can be found using PESTEL analysis.
Canadian market looks favorable for autonomous vehicle industry in terms of political environment. Canadian market is politically stable and has strong tradition of compromise and tolerance. According to an article, there was step taken to test such car in 2013 by bringing 5 years contract. However this decision was put into hold because of provincial elections (The Global and mail, 2014). Canadian government is reluctant to put step forward for actual car since human life is involved and thus suggesting 5 years program to test along with human backup.

Other Papers Like Google Self Driving Car

Google Cars Essay

5502 words - 23 pages research plus the research question to formulate the framework of the research. The framework is going to undergo measurement by the various questions designed to test the various theories associated with the Google automated driverless vehicles. Does Google’s Self-Driving Car Really have a chance? The limitation of the car’s capabilities has made the vehicle be in a position to improve. The improvement will ensure the vehicles make in

The Future of Driving Essay

1138 words - 5 pages , “Time is what we want most, but what we use worst.” Google’s self-driving car is also a way to free up people’s time. The U.S. Department of Transportation (2009) estimates that people spend on average 52 minutes each working day commuting. What if they were able to save that time and use it for reuniting with their families, or for conducting video conferences from the back seat of their vehicle while the computer is driving it? That would

Organizational Management

2061 words - 9 pages intense focus on making products beautiful. •When Page took over as CEO, he said that the biggest threat facing Google was Google itself. He says that as companies get bigger, it tends to take longer to make decisions. Things have undoubtedly changed now. They’ve also experimented in some interesting areas, such as self-driving cars, the Google “x phone”, Project Glass (which is now Google Glass), and likely a few others that are still kept secret

Capital Budgeting

3874 words - 16 pages views and with a lower resolution for making it available online. Since summer 2008 Google offers within Maps the new service Street View. One can move within a digital environment through their city. A special car is driving through the cities and shots panorama photos from every street (Brown, 2006, p.4). This brand also has enemies within the data protection lobby. In Germany for example Street View is not yet online because of current legal

Google Technologies

2944 words - 12 pages March 26, 2014, from The Guardian: Nest Labs. (2014). Nest. Retrieved March 27, 2014, from Nest: Olick, D. (2014, March 25). Houses are about to get really, really smart. Retrieved March 27, 2014, from CNBC: Shankland, S. (2014, March 24). Google turns down military money for robot competition. Retrieved March

Going Green at Google

1778 words - 8 pages of CO2 a day to serve that user, a month of that type of use is equal to driving a car approximately one mile, but once they offset their carbon footprint to zero, it is like not driving a car at all. Other Google products enable their users to save energy themselves too, like using Google maps to travel greener or “the cloud”, where approximately eighty businesses could be hosted for the energy one small business would use to host its email


282 words - 2 pages old car with new ones. C) Public Transportation Infrastructure including high speed rail network, intercity light-rail network, etc, will be perfected in developing countries. D) Fuel cost is on the wing, driving demand for mini-car, A-Class, Compact car. 3. Social Factors A) In developing countries, owning a car is not only means of transportation but also a need of social status. B) People’s awareness of environment protection is

Case Study

2649 words - 11 pages substitution. SWOT Analysis The SWOT analysis is another strategic management tool to determine the strengths, weaknesses, opportunities and threats to Google’s workplace and environment on the whole. This will analyze the relationship between Google and an average employee. Strengths • Young company attitude – Growth potential in products and services (Project Ara, Android, Chromebook, Self-driving cars, to name a few) (Fitzsimmons, 2015


3121 words - 13 pages and ‘unconventionality’ has made Google expand in markets that are very far from the core business, such as the self-driving-car project of Google X. Its engagement in more than 180 different acquisitions has caused some concerns among investors. Today, Google is one of the biggest listed companies with revenues of around 66 billion dollars per year, operating almost worldwide and employing 59,976 people. Investors’ pressure, the desire of a

Assignment Two: Human Resource Strategies of Google, Inc. & Wegmans Food Markets, Inc

1566 words - 7 pages which they serve. Google technology includes the Google Chrome browser, YouTube, Google Maps, Android smartphones and smart contact lenses. The company is also developing a self-driving car.  Overall, their managers trust them to carry out these responsibilities without micromanaging them and their core value is to create technology to make life easier and better for everyone. Wegmans is dedicated to providing customers with a wide selection

Paper on Teamwork

805 words - 4 pages lot of self-motivation. The way Google is set up and its organizational structure there isn’t much room for upward advancement. So the people in a position of leadership must be able to get the most out of the many people they lead. Google is at the cutting edge of technology, persistently changing and adopting to the marketplace. In short, a leader at Google will have to be able to see the whole picture and predict future chances before they

Related Essays

The Self Driving Advantage Essay

1345 words - 6 pages . Google, the multinational technology company known for its advertising and search software, makes notable contributions to autonomous vehicle research through their self-driving car project. Sergey Brin, cofounder of Google, cited his passion for the program, remarking that “...while it will still take time before we see self-driving cars everywhere on our streets, over a million auto fatalities per year worldwide make this a risk worth takingâ

What Are The Company’s Key Resources And Competitive Capabilities? What Competitive Liabilities And Resource Weakness Does It Have? What Opportunities Exist? What Threats To It’s Continued Success Are...

1275 words - 6 pages litigating. Opportunities 1.Growing number of internet users Google is trying to obtain information to improve on the search engine Google has to offer, which could be used to display information and provide the world with safer and better internet. 2. Inventing Self-Drive Cars. Google are constantly inventing new things to make the world a better place. Google current invention of the self driving car has driven over a million miles

Innovation And Entrepreneurship Essay

2761 words - 12 pages , creating and discovering all are people tools, these tools have changed over the years already be a part of us. If the new Google’s strategy is about become the ultimate life tool. Which a beauty and power connect all the things, such as a device gently wake you in the optimal sleep pattern, a self driving car will take you to work where you will spend a day, a Google’s Business Application via Google devices, order food, video chat with family

Driverless Cars Essay

1486 words - 6 pages , October 22). The Benefits of the Driverless Car . Retrieved April 19, 2014, Blodget, H. (2013, March 3). Here Are Some Of The Problems Google Is Having With Its Self-Driving Cars. Retrieved April 19, 2014, from Carley, L. (202