This website uses cookies to ensure you have the best experience. Learn more

Google: Dont's Be Evil Essay

2494 words - 10 pages

Google: “Don’t Be Evil”
The World’s Most Admired Company

Google: “Don’t Be Evil”
The World’s Most Admired Company

Admiration is defined by the Webster’s Dictionary as “a feeling of great respect and approval”. With this definition we can begin to look for the company’s that command respect amongst the public, while also gaining the collective approval of their employees. Outside of a fancy definition, we feel that to truly differentiate the most admirable companies from the run-of-the-mill companies as in-depth analysis must be done. In our analysis we focus on four major categories: the company’s history, how did this company rise to the current level of prominence?, product, ...view middle of the document...

During this time they purchased an acquisition of online video-sharing site YouTube costing $1.65 billion. Along with the purchases that Google has made throughout the years they have also made high profile agreements with News Corp and Viacom’s MTV Networks.
Google has expanded in many ways and on multiple platforms throughout its history. They have continued to branch out in the mobile computing technology by releasing a smartphone Nexus One that didn’t have too much success. Their smartphone technology runs on the Android market; which is an open source mobile computing system. Google acquired the Android market in 2005. To further branch out in the smartphone industry they bought Motorola Mobility in 2012 for $12.5 billion. Due to the lack of success in the smartphone industry they sold Motorola Mobility just two years later to Lenovo for $2.9 billion, but they will continue to own Motorola’s technology patents.

Search Process
You won’t need to search very far. You won’t need to dig very deep. You don’t need statistical data. It is safe to say that is the most widely used and most popular search engine of choice worldwide. According to, receives over 1 Billion unique monthly visitors, which nearly quadruples second place ranked Microsoft’s Why is Google four times likely to be used than any other search engine? “Google's search engine was Google's first product and continues to be the company's most popular product. Google web searches provide relevant results quickly. Google uses a secret algorithm to rank results of their keyword searches. PageRank is a component of this algorithm” (Karch 2014). To better understand what draws over 1 billion unique visitors each month, lets discuss the search process.
When performing a Google search there are three key parts to the behind-the-scenes process: crawling, indexing, and serving. Crawling is a term used to describe how Google navigates through 60 trillion individual web pages. Googlebot fetches (or“crawls”) from link to link and page to page using an algorithmic process. Algorithms are programs and formulas used to deliver the best results possible. Spelling, synonyms, query understanding, and autocomplete are just a few of the clues algorithms look for when putting together search results. While Googlebot crawls it refreshes previous crawl lists with new sites, changes to existing sites, and dead links and creates a constantly updated index. The index keeps track of over 100 million gigabytes of information. Googlebot notes all the words it sees and stores their location on each page in this index (Google 2014).
Once results are pulled from the index they are then ranked by relevancy. Over 200 factors help determine how relevant a page is to the user. Freshness, search safety, site and page quality, user context, translation, and universal search are some examples of the factors used to determine PageRank, a Google term that determines...

Other Papers Like Google: Dont's Be Evil

Google in China Essay

561 words - 3 pages of Silicon Valley”. While standing in between making the world a better place and keeping the profits of a huge Chinese market, Sergey Brin stated, “Google’s stand was opposing totalitarianism”. Contrary to this idea, Chinese government used censorship to protect its political stability and power. Evaluation and Analysis: Google thinks itself more than a company trying to make more money. Asserting “Don’t be evil” motto, it thinks that the

Google in China Essay

765 words - 4 pages faced by Google was their ethical mantra, “don’t be evil” (Hill, pg. 148, 2009). Google prided its previous business strategies on this mantra and motivated the company to provide people world wise access to information regardless of location, government, or cultures. When Google established its business in China, it had to adhere to the censorship by the Chinese government. This censorship prevented access to any site that was deemed

Google Free Food Strategy

1277 words - 6 pages Google Free Food Strategy Franklin Seldon Business Management Professor: Brian Grizzell Google Free Food Strategy The Google culture can be defined as the most positive, influential, all encompassing, productivity- inducing environments. They maintain a casual and democratic environment in the office. The company maintains a limited number of upper management teams, in order to make the low level employees feel free to be innovative. Google’s


1421 words - 6 pages this investment, a SWOT analysis will be conducted to understand the organization’s strengths and weaknesses, and the opportunities and threats it faces. In addition, Googles’ stakeholders will be identified along with an assessment of their needs and wants, and whether they are being addressed. Potential Internal Strengths Google has built a premier brand for it self. It is ranked among the top search engines in the world. One advantage

History of Google

1069 words - 5 pages August 19, 2004. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful",[9] and its unofficial slogan was "Don't be evil".[10][11] In 2006 Google moved to headquarters in Mountain View, California, nicknamed the Googleplex. Financing and initial public offering : The first funding for Google was an August 1998 contribution of US$100,000 from Andy Bechtolsheim, co-founder of Sun


391 words - 2 pages voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was "to organize the world's information and make it universally accessible and useful,"[11] and its unofficial slogan was "Don't be evil."[12][13] In 2004, Google moved to its new headquarters in Mountain View, California, nicknamed the

Larry Page Leadership Style

745 words - 3 pages company's performance The outstanding growth of the company could not have occurred hadn't it been for Larry Page. Larry Page had to, and managed to display more traits than just intelligence (Stogdill, 1974). He has exhibited a supportive (Kouzes and Posner, 2002) attitude embedding a ''don't be evil'' approach and has been expressing the will that every employee sees Google as a family (CNN, 2012). Google's employees' benefits extend to a

Case Study

2649 words - 11 pages desk to need an answer. 6. You can make money without doing evil. 7. There’s always more information out there. 8. The need for information crosses all borders. 9. You can be serious without a suit. 10. Great just isn’t good enough (Google, n.d.). Google’s current corporate-level strategy is one of growth and diversification. Google did not like the idea of having ads on their search pages, but providing vast

Google's Business Case

410 words - 2 pages the Google philosophy are: Focus on the user and all else will follow. It's best to do one thing really, really well. You can make money without doing evil (the founders are well known and chastised for making this statement). Putting users first is reflected in three key commitments illustrated in the Google SEC filings: “1. We will do our best to provide the most relevant and useful search results possible, independent of financial

Case Anal

4317 words - 18 pages year 2024.[11] The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful",[12] and the company's unofficial slogan – coined by Google engineer Paul Buchheit – is "Don't be evil".[13][14] In 2006, the company moved to their current headquarters in Mountain View, California. Google runs over one million servers in data centers around the world,[15] and processes over one

Google's Strategy in 2011

4055 words - 17 pages next big thing in technology. Google needs to “take the bull by the horns” and run with this opportunity.  Google should also continue to improve its web browser in a way that attracts its competitor’s clients. Why shouldn’t the users of Google be able to customize the way they search and use their information? Something as simple as the ability to save “post-it notes” on the webpage would result in more attractiveness. It is imperative that

Related Essays

Google: Dont Be Evil Unless....Article Review

1000 words - 4 pages Unit V Case Study: “Google: Don’t Be Evil Unless…. By: Fasoro Adepitan, Columbia Southern University, USA MBA 6301, Business Ethics Assessment. The article focus on the evolution of Google from starting operations in a garage in Silicon Valley in 1998 to become one of the most powerful technology-driven companies in the world. Google’s philosophy is to offer everyone in the world free access to all information around the world; however

Case Discussiom Essay

322 words - 2 pages Google has clearly stated their mission is to organize the world’s information and make it universally acceptable and useful. By the google’s mission had made them making the search engine through internet which shares the information based on key words type on the engine. It will show you the article, videos, until the journal. Beside the google’s mission, google also has the mantra by “don’t be evil” that guide the company into the company

Chapter 3 Case Study

561 words - 3 pages considered the business opportunities in china without analyzing the analyzing the ethical and legal effects. They should have considered their social responsibilities. They are in business to make profit but it should not be in the expense of others. They should have acted ethically and analyzed their mission more before going china. 3. Assess Dr. Schmidt’s statement “We actually did an evil scale and decided that not to serve at all was

Googling Ways Essay

1338 words - 6 pages relation to ethics is “Don’t Be Evil” (“Google investor: code”, 2012, paragraph 1). These words are typically used to show how they serve their users. Being a company generally known as a “search engine,” it is not easy for one to know much about the business that is being built. Google’s Code of Conduct is very elaborate, and covers many points, such as how they serve the users, respecting each other, avoiding conflicts of interest, preserving