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Google Case Study

1036 words - 5 pages

The phrase “Google it” has become an everyday part of our vocabulary when it comes to looking up any and all information. What google has created is much more than a simple search engine. They’ve created a brand that has changed marketing in general. Google ADwords is an online advertising service. What google has done is created a level playing field for all advertisers, from small start-up companies to large fortune 500 companies.

Adwords is Google’s main source of revenue. In 2012 Googles advertising revenue was about $43.7 billion. I think the personally the pricing aspect of Google’s marketing has been key to making it very successful. For example, you have thousands of people that ...view middle of the document...

The way remarketing works is a visitor goes to a website. Once to user visits the website it’s assumed they have an interest or curiosity in that brand/idea/product. Once the user leaves the site their ad is then place on another website the user visits. The user may notice the familiar ad and redirect their interest back to the original site. Again either way you look at it, advertiser are only paying when/if a consumer show’s interests by clicking or viewing the advertised product and it’s already assumed that this consumer has an interest in the product.
Google as a product is available to anyone with internet access, whether it’s your computer, laptop, phone, or tablet. The ease of accessibility to information at your fingertips makes the product different than any other. The service is so individual it can give you responses as specific as your exact location. Most mobile devices now have the ability to pinpoint your location. So let’s say you googled Kids clothing store. Google not only brings up huge chains, it also narrows down your search to possibly some mom and pop locations closest to your vicinity. This targets a local market that’s more likely to shop at that retailer.
There are other products out there though like Google, but there are some key differences between Google and its competition. Some of Googles competitors are BING, Yahoo, and MSN, just to name a few. Google may appeal more to advertiser as they have not only a post pay but also a pre pay option. Whereas BING only has a post pay option. BING would appear to outweigh Google in the bidding department being that they have cheaper bids with lesser competition. This may appeal to advertisers with a small budget looking to reach customers on a smaller scale. However Google definitely has a much greater reach (Unlike BING they advertise to EUROPE as well) Accordingly Google bids are much more expensive. This option may be more fitting for advertiser who are looking to market on a much larger scale. Certain things are also exclusive to Google such as...

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