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Google Case Study

2752 words - 12 pages

Google one of the five most popular websites in the world. Google is a web search engine that lets you find other sites on the web based on what you type on the keyboard. Google also provides specialized searches through blogs, catalogues, videos, news items not forgetting cloud computing and also online advertising technologies. For your information, most of its profits are derived from AdWords which offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
In a nutshell, this extraordinary company is an American multinational ...view middle of the document...

Personal computer products comprises of applications for web browsing, organizing and photo editing, and not forgetting instant messaging too! The company leads the development of Android mobile operating systems (OS) and the browser-only (Chrome).Google also caters for laptops known as aChromebook.
The corporation has been estimated to run more than one million servers in data centres around the worldand to process over one billion search requests and about 24 petabytes of user-generated data each day.  In December 2012 , Alexa, one of the world’s famous web information company provider , listed as the most visited website in the world. Numerous Google sites in other languages figure in the top one hundred, as do several other Google-owned sites such asYoutube and Blogger. Its market dominance has led to criticism over issues including copyright, censorship and privacy.

Question for Discussion
1. Based on information in this chapter, identify major similarities and differences between the new-product development process at Google versus that found at most other companies.
One of the similarities between Google and its competitors is both companies targeting markets which have existed for some time such as online browser search and mobile phone application market. Secondly, both business entities have successfully produce innovative products which are new in the market. For example, Google has unleashed Gmail and Google Chrome while competitors such as Microsoft has produced Internet Explorer 10 and Skype. Going on to distinct differences, Google has the capability to implement major new services in a short duration of time compared to its competitors . Google successfully released its final version of iGoogle in less than a year. Finally, Google’s new-product development plan is relatively short in comparison with the other companies in the particular market. This is because Google would rather let their prospective projects fail quickly than seeing a meticulously planned, long, drawn-out product fail.

2. Is Google’s product-development process customer centered? Team based? Systematic?
I believe Google’s product development process is systematic because they install an innovation management system to collect, review, evaluate and manage new-product ideas. Google employees are encouraged to spent 20 per centof their time to develop ‘cool and wacky’ product ideas. And all new ideas are quickly tested in beta form. One part of the innovation management system is Google Lab, a site where users can try out experimental Google application. Moreover, Google’s new-product development process is more holistic and systematic. Every new idea or prototype will be tried out as a beta version as soon as possible so that they can learn what the market wants, thus making a positivespark for greater innovation. If they are in doubt, they will do something and they will always pick the fastest path. They would rather see...

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