This website uses cookies to ensure you have the best experience. Learn more

Google Case Study

4788 words - 20 pages

Case Study: Is Google Too Powerful?

Google Inc. is a multinational public corporation which industrialised in offering Internet search services and computer software. The company was founded by Sergey M. Brin and Lawrence E. Page in September 4, 1988 in Menlo Park, California. Google served worldwide with its services and products and was headquartered in California, United States. Google's rapid growth since its incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core search engine. The company offers online productivity software, such as its Gmail-mail software, and social networking tools, including Orkut and, most ...view middle of the document...

Besides that, Google was also sued by a group of publishers in the year 2005 over copyright issues as well. This is because Google did not ask permission from the publishers including The McGraw-Hill Companies before launching the library project and claimed that copying books to provide few texts in searches was fair enough under copyright law (Hof, 2007).

The third problem faced is that Google often neglect or give vague responses to click-fraud problem happened in Google’s ad whether it happened in AdSense or AdWords. Click fraud refers to fake clicks on Google ad to make money. Some of them think that Google are not responding to this problem (Hof, 2007).Based on Thys, “They all had the same story we had: They’d submitted data to Google about possible click fraud and hadn’t gotten any kind of satisfactory response” (Thys, 2006).Google has also been sued by Seattle locksmith for suspected click-fraud. The lawsuit alleges to offer refund for suspected click-fraud in Google’s AdWords agreement (Davis, 2010). Google's risked $6 billion for advertising business a year because the management cannot be sure that anyone is looking at its ads or committing a click-fraud action (Schneier, 2006). Although Google has repeatedly upgrades and improves its fraud-detection tools, but the people are still able to violate it and the fraud is committed again so this is a big challenge for Google (Schneier, 2006).

Even though Google is a very popular and a good search engine which can run searches in Chinese language among users in China but Google are blocked by China (BBCNews, 2002). China populations are high and are a profitable market in China, so, it is a big challenge when it is blocked by China. Google is blocked because the government in China maintains tight control over the Internet contents. Google has posted something sensitive such as censored pictures on the “Google” word on the main page (Thompson, 2009). Besides, Google also allow pornography links and websites to appear in the search results which lead to China blockage (Liedtke, 2010). In the other hand, in Russia, Google has run into entirely different setbacks as a popular search engine. Google was blocked by Russia’s FAS anti-trust authority from gaining into the country’s online advertising business (Andrews, 2008). Google will not be its default search engine but the domestic search engine, Yandex in its Russian models as announced by Mozilla, the popular browser for Firefox (Thompson, 2009).

Besides, Germany's Federal Cartel Office has informed Google about complaints on their search engines. The publishers’ complaint about the unfairness in Google search results and gain profit from journals that are expensive to be produced. Thus, Google will be facing investigation on the case (Anon, 2010). Another challenge faced by Google will be upholding the search engine in order to maintain the highest visits of consumers in the market against competitors such as Microsoft and...

Other Papers Like Google Case Study

Google Case Study

636 words - 3 pages . By staying out of the auction, Google has shown that wireless is not the way to go. TCO A applies to this case in that Google has struggled to apply this core competency to offline media, i.e. magazines, newspapers, and now TV. These types of media lack both the scaling of activity and the natural feedback loop that enables Google to create efficiencies by harnessing these market dynamics. TCO C also applies to this case as Google “levels the

Google Case Study

2752 words - 12 pages Introduction Google one of the five most popular websites in the world. Google is a web search engine that lets you find other sites on the web based on what you type on the keyboard. Google also provides specialized searches through blogs, catalogues, videos, news items not forgetting cloud computing and also online advertising technologies. For your information, most of its profits are derived from AdWords which offers pay-per-click

Google Case Study

1036 words - 5 pages The phrase “Google it” has become an everyday part of our vocabulary when it comes to looking up any and all information. What google has created is much more than a simple search engine. They’ve created a brand that has changed marketing in general. Google ADwords is an online advertising service. What google has done is created a level playing field for all advertisers, from small start-up companies to large fortune 500 companies. Adwords

A Google Case Study

3508 words - 15 pages internal affair related to an organization. The competition and power an organization has or can have in an industry. Porters’ five forces are heavily used when someone wants to buy a company and needs to understand the market in which the company operates. Supplier Power In this case, Google has an advantage as it operates regionally and has more than one supplier, if the relationship with one deteriorates the other can take its place. In addition

Google Case Study - 1025 words

1025 words - 5 pages , developed a four-level evaluation model. This model, from most superficial to most comprehensive, consists of reaction, learning, behavior, and results (Kreitner & Kinicki 2013). In the case of Google, Laszlo Bock should implement both team building exercises as well as using evaluation methods to ensure team building continues to grow. References: Brennan, M., & Braswell, P. (2005). Developing and Leading

Google Case Study - 973 words

973 words - 4 pages 1. Using Table 11–1 as a guide, what needs to be done to turn Google’s HR group into a true team? In order for Google’s HR group to be a true team, it needs all members of the group to work together. The group “develops its own purpose or mission. Problem solving becomes a way of life not a part time activity.” A team is more effective when they work together as a whole rather than individually. Members need to realize that everything becomes a

Case Study Chapter 7 – Apple, Google And Microsoft Battle For Your Internet Experience

510 words - 3 pages CASE STUDY CHAPTER 7 – APPLE, GOOGLE AND MICROSOFT BATTLE for your Internet Experience 1. Google’s biggest advantage is the Internet search holding close to 80% of the entire market. Their business model doesn’t depend on the actual products, but rather the service they offer and the profits are mostly generated through advertising. Apple is the leader in mobile software applications. Apple App Store offers 1.2 million (July 2014

Case Study 6 Apple, Google, and Microsoft Battle for Your Internet Experience

803 words - 4 pages 1. Compare the business models and areas of strength of Apple, Google, and Microsoft. Apple: its business model that focuses on centralized control of all its hardware and software. Apple tightly controlled its smartphones and tablets. It means that only apps from its App Store will loaded for its devices, and will function only with Apple platform. Also, Apple is trying to increase its user base; some apps are free, and it allows bring

Google Hr

1152 words - 5 pages too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we’re just not taking enough risk.’” 5. Supporting inspiration with data - making extensive, aggressive use of data and testing to support ideas according to a Harvard case study people aren't allowed to say 'I think' but instead must say 'The data suggest...' 6. Google's use of algorithms in recruitment First, you survey

Google Cars

5502 words - 23 pages invent Google cars that are steer less and controlled without the presence of an individual in the vehicle (MARKOFF, 2010). The development comes from an era when the automated cars have a designated driver who was tasked in intervening in case the Google vehicle has some technicalities. The success of the project however has been faced with some difficulties that come with the vehicles. Such difficulties have led to constant public outcry of the

Google in China

765 words - 4 pages Case Study: “Google in China” University of Phoenix-MGT/448 November 28, 2011 Case Study: “Google in China” This case study will review and address Google’s entry into China. The following topics will be addressed: legal, cultural, and ethical challenges experienced by Google. This case study will also examine the role of China’s government in Google’s decision to operate globally in China as well as the strategic and operational

Related Essays

Google Case Study 5687 Words

5687 words - 23 pages CASE STUDY: GOOGLE Google is a very successful information technology/web search company with more than 21,000 employees working in 77 offices located in 43 countries. It was founded in 1998 by Larry Page and Sergey Brin. According to the Google website, Google has grown by leaps and bounds since then. From offering search in a single language the company now offer dozens of products and services— including various forms of advertising and

Case Study Google In China

666 words - 3 pages "Google in China" Case Study PAGE \* MERGEFORMAT 1 University of PhoenixGoogle in China Case StudyFor this week's paper I chose the "Google in China" case to study because Asia will soon become the largest area in the world with the highest internet population. China is currently experiencing a rapid economic growth and for people in business, internet and technology, China represents an opportunity to invest without precedents. In this paper

Global Business Strategies Case Study Of Google Into China

848 words - 4 pages Case Study of Google in China Case Study of Google in China The SEO Consultants (2010) website highlights Google as the number one leading internet search engine within the United States today. In earlier years, the managers’ of Google recognized to remain competitive they needed to enter into the international territory of China. Shortly after launching the search engine in China from the home base of the U.S., the Chinese

Google Case Study 695 Words

695 words - 3 pages 1. Using table 11-1 as a guide, what needs to be done to turn Google’s HR group into a true team? Successful teams take on a life of their own. It is important for managers to have realistic expectations when it comes to teams. Additionally managers need to be proactive in helping to make teams effective. In order for the HR group at Google to become a true team the members of the group have to work together in cohesion. Members of the group