Globalization At Ge Case Analysis

913 words - 4 pages

Globalization at General Electric Case
Directions: Develop a detailed corporate profile and address the questions in the case.

General Electric, the company that Thomas Edison founded, and now the largest industrial conglomerate, in America produces a wide array of goods and services, from medical equipment, power generators, jet engines, and home appliances, to financial services and even television broadcasting (GE owns NBC, one of America’s big three network broadcasters). This giant company with revenues close to $180 billion is no stranger to international business. GE has been operating and selling overseas for decades. During the tenure of the legendary CEO Jack Welch, GE’s main ...view middle of the document...

This expansion is increasingly being powered by the dynamic economies of Asia, particularly India and China. GE now sells more wide-bodies jet engines to India than in the United States, and GE is a major beneficiary of the huge infrastructure investments now taking place in China as that country invests rapidly in airports, railways, and power stations. By 2012, analysts estimate that GE will be generating 55 to 60 percent of its business internationally.
To reflect the shifting center of gravity, Immelt has made some major changes in the way GE is organized and operates. Until recently, all of GE’s major businesses had offices in the United States and were tightly controlled from the center. Then in 2004, GE moved the head office of its health care business from the United States to London, the home of Amersham, a company GE had just bought. Next, GE relocated the headquarters for the unit that sells equipment and oil and gas companies to Florence, Italy. In 2008, the company moved the headquarters for GE Money to London. Moreover, it gave country managers more power. Why is GE doing this? The company believes that to succeed internationally, it must be close to its customers. Moving GE Money to London, for example, was prompted by a desire to be closer to customers in Europe and Asia. Executives at GE Health Care like London because it allows easier flights to anywhere in the world.
GE has also shifted research to overseas. Since 2004, it has R&D centers in Munich Germany; Shanghai, China; and Bangalore, India. The belief is that by locating in those economies where it is growing rapidly, GE can better design equipment that is best suited to local needs. For example, GE Health Care makes MRI scanners that cost $1.5 million each, but its Chinese research center is designing MRI...

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