This website uses cookies to ensure you have the best experience. Learn more

Gillette Sensor Essay

793 words - 4 pages

Se evalúa realizar un lanzamiento publicitario agresivo, de carácter global y al mismo tiempo construir 2 nuevas fábricas, una en Boston y otra en Berlín. El éxito o fracaso de Sensor tendrá un impacto significativo en el futuro de la organización.

Análisis de Situación: Los factores claves a considerar en la recomendación e implementación final son:

El desarrollo del sistema de afeitar Sensor:
• Sensor no es cualquier sistema de afeitado. Tiene detrás 10 años de Investigación y Desarrollo que han significado más de 75 millones de dólares y 50 millones en equipos productivos. Es un proyecto coherente con la política de Gillette acerca de la innovación, considerada fundamental para ...view middle of the document...

• La compañía está con un alto nivel de deuda a largo plazo producto de la recompra de acciones, lo que un fracaso de Sensor complicaría aún más las finanzas corporativas.

Alternativa/s: Las principales alternativas que se podría considerar son las siguientes:
1) Lanzamiento agresivo escalonado empezando por EEUU. Luego de analizar los resultados, continuar por Europa y ajustar la campaña de marketing si es necesario. Esto permite reducir los costos de lanzamientos en el caso que Sensor no tenga éxito. Una desventaja es que le daría más tiempo a la competencia para que desarrolle una imitación.

2) Lanzamiento poco agresivo y escalonado empezando por algunos mercados ajustando la campaña de marketing a medida que se van viendo los resultados. Con esta opción se reducirían drásticamente los costos de lanzamientos, pero se arriesga a que los consumidores no lleguen a comprar el producto por no conocerlo.

3) Lanzamiento global poco agresivo: esto es realizar un lanzamiento global pero sin incurrir en demasiados gastos en publicidad. Esta alternativa reduciría los costos del lanzamiento, pero arriesga a no inducir al consumidor a probar el nuevo producto.

4) Lanzamiento global agresivo: Esta alternativa implica un alto costo en publicidad e induciría a los consumidores a probar el producto. Dado su alto costo representa riesgo para las finanzas corporativas en el caso que Sensor fracase, en el contexto de deuda que vive la compañía.

Recomendación: Realizar el...

Other Papers Like Gillette Sensor

Freedom And Responsibility Essay

2141 words - 9 pages Built within the Constitution of the United States are specifically defined freedoms that are guaranteed to all citizens. Conversely, with every constitutional freedom there comes a corresponding responsibility. On September 25, 1789, the state legislature’s twelve proposed amendments were transmitted by congress, the first two dealing with congressional representation and congressional pay. The following numbers three through twelve were

Hate Crime Laws Essay

2348 words - 10 pages On June 7, 1998, 49-year-old James Byrd Jr. of Texas accepted a ride from three white men, who then beat him severely, urinated on him, chained him by his ankles to the back of their pick-up truck, dragged him for three miles into the countryside, and dumped his corpse in front of an African-American cemetery (Graczyk). A little over a year later, a jury sentenced ring leader John King to death by lethal injection (“Man Executed for Dragging

Rational Emotional Behavior Therapy Case Study Conceptualization And Treatment Plan

2140 words - 9 pages Rational Emotional Behavior Therapy Case Study of Sarah: A Conceptualization and Treatment Plan Rational emotive behavior therapy, REBT, was developed by Albert Ellis and holds the central belief that the events in our lives do not cause our disturbances but that they are instead caused by our view of the events (Murdock, 2009). Murdock (2009) states that “people are seen as responsible for their behavior” (p. 279) but, because they are

Holidays In Albania

1636 words - 7 pages Have you ever thought about having exciting and incredibly cheap vacations? Albania might be the right choice. According to My Travel Guide, Albania is ranked the fourth among ten places worth visiting in Eastern Europe (“Top 10 Eastern European Destinations”). One can encounter three kinds of vacations in this Mediterranean country: winter, summer, and cultural. The ideal places to spend your winter vacations are the Albanian Alps. They are

A Heart Of Darkness

1748 words - 7 pages In this short story, there are frequent significant subject and ideas that make the story, "A Heart of Darkness," by Joseph Conrad, and haunting novel. The main theme is absolute white power over the natives. The theme validates the corruption, and the dependence caused by the white people as they took over the Congo. White men were giving all the power; they had no self-control, and in the end they did not use wisely. The white men became

The Aspects Of Vulnerability Among The Exploited In Medical Research

2287 words - 10 pages Essentially, everyone is in some state of vulnerability. However, some of us are more susceptible to harm due to our vulnerabilities. The susceptible are the individuals with the greatest risk. These individuals risk the loss of their autonomy, and maybe even their lives. Vulnerable populations can be found in every subset of society. However, as previously mentioned, there are some vulnerable populations that are at an even greater risk than

The Hitchhiker’S Guide To The Galaxy

1171 words - 5 pages The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the

The Ford Motor Company Wage Increase Of 1914 And The Theory Of Incentives And Efficiency Wages

1252 words - 6 pages ‘It’s not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages’ (Henry Ford, cited in Johnson and Weinstein 2004, p. 2). When the Ford Motor Company announced that it would more than double the wages of its workers in January 1914 to a ‘five-dollar day’ minimum, was this a contradiction to Henry Ford’s statement? If customers are actually the ultimate payers of wages, then more than

Historical Analysis Of The Economical Breakthroughs Of The Industrial Revolution

1396 words - 6 pages A Historical Analysis of the Economical Breakthroughs of the Industrial Revolution During the Industrial Revolution, many elements of society experienced huge breakthroughs that would change the way they functioned forever. Economics were definitely one of them. With many new inventions and many factories appearing, many, many, more resources were being created than ever before. Also, all of the revenue from these resources was being given to

Leadership Portrayed in Monologue from Shakespeare’s Henry V

1214 words - 5 pages Leadership is defined as a socially constructed process and which also affect organizational future outcomes. Leader is someone at high position who have overall duty for an organization, she or he decide what to do and the way how to achieve it. (Carter and Greer, 2013)The role of leader is extremely important for an organization, leader use their own power to influence the followers though many different ways such as motivation in order to

Cuba Civil Rights

1906 words - 8 pages Picture a country that has limits on how much you can make random government imprisonments and more what do you do. That is the situation for the eleven million seventy-five thousand two hundred forty-four people of Cuba since the takeover of Fidel Castro. The US is opposed to Castro taking control of Cuba. Castro managed to ease the United States nerves when he said that Cuba was against all forms of communism. According to Lana Wylie the Union

Related Essays

Has Gillette Been A Victim Essay

508 words - 3 pages their 19-cent disposable stick pens. Gillette fought back by introducing their new Write Brothers line of disposable pens Gillette’s next CEO, Colman Mockler, strategized to cut costs and invest more money into advertising and product development Experienced some of their greatest successes from their product additions which included the Atra razor, the Good News! disposable razor and the Daisy razor for women. By 1990, Gillette became a victim of their own success when they launched the Sensor razor In 1998, the Mach3 was introduced 2003 was faced with a new, more threatening competitor: Schick Schick introduced the Quatro Gillette retaliates- the Fusion

Duracell Asqusition Essay

2174 words - 9 pages success of its technologically superior products, including the Sensor family of shaving systems and more recently Mach3 system. The original Sensor was introduced in early 1990 and is now sold in over 80 markets worldwide. It remains the best seller in the Unites States and most other major markets. Gillette followed the Sensor with launch of the Senor Excel in 1993. Gillette leveraged both the Sensor and Sensor Excel brand names by

Gillete Indonesia Essay

547 words - 3 pages million sold) Share of disposables projected to increase to 20% in 1996. Revenue expected to $27.6million in 1996, with a gross margin of 46%. Gillette also expects the revenue from the Sensor system to double. Other product to grow at a smaller margin. Price Gillette’s products are relatively expensive (4 times that of competitions) Place: Distribution is most complex challenge. * Geographical spread across 15K islands

Gillette Case Study

1600 words - 7 pages First mover: advantages and risks The Gillette Company has a long history of being 'the first to market...' in its own areas of operation. Its achievements include producing the first successful: • safety razor 1901 • twin bladed razor 1972 • twin bladed disposable razor 1976 • pivoting head razor 1979 • pivoting head disposable razor 1980 • razor designed specifically for women - Sensor 1992 • triple blade razor - Mach 3 1998 • battery