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Gggnnnnnnnnnnnnn Essay

4749 words - 19 pages

Introduction:
-In business, business owners need to know are the marketing knowledge, understanding of the consumer and how to persuade consumers to use your product. to achieve high performance in business, we need to understand and know what is the marketing environment, it includes the environment macro and micro environment. In addition, consumer behavior is an extremely important factor in sales for each company, the choice of the customer will determine your company's products. to occupy high positions in the number who consume the products of the company, we should learn more about the goals and business strategy in order to gain the advantage, as well as to capture the market and ...view middle of the document...

+Suppliers are a very important part in raising the value of the product to the customer. They give the company the necessary ingredients to create products. so that the issues related to suppliers such as: raw material prices, the time limit for delivery of raw materials, shortage of raw materials will affect the quality of the business functioning. Providers should limit product price increases, this can cause the company to lose the long-term relationship.
For should the provider's task is to ensure a sufficient supply of raw material for the production of beer, so the plants will work well, not stagnation, then marketed products will achieve the quality as good as vendors had expected.
+Marketing intermediaries is the individual or the organization contributions played a role in the delivery of products and services to consumers.
The company distributes Heineken beer to small retail outlets in the country, aims to help potential engine business clients and sales. About shipping intermediaries will help businesses backup and transport of products to consumers, as well as the research, product advertising, the media and people who advise on questions of consumers about the quality or price of Heineken beer. the banks, credit organizations and investors played a role helping the company make sure the financial risks in the business process.
+ The competition is the factor most negative impact to marketing activities and business activities of the company. The competition is always looking for ways to capture customers and want customers to consume their products.
Hence the obligatory beer company Heineken is always improving its products and services to maintain customer relationships, as well as satisfaction and satisfaction of the customer with the product. and affirmed brand of Heineken for the big beer brands such as: tiger, Sapporo or laree on the market.
+Publics: Enterprises not only need to understand the competition with the company but also to meet the demands of your target market, is handling a range of issues of public interest related to the public. any group of people really relevant or potentially to your company or products that impact the ability of an organization in the production of things to pay attention.
Businesses need to prepare marketing plans with the public as well as for customers who are using the company's products. Financial institutions, banks, investment houses and insurance companies will affect the ability to pay as well as the loan of the business, for the media, the company must create confidence, especially the press, tv, radio.
+Customer: for businesses, the customer is the core element of the micro-environment. all marketing activities are client-centred, are goals that each company towards. Brewers heineken always put the customer first, because the customer is deciding factor brand, quality as well as quantity consumed products on the market, the consumption of the products of the...

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