General Environment Analysis

598 words - 3 pages

The general environment is the dimensions in the broader society that influence an industry and the firms within it. It is a business measurement tool for understanding market growth and decline. The Munchy’s general environment is grouped into four segments which is political, economic, social and technology.

Political

Munchy’s have always recognized the important of manufacturing for Halal product since the government of Malaysia was focusing on turning the nation into an international Halal Hub. That is a reason why Munchy’s have a dedicated committee that deals with all Halal things. The committee is made up of representatives from each key section that contributes to the making of the products. Munchy’s is setting its sights on a greater share of the regional pie while the tariff and trade barriers are trimmed with the formation of the ASEAN Free ...view middle of the document...

It still, Muchy’s export growth has been broad-based and their exports have been grown by close to 60% within this year.

Social

According to the Munchy’s products, those have been reformulating their range to feature less sugar, less salt, lower fat and high nutrient content. Munchy’s believes that it must be a balance achieved between good taste and health. The CEO of the company Mr. Tan frequently used Teamwork as the key word to describe how the company has evolved and transformed. In order to work for teamwork, the staff from all levels must believe and have

confidence with the brand of the company and be able to deliver the brand promise effectively to consumers. Munchy’s has various CSR (corporate social responsibility) programmes in place which mainly aid to orphanages and hospices for children. Munchy’s Food also aims to produce more quality products on par with international brands but reflecting a typical Malaysian identity by carrying the spirit of “Malaysia Boleh.’’

Technology

Munchy’s tried to keeping up its standing in Malaysia as the country’s most innovative and success biscuit brand, in fact Munchy’s keep looking forward at new potential products and innovations as it works towards. They have an entire R&D department that specifically focuses on new potential products and innovations to ensure the company always stay at the forefront of innovation. They believes that with the technologies and know-how today’s, they could probably walk three steps ahead compared to the old days when they could only do things step by step. Actually, Mr. Tan has been started its regional expansion plans where Munchy’s has sales and marketing teams in Singapore and Indonesia, while establishing teams in a number of other Asian countries. Munchy’s always believed in the power of branding and automation and technology will gain benefits in a business. He spent RM500, 000 on IT systems for Munchy’s in 1997 and now a day he still investing on it because he believe that computerization will makes the productivity of company more efficient.

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