Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Shanetta L. Ashwood
University of Phoenix
Gap Analysis: Global Communications
Global Communications, a once leader in the telecommunications industry, has taken a drastic turn for the worse. The stock, which once traded on Wall Street at $28 per share, has dropped more than fifty percent to $11 per share in the last three years. The company, who prided themselves on their relationship with “the people,” is now facing a situation where the union workers are attempting to put a stop to their globalization plans. Its competitors in this new highly competitive industry are edging out the ...view middle of the document...
Global Communications has created an image with the public as the company whose, “…edge is people”. In the past, GC has held a strong relationship with the Technologies Workers Union. Recently, they went through labor negotiations. In these negotiations, the union made concessions, which cut both health benefits and educational assistance benefits. These cuts did not taint their relationship with the union because during these negotiations, the union was included. The new issue with globalization has come up because the union was not included in the plans going on until they were already approved. The lack of communication between the senior management team and the Technologies Workers Union leadership was not present and therefore has caused a gap in the focus of the company.
This lack of communication between the union and the senior leadership team is beginning to create an unhappy workforce. They believe they are unable to trust the new leadership team. “With an unhappy workforce, you have nothing and you will never be great” (McShane & Glinow, 2005). To maintain the company – union relationship they have had in the past, they must figure out how to create a win-win situation, involving the union leadership team. If Global Communications senior leadership team cannot do this, they may have a problem knocking at the front door.
Stakeholder Perspectives/Ethical Dilemmas
Global Communications has several stakeholders involved and interested in the ending resolution of this company. Three stakeholders in particular are, the senior leadership team, Technologies Workers Union, and any person who owns share of stock within Global Communications. Although these stakeholders have GC’s financial interest in mind, there are different perspectives and opinions of these three groups of people.
The senior leadership team of Global Communications is interested in creating profits, cutting costs and increasing technology to stay competitive. In reaching these goals, there are major decisions that must be made. One of the cost cutting decisions involve lay-offs and possible pay reductions. This is something that completely goes against what the perspective of the Technologies Workers Union is looking for. From their perspective as stakeholders, they want to ensure the job security of their workers. Of course, they want the company to be profitably, however they are looking for a win-win situation for all parties involved. They are looking to maintain and create jobs, not continue to make concessions, pay cuts, and lose jobs. Last, you have your common stockholders. Most of them are in it for the money. They are looking at the bottom line results. They want to see their shares increase from $11 per share back to $28 per share and beyond. The stockholders want to see what new innovations Global Communications can come up with, to remain competitive and keep their investment growing. The issue is, all three...