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Gap Analysis: Global Communications

1584 words - 7 pages

Gap Analysis: Global Communications
In a world of ever increasing competition, companies are forced to look for new ways to generate value.
The following analysis of Global Communications will identify issues, opportunities and ethical dilemmas faced by the stakeholders. Additionally this analysis will compare actual performance with potential performance, presenting perspective of they are today and where the company wants to be in the telecommunication industry.

Situation Analysis
Issue and Opportunity Identification
Global Communications is facing a number of issues. First, Global Communications, like many businesses, is facing many challenges, such as capitalizing on ...view middle of the document...

Stakeholder Perspectives/Ethical Dilemmas
Conceivably to most, the one who has funded the business venture maybe considered the most important stakeholder, workers, unions and managers are without question just as important entity in the growth and stability of the company.

Workers have the most to gain and lose, their interests and concerns should take precedence over the interests and concerns of other stakeholders. Interests to workers include job security, future employability, pension, or medical benefits.

Unions may take an active role in protecting the interests of workers. Because a union often serves as a source of information and influence on members, the union is an active stakeholder. Interests to unions include the capability to assure that worker concerns are addressed and try to adequately represent the interests of the organization and its members.

Managers at any level, occupy a special place within the corporate structure. Because managers are responsible for the performance and impact of the corporation, they are consistent with the basic organizational structure with principles to contribute to the long-term survival and success of a firm. Managers have the responsibility and pressures to reduce costs, increase profits and improve company growth while meeting the needs of shareholders, employees, and customers. Occasionally these decisions seem impossible because of the conflicting rights and values of the different stakeholders involved. The 9-Step Problem-Solving Model, a tool managers can use to systematically approach a problem is crucial. According to "Problem Solving Approach: An Example-A Life-Work Scenario," using the 9-Step approach will provide "a structured and simple approach to solving challenges, realizing opportunities, and addressing ethical dilemmas and complex situations for work and for life."
End-State Vision
In an effort to make Global Communications’ recovery a reality, its essential to achieve SMART (Specific, Measurable, Attainable, Realistic, Timely) goals like including key stakeholders in strategy plans; recapture company’s philosophy “Our Edge is People”; by minimizing employee loss through implementing employee retention plan; generating stakeholder satisfaction by a measured status of strategic plan; and increasing global presence and market share by advancing technology thus improving profitability.

Gap Analysis
The goal of a gap analysis is to provide the company with insight into areas that have room for improvement. The gap analysis process involves decisive conflicts between business requirements and current capabilities.

According to the scenario, as a result of intense competition within the industry, Global Communications required technological changes within the organization through effective cost cutting measures. Stocks fail from $28 to $11 within a short period. The company’s management team presented a “two-pronged aggressive approach” to improve...

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