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Funtional Areas Essay

1041 words - 5 pages

funtional areas AF/ PA | Marketing (comercialización) | Producción | Recursos humanos | Finanzas |
Planeación | El plan estratégico de marketing se caracteriza por ser un plan a largo plazo, del cual, se parte para definir las metas a corto plazo. Por ejemplo, los gerentes de marketing elaboran un plan estratégico de marketing para tres o cinco años y luego, elaboran un plan anual de marketing para un año en concreto. | Se refiere a determinar el número de unidades que se van a producir en un período de tiempo, con el objetivo de prever, en forma global, cuáles son las necesidades de mano de obra, materia prima, maquinaria y equipo, que se requieren para el cumplimiento del plan. | La ...view middle of the document...

  | Las áreas de actividad están en relación directa con las funciones básicas que realiza la empresa con el fin de lograr sus objetivos, dichas áreas comprenden actividades, funciones y labores entre las cuales una de las más importantes es la producción ya que es el proceso de transformación social de la naturaleza, mediante el trabajo y el capital | Los objetivos básicos de recursos humanos son: • Optimizar el factor humano de la empresa. 
• Asegurar en el tiempo la plantilla necesaria, cualitativa y cuantitativamente. 
• Desarrollar, formar y promocionar al personal actual, de acuerdo con las necesidades futuras de la empresa. 
• Motivar al factor humano de la empresa. 
• Mejorar el clima laboral. 
• Contribuir a maximizar el beneficio de la empresa. | La planeación financiera de una empresa se nutre del análisis económico-financiero en el cual se realizan proyecciones de las diversas decisiones de inversión y financiamiento y se analizan los efectos de las diversas alternativas, donde los resultados financieros alcanzados serán el producto de las decisiones que se vayan a tomar. La idea es determinar dónde ha estado la empresa, dónde se halla ahora y hacia dónde va; si las cosas resultan desfavorables, debe tener la empresa un plan de apoyo de modo que no se encuentre desprotegida sin alternativas financieras. |
Dirección | Se especifican los grupos de personas u organizaciones a los que la empresa dirigirá su programa de marketing. Luego, se incluye un pronóstico de la demanda (es decir, las ventas) para los mercados meta que parezcan más promisorios para decidir que segmento vale la pena o si se deben considerar segmentos alternativos | Para la toma de las decisiones todo sistema decisorio se nutre de información. Por lo tanto losrequisitos que debe cumplir la misma, en términos generales, son:Si la información no alimenta a un Centro Decisorio, no merece existir.A cada nivel debe llegar información correspondiente a su ámbito de control.La información debe ser piramidal, o sea condensada con criterio.La información debe ser oportuna y debe priorizarse la calidad de la misma por sobre laCantidad. | El desarrollo de los recursos humanos es un esfuerzo planeado y continuo de la dirección para lograr mejores niveles de competencia de los empleados y el desempeño...

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