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Fruit Juice Making Essay

1382 words - 6 pages



This plan is written as a guide for starting and managing this new business. More research should be conducted to suit your particular geography.
Any names used are imaginary and are only meant for example purposes, any infringement is unintended.
Financials represented are for example purposes and should be edited to suit your budget.
1. Executive Summary 4
1.1. Objectives 4
1.2. Mission 4
2. Company Summary 4
2.1. Company Ownership 5
2.2. Start-up Summary 5
3. Products 6
4. Market Analysis Summary 7
4.1. Market Segmentation 7
5. Strategy and Implementation Summary 7
5.1. Marketing Strategy 8
5.2. Sales Strategy 8
...view middle of the document...


Fresh Juice's mission will be as follows:

• Quality: our fruit juices will be the highest quality, most nutritious food products in the market because we will accept nothing less.
• Innovative: our products have always been in the forefront of the health and nutrition wave. Innovative products, state of the art manufacturing, quality assurance and industry expertise will be the bases for our past and future successes.
• Integrity: our customers depend on the quality of our juice products. Our commitment to the highest standard will be the foundation of our customer's trust in Fresh Juice Ltd. Delivering freshly made juice to consumers depends on extensive cooperation and mutual reliance between supplier and retailer. We will stand behind our product, our service and our word.

2. Company Summary

Fresh Juice Ltd will build a reputation on offering the most delicious, nutritious, 100% natural juices with no artificial flavors, colors or preservatives. Our vendors will be extra clean and be presentable in terms of a neat image.

1. Company Ownership

Fresh Juice Ltd's ownership can be decided on by investors.

2. Start-up Summary

Include own figures
|Start-up |
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|Requirements |  |
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|Start-up Expenses |  |
|Legal | |
|Stationery etc. | |
|Brochures | |
|Consultants | |
|Insurance | |
|Rent | |
|Research and Development | ...

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