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Frozen Food Market Research Report In India

720 words - 3 pages

Bharat Book Bureau provides the report; on “Frozen Food Market Research Report in India”. This Report started using frozen food to serve their orders quickly and efficiently without any hassles.

Bharatbook announces a report on “Frozen Food Market Research Report in India”. This report,the frozen food industry in India was limited to only basic frozen vegetables and French fries.

Consumers in developed countries identify frozen food products as useful home meal solutions. They appreciate the ease and quickness of preparation which is considered to be the main USP of any frozen product available in the market. In India, domestic per-capita consumption of frozen food is close to ...view middle of the document...

However, with growing importance of frozen food in the commercial and retail sector, domestic market has also turned to be lucrative. Today, the Quick Service Restaurants, fast food chains, hotels, and cafes from not only metros, but even from tier-II and tier-III cities are gearing up to offer their customers the finest in food along with the ambience. Hence, they have started using frozen food to serve their orders quickly and efficiently without any hassles.

Retail sector is also growing with a strong compounded annual growth rate from the last five years. Despite the challenges being faced by the cold chain industry, the frozen food market is expected to grow due to consumer demand and many new players and brands entering into the industry. These new players will bring into new varieties of product to fulfill the consumer demand. The market is largely dominated by select national brands and some regional players. Al Kabeer, McCain Foods, Mother Dairy, Venky's, Innovative Foods, Godrej Tyson Foods etc. are some of the major players operating in the industry. Frozen foods have also witnessed rapid growth with the evolution and growth in modern retail. Today, modern trade/retail is a more favored shopping destination as consumers find greater variety, quality and convenient pack sizes here....

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