Fritidsresor Under Pressure
Savannah M. Russell
On December 26, 2004, Southeast Asia suffered from a tsunami that took a major toll on the management team of a Swedish tour company. This unforeseen devastation affected the lives and safety of thousands of the company’s customers as well as employees in Thailand. With all the hesitation and vagueness the management team dealt with, within those first 10 hours it became very clear that the team would have to make extremely demanding decisions. These conclusions would coordinate the responses to the media as well as concerned customers. As administration faces struggles of their own within the company ...view middle of the document...
Without this valuable information at hand the future of the company could be in great danger. The leadership team will have to come up with several different replacement and/or refundable options for the tourists that have already booked their flight.
While dealing with new administration and trying to come up with backup planning for the tourists who have already booked their flights, Fritidsresor also needs to make a decision about evacuation plans. If the company decides to evacuate all the people over in Thailand they will be flying home 5,000 people. The team has no clue how bad this disaster is so creating unnecessary attention with the media could in turn hurt the company.
Analyzing Case Data
When a natural disaster hits like a tsunami there is ultimately nothing you can do to prevent them from happening. Almost everyone is affected when nature disasters arise. In this case not only were the people of Khao Lak wounded from this but also the Fritidsresor Company and their customers as well. With the company being very unsure of Thailand’s current state, the company must consider coming up with counteractive procedures to avoid any additional damage that they could have controlled. Thailand is one of the most profitable locations for their company, so a nature disaster such as a tsunami could impact the company’s future revenues.
Johan Lundgren, the CEO of Fritidsresor, does a good job with allocating responsibilities and making sure everyone stays concentrated on the issues at hand. Lundgren could take action and assist Lottie Knutson, the company’s Communications Director, in coming up with the best way to handle the media. He also needs to make an executive decision and tell Christian Clemens, the company’s MD of Swedish Market, whether of not the flights should be canceled. Lundgren cold also help Clemens begin working on an evacuation plan for the people over in Thailand.
Evaluation of Alternatives
The CEO of Fritidsresor, Johan Lundgren, does an outstanding job picking out the important tasks when dealing with a nature disaster. Being the leader of the company, Lundgren, has to make decisions about what the company should or should not do. If Lundgren decides to continue to fly the planes without any cancelations from the company then Fritidsresor does not risk the chance of losing any...