This website uses cookies to ensure you have the best experience. Learn more

Fresh Connections Essay

2646 words - 11 pages


Executive Summary 2

Analysis 2

Short Term Issues 4

Porter’s Value Chain/Operations Strategy 5

Long-term Strategic Direction 7

Limitations 7

Conclusion 7

Appendix 8

Fresh Connections is a fresh food manufacturer that provides meal solutions products to retailers, restaurants and co-pack companies. After a successful stint of one year, Fresh Connections is suffering from variety of short term, operational and strategic issues. In the immediate future, cash liquidity of the company is a problem and it is recommended that take the deal with the co-op client to alleviate their financial situation. Moreover, they are in the ...view middle of the document...

Quality plays an important role in this industry too. People who appreciate a product will provide a repeat business.

- Competition from Localised Industry - Many localised industry catering to different culture also creates huge competition. Each of them provides products with their own quality. They also do not provide the same kind of products. The industry is filled with firms that provide just soups, sauces or salads, or the firms that provide only entrees or side dishes or firms that are involved in the production of main dish or just desserts. These firms can have the same buyers but their product is different. . So, the industry has a large number of firms that increases rivalry because more firms are competing for the same customers.

- Geographical Rivalry: The geographic scope of competitive rivalry is mainly because of the difficulties and high cost of transporting fresh products. Manufacturers have to sell food as soon as possible because of the highly perishable nature of the products. So buyers prefer to source their products from regional firms rather than from the far away located firms.

2. Bargaining Power of Buyers: In this case buyers or the customers of fresh connections have a higher bargaining power. The two prominent buyers of fresh connections are:

- Retailers: Retailers are an important buyer of fresh products. Also they operate on very thin margins. If they get a better price from some other player in fresh food industry, they can easily switch to another competitive product in the industry.

- Restaurants: Another major buyer of fresh food industry is restaurants. For them quality of the products plays an important role. So if they are not satisfied with the quality of products being delivered to them, they can also switch to other players in the industry. Also to capture a new restaurant business, fresh connections would have to invest again in the development cost of new recipes.

- Knowledge-based Recipe Database
- Diverse, High Quality, Customizable Products
- Flexible, agile & responsive to customer needs
- Compliance USDA Regulations
- Understand the needs of Client’s Clients Weaknesses
- Lack of Financial Resources
- Bottlenecked Capacity While Costly to Expand
- No Clear Long-Term Strategy
- Highly Dependent on Retail Type Clients (Clients also loosely contracted)
- Limited Distribution Capability
- Operational Issues
- Obsolete Information System
- Food Service Channel Projected to Grow
- Restaurant Segment Offer Great Profit Margin (Highest Projected Growth Segment) - Fresh Connections can potentially leverages their resources, capabilities and core competencies to effectively serve the needs to the commercial food service (restaurants) segment - Financial, capacity, distribution, operational, technological and growth constraints can potentially hinder Fresh Connection’s future viability as a...

Other Papers Like Fresh Connections

Critical Thinking Essay

519 words - 3 pages I often think of critical thinking as when someone is thinking very clear with complex ideas. They think about what to do and what to believe. Critical thinking involves you analyzing concepts deeply as on the other hand just regular thinking doesn’t cause you to think much. It is more to critical thinking than just using common sense. I think someone with critical thinking skills are able to understand connections between ideas. Critical

Singapore To China Essay

552 words - 3 pages , Philadelphia, and Sydney. They also have many connections that they have built moving from place to place. Lisa, however, for a good portion of their marriage was just a what in America is called “stay-at-home” mom knew that she could not be that way her whole life. She went and got her education and thus started to provide for her family as well. Reflecting on her dual-career trailing spouse journey, she made the correct choices because she first

Mr True Turner

524 words - 3 pages of the city. Favelas are precariously built shacks constructed from a variety of materials, ranging from wood and corrugated cardboards to bricks. They have about one or two rooms but lack basic amenities like fresh water, electricity and toilets. Many favelas are very cramped and claustrophobic ! Infact they are extremely crowded with high population density which can reach a staggering figure of 150000 people/ square kilometer

The Influences of English on Chinese

649 words - 3 pages the influences of English on Chinese from 2 aspects: lexical and syntactic influence and then I will discuss the contributing factors of this linguistic phenomenon. 1.Lexical influence of English on Chinese On the heels of the economic reform and opening up to the West, more and more fresh words are pouring into Chinese. Vocabulary are expanding owing to its internal forces and borrowing. There are 3 forms of loan words that we

Starbucks Case

586 words - 3 pages Case study: Starbucks Question 1: Starbucks is a service that sells a product. In fact they sell different product like coffee, but their main success come from selling services. Starbucks sell many services as Wi-Fi connection but the most important service provided is the Starbucks coffeehouse experience: making connections with the people and things that are important to them over a cup of coffee. The Starbucks experience is a service

Marketing Communications

2001 words - 9 pages 1.0 INTRODUCTION This paper aims to highlight the objectives, purpose and opportunities of sponsorship for the brands and companies. The purpose of this report and analysis of the research literature is to get the clearer and broader picture of sponsorship and how the company Fresh Fruit Soda can gain the confidence and loyalty of its customers in order to establish and expand its business. The brand Fresh Fruit Soda is a new and emerging brand

You Are What You Eat

1002 words - 5 pages soothing to the eye. The dishes I create take me on a remarkable journey that leaves an everlasting impression of memories and stories. Can you say the same? Maybe not, maybe yes. Either way it goes let's imagine it can together. I remember the first time I tried my grandmother's Rice pudding. The memory is still fresh on my mind. The rice was sticky and creamy, raisins were ripe and perky, and the smell of the cinnamon indulged my senses, with


991 words - 4 pages keep them healthy.  Your brain keeps on growing until you are about 20 years old. By then the brain has made lots of links which it no longer needs so it is able to shed any unwanted connections and still have billions of brain cells left to cope with whatever you may want to do. You can still make new connections even when you are 100 years old, so get Grandma going on the computer - she may not learn as fast as you but she can do it

The Distinction Between Normal and Extreme

1998 words - 8 pages main argument is “What is normal and what is extreme in terms of diet?” He tries to make the subject clear through making connections between the terms related to diet and real life and focusing on examples of peoples misperceptions of the meaning of normal and extreme. In addition to that, he supports his main argument with definitions which is true and which is false and gives examples of common issues from medical treatment related to people’s


2424 words - 10 pages continues its success, ethical issues will be analyzed to understand what are the values and guidelines that all of the members abide by. Introduction Pinkberry is a frozen yogurt company that prides itself in being authentic and providing fresh quality ingredients. Pinkberry has only been around since 2005 and is already a leading company in the frozen yogurt industry. Pinkberry is now an iconic brand started in Los Angeles and New York and is

Panera Case Study

1926 words - 8 pages In 1976, Au Bon Pain (“where good bread is”) Bakery was opened as a response to the request for a conceptional fast casual restaurant. Ronald Shaich and Louis Kane merged their business, Cookie Jar Bakery and Aub Bon Pain Bakery, together after a period of debt to create Au Bon Pain Co. Inc. In 1985, the two decided to add fresh made sandwiches to their menu after noticing that their customers were buying their fresh baked bread in order to

Related Essays

Business Forum Essay

4799 words - 20 pages they look for opportunities to reciprocate. And it all starts with the “small talk," the key to making those first connections! 2.2 Small Talk: Getting to Know You … Maybe It’s surprising to discover how many people consider “small talk” irrelevant to networking. I couldn’t disagree more. When I think back on all my first-time encounters, not one of them would have been initiated without the use of small talk. The bottom line is there's

Connections And Priorities Essay

4062 words - 17 pages Connections and Priorities of Leadership in Industrial Management Abstract Leadership and Management are key components of the core which defines an organization’s success. The connections that the leader has with his followers, the top managers, and other employees in the firm combined with the priorities of the leader’s group and the organization itself effect how efficiently the organization can be managed towards its goals and

Effects Of Septic Tanks On Groundwater Quality

2398 words - 10 pages EFFECTS OF SEPTIC TANKS ON GROUNDWATER QUALITY PREPARED BY: PREPARED FOR: PREPARED ON: NOVMBER 28, 2011 Effects of Septic Tanks on Groundwater Quality INTRODUCTION Fresh water is one of the most vital renewable resources that we have, yet the world's supply of clean fresh water is gradually decreasing. The demand for water exceeds supply all over the world, especially California. As the world population continues to grow

Bed And Breakfast Business Plan Essay

559 words - 3 pages cool waterfalls, glacial lakes, star-studded skies, and fresh pine forests. Spend a couple of days practicing yoga and exploring the unique, exceptional beauty of one of the nation’s finest national parks. Build body and mind self-awareness and openness that prepare one for more powerful connections with the rhythms of nature. Set your intentions through a series of meditation and journaling exercises specifically designed for those who are