1. THE MOTIVATED SEQUENCE
* Basic steps of a motivated sequence.
Motivated sequence is a technique for organizing persuasive speeches that inspire people to take action.
It consists of the following steps :
Get the attention of your audience using a detailed story shocking examples quotations etc.
2. Need or Identify the problem
Show how the topic applies to the phsychological need of the audience members.The audience needs what motivates the action therefore go beyond establishing their significant problem.Show that the need will not go away by itself ,therefore convince your audience that each one of them has a personal need to take action.
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On occasions when you suspect your audience will be very opposed toward your position, you would be wise to not state your intentions at this time.
Step 2 Stating the Need: The Problem
When you have captured the attention of your listeners, you are ready to make clear why the policy you propose is needed. To do this, you must show that a definite problem exists; you must point out what is wrong with things as they are and, through facts and figures, make clear just how bad the situation is. You must develop a sense of cognitive dissonance in the audience. This cognitive dissonance concept addresses a basic human issueâ€¦our need to have balance in our lives. When conditions disrupt that sense of balance we look for ways to steady the ship and return our lives to consistency; to be back in balance.
In its form, a need or problem requires a statement of the problem; illustrations or explanations clarifying the size and scope of the problem, to include a variety of supporting material (statistics, testimony, examples, etc.) which shows the extent and seriousness of the problem. Additionally, you should make clear to the listeners how the problem directly affects them (if possible).
The need step is exceedingly important in your speech, for it is here that your subject is first definitely related to the needs and desires of your listeners.
Step 3 Satisfying the Need: Your Solution
In this step in the speech you must urge the adoption of a policy that has the purpose of getting your listeners to agree with your solution. Here you present your solution in a manner that the listeners will find practical and desirable. We can think of good persuasion is limiting options that your audience will perceive as being acceptable.
Ideally you should state the plan you wish the audience to adopt; explain your thoughts clearly (visual support can be helpful here); make reference to practical experience (if you have some) that proves your proposed solution has worked effectively elsewhere it has been tried; and answer objections or reservations that have or are likely to be raised in opposition to your solution. Addressing potential or logical concerns at this point is important toward any speakerâ€™s credibility. When we address concerns and then refute those concerns audiences will view us with greater trust and credibility.
Step 4 Visualizing the Results
In this step you show the audience how conditions will be in the future should your proposal be accepted or rejected. Clearly tell them how they will benefit from your solution (ranging from concrete benefits of financial gain to abstract benefits of emotional satisfaction). You may also paint the picture of what the future will bring should your plan not be carried out. Whichever approach you take, this step must stand the test of reality: the conditions you picture must be capable of attainment; and they must be made vivid. You want to answer a basic human internal question that asks: â€œwhatâ€™s in it for...