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Four Loko Essay

1164 words - 5 pages

1. Are these drinks as dangerous as the critics maintain? How much of the problem is due to the high levels of caffeine, how much is due to the labeling and marketing and how much is caused by irresponsible behavior on the part of young drinkers? Are companies like Joose and Four Loko being singled out for social problem that are much wider in scope, in particular, alcohol abuse by young people?
Yes, Joose and Four Loko as dangerous as the critics maintain. Mixing Alcohol and energy drinks can prove to be very dangerous as the affects of the caffeine mask the affects of alcohol; trying to fool someone into thinking they’re not as drunk as they really are. As a result the person will ...view middle of the document...

And so, most of the customers will mistaken that the product is actually alcoholic product. . Four Loko should not have been banned but instead should have been forced to take steps such as change their packaging, marketing and level of caffeine in their beverages.
The problem caused by irresponsible behavior on the part of young drinkers is when the results showed that those who consumed alcoholic energy drinks had dramatically higher rates of serious alcohol-related consequences, such as “serious injury, sexual assault, drunk driving and death.” Serious injury is causes by the furnishing of alcoholic beverages to a person under the legal drinking age or under the influence of alcohol. Besides that, Four Loko also causes people death as some of the teens who shot and killed himself after binging on the caffeinated malt liquor beverage Four Loko is suing the drink’s manufacturer for wrongful death.  Additionally, the study concluded that the association between alcoholic energy drinks and alcohol-related consequences maybe due to a misperception of intoxication.
Chris Hunter , the cofounder and managing partner of the company that owns Four Loko, believes that his product is being unfairly singled out and says that his company takes step to prevent its product falling into the hands of minors where alcohol misuse and abuse and under-age drinking are issues the industry face. The singling out or banning of one product is not going to solve that. Consumer education is what’s going to do it.

2. Is Peter Mercer correct that caffeinated alcoholic beverages serve no ‘socially redeeming purpose’? Is that the proper test for determining whether society should permit a product to be sold? What about the fact that there is a market demand for these products?
Peter Mercer, president of New Jersey’s Ramapo College, has banned caffeinated alcoholic beverages on campus after a rash of hospitalizations among students consuming them. One brand of the beverages, Four Loko, is gaining popularity among high school and college students due to its low cost, high alcohol content, and fruity, easy-to-drink flavors. A 23.5-ounce can of Four Loko contain as much alcohol as four beers. The Ramapo College ban went into effect Oct. 1. Mercer is hoping other colleges and universities will follow his lead. “There’s no redeeming social purpose to be served by having the beverage.’’ He is also backing...

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