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Ford’s Business Strategy Essay

3200 words - 13 pages

Ford’s business strategy is embodied in our ONE Ford plan. ONE Ford expands on our Company’s four-point business plan for achieving success globally. The four-point business plan consists of the following:

Aggressively restructure to operate profitably at the current demand and changing model mix
Accelerate development of new products our customers want and value
Finance our plan and improve our balance sheet
Work together effectively as one team
Building on this plan, ONE Ford encourages focus, teamwork and a single global approach, aligning employee efforts toward a common definition of success. It emphasizes the importance of working together as one team to achieve automotive ...view middle of the document...

S., and the Ford Focus was the No. 1-selling vehicle nameplate in the world in 2012.2

Our financial turnaround has been based largely on our ability to deliver high-quality, innovative and desirable products everywhere we operate, in both mature and rapidly growing markets. To further our progress, we are continually improving quality and customer satisfaction and anticipating and responding to changes in customer demand. We have aligned our product development, manufacturing and marketing organizations worldwide to deliver the right products to the right markets as efficiently as possible.

Regardless of vehicle or region, Ford’s global vehicles showcase our commitment to fuel efficiency. Technologies like EcoBoost®, direct injection of gasoline or diesel fuel, six-speed transmissions, and hybrid and plug-in hybrid powertrains deliver true “power of choice” to drivers everywhere.

As we shift our focus from surviving to thriving, we’re continuing to implement the ONE Ford plan. But we also Go Further – to deliver ingenious products, make them available to everyone and serve each other, our customers and our communities. Go further is our global brand promise and our approach as we accelerate ahead.

Sustainability Strategy

Our sustainability strategy is embedded in our business plan and consistent with our aim to deliver Great Products, a Strong Business and a Better World. At Ford, we define sustainability as a business model that creates value consistent with the long-term preservation and enhancement of environmental, social and financial capital.

For more than a dozen years, we have built our sustainability strategy on a foundation of transparency, accountability and stakeholder engagement. We focus our efforts using a materiality analysis, which was updated early in 2013. Our public reporting has been an important part of our commitment to transparency and has helped to drive progress in our Company and across the industry.

Key components of our sustainability strategy that address our material issues include the following:

Our climate change strategy is based on what needs to happen in the world – the stabilization of greenhouse gases in the atmosphere – and our contribution to achieving stabilization through fuel economy improvements, the use of alternative fuels and energy-efficiency improvements at our facilities. A cross-functional team called Sustainable Mobility Governance oversees the strategy. Please see the Climate Change section for details of our strategy and performance.

We have set goals for water use and are developing a comprehensive water strategy based on an analysis of risks and opportunities in our own operations and in our supply chain. Please see the Water section for details of our strategy and performance.

We were the first automaker to recognize that protecting human rights in our operations and our supply chain is an important sustainability issue. Our human rights strategy includes...

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