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Ford Pinto Case Essay

862 words - 4 pages

In 1968, the Ford Motor Company, based upon a recommendation by then vice president Lee Iacocca, decided to launch a subcompact car which is Ford Pinto. In order to gain a large market share, the Ford Motor Company plans for the project was the 2000/2000 rule. The car’s designer was designed and developed Pinto could weigh no more than 2000 pounds and it could cost no more than 2000 dollar. The Product Planning Committee instituted this rule because of the extreme competition between all of the automotive companies at the time (Daniel Boyce, n.d). Due to the Ford Motor Company was implemented the 2000/2000 rule, the car’s designers had to cut corners and restricted their ability to design a ...view middle of the document...

Furthermore, explosion of the gas tank usually occurred at any collision at or above thirty one miles per hour. The doors on the Pinto had a tendency to get jammed shut when rear ended at high speeds, causing the victims to often burn alive if they were not already killed on impact (Christopher Leggett, 1999).
Ford set "limits for 2000" for the Pinto during the initial production and testing phase, which means the car was either not to exceed $2000 in cost or 2000 pounds in weight. Findings suggest that “The Product Planning Committee instituted this rule because of the extreme competition between all of the automotive companies at the time. Ford believed that if they could get a first time car buyer to purchase a Ford, they would be more likely to purchase a Ford over any other brand for their future car purchases.” (Daniel Boyce, n.d) Therefore, the Pinto was actually brought into production faster than any other cars that had ever been produced. They took twenty five months from the inception of the idea to the production of the Pinto. But according to the industry average time to make a new car at the time was forty three months. Thus, they were rushed to build the Pinto, so they did not notice Pinto actually had so many mistakes until the Pinto had done produced.
Moreover, Christopher Leggett (1999) established in their study that the Ford Motor Company did not want to upgrade the fuel system design because Ford...

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