This website uses cookies to ensure you have the best experience. Learn more

Ford Pinto Case Essay

862 words - 4 pages

In 1968, the Ford Motor Company, based upon a recommendation by then vice president Lee Iacocca, decided to launch a subcompact car which is Ford Pinto. In order to gain a large market share, the Ford Motor Company plans for the project was the 2000/2000 rule. The car’s designer was designed and developed Pinto could weigh no more than 2000 pounds and it could cost no more than 2000 dollar. The Product Planning Committee instituted this rule because of the extreme competition between all of the automotive companies at the time (Daniel Boyce, n.d). Due to the Ford Motor Company was implemented the 2000/2000 rule, the car’s designers had to cut corners and restricted their ability to design a ...view middle of the document...

Furthermore, explosion of the gas tank usually occurred at any collision at or above thirty one miles per hour. The doors on the Pinto had a tendency to get jammed shut when rear ended at high speeds, causing the victims to often burn alive if they were not already killed on impact (Christopher Leggett, 1999).
Ford set "limits for 2000" for the Pinto during the initial production and testing phase, which means the car was either not to exceed $2000 in cost or 2000 pounds in weight. Findings suggest that “The Product Planning Committee instituted this rule because of the extreme competition between all of the automotive companies at the time. Ford believed that if they could get a first time car buyer to purchase a Ford, they would be more likely to purchase a Ford over any other brand for their future car purchases.” (Daniel Boyce, n.d) Therefore, the Pinto was actually brought into production faster than any other cars that had ever been produced. They took twenty five months from the inception of the idea to the production of the Pinto. But according to the industry average time to make a new car at the time was forty three months. Thus, they were rushed to build the Pinto, so they did not notice Pinto actually had so many mistakes until the Pinto had done produced.
Moreover, Christopher Leggett (1999) established in their study that the Ford Motor Company did not want to upgrade the fuel system design because Ford...

Other Papers Like Ford Pinto Case

Ford Pinto Case Study Analysis

949 words - 4 pages while maintaining a blatant disregard for safety. Although a recall early in the production of the Ford Pinto would have warded off a few customers and reduced the company’s initial profits, it would have been more beneficial and cost effective to the Ford Motor company in the long term. Stakeholder analysis Many different groups would have been affected if Iacocca had issued a recall. Those stakeholders in this case are the Ford customers

The Ford Pinto Case Analys Essay

803 words - 4 pages Pinto Case Study Ford Motor Company launched the Pinto in August of 1970. This car was intended to compete with Volkswagen in the small car market. A tragic accident happen on August 10, 1978 in which three girls were killed. Two of the girls were sisters and the third was their cousin. The 1973 Ford Pinto was traveling on a highway when their car was struck from behind. The car burst into flames and all three teenagers were burned to death

Ford Pinto Case Study

1798 words - 8 pages To Kill A Mockingbird: Overview Vanessa Vigneau English 400 March 20, 2015 Cultural and Literary Significance To Kill A Mockingbird was written during the most critical time periods of racial discrimination, the 1930s. During this time racial prejudice was already an issue, especially in the southern states, but during the Great Depression it escalated even more and the imagery in To Kill A Mockingbird allows the reader to fully understand

Ford Pinto

1794 words - 8 pages the only thing Ford had to do was place a baffle between the bumper and the gas tank, which was a 6.65 or 11 dollar fix. For some reason a cost-benefit analysis that Ford did showed that it was cheaper to pay the suits resulting from accidental deaths and injuries then it was to put the baffle in the Pintos. In the years of 1976 to 1977 there was 30 rear-end collisions from Pintos. Later Ford was involved in a case with Pinto. Mrs. Gray was

Ford Pinto

2346 words - 10 pages immoral outcome - the Ford Pinto case. Click here for a powerpoint presentation on the same subject containing a YouTube link for a ten minute documentary on this case. Click here for a brilliant survey of the legal questions surrounding cost/benefit analysis - if you're thinking of being a lawyer it's a must read! BENTHAM (1748-1832) Bentham rejected Christianity and was influenced by David Hume (1711-76) and the French philosophe Helvitius, who

Ford Pinto Week 3

1359 words - 6 pages Ford Pinto case in Friedrichs (p. 72 & 312) and online.  Provide a brief synopsis of the case and answer the following questions:  1) What has happened to the key players since the events in this case?  2) Were the consequences they experienced as a result of their role appropriate under the circumstances and why?  3) What preventive and detective controls can be put in place?  4) How does the Ford Pinto case compare to recent Toyota recalls

Ethics Ford Pinto

1241 words - 5 pages Case Study Discussion and Executive Summary June 27, 2011 MGT/216 Case Study Discussion and Executive Summary This paper explores “The Ford Pinto Case” managing of business ethics. Numerous factors suggest within this research that Ford Motor Company was negligent and violated its code of ethics. To understand how relationships are affected a closer look at Ford Motor Company missions and values will align Team B’s personal values

California Law Business – Mark Robinson and the Ford Pinto

2385 words - 10 pages Remember the Ford Pinto‚ the egg-shaped economy ride that sometimes exploded when struck from behind? Mark Robinson Does. He also remembers the look on the faces of the jurors who awarded $127 million to his client 13-year-old burn victim Richard Grimshaw‚ in 1978‚ based on a design flaw that led to the deaths of 27 people from fuel-tank fires in Pintos. The jurors were outraged to learn that the Ford Motor Co. became aware of the risks of


450 words - 2 pages 1. What moral issues does the Pinto case raise? That businesses should not be putting a value on human life and disregard a known deadly danger. Ford thought they could get away with a dangerous automobile by paying off those lawsuits from people who were injured and the families of the dead. Ford thought it was more cost effective not to fix the dangerous condition than to spend the money to save people. 2. Suppose Ford officials were asked


2378 words - 10 pages THE FORD PINTO CASE The scandal and the trial On August 10, 1978, a tragic automobile accident occurred on U.S. Highway 33 near Goshen, Indiana. Sisters Judy and Lynn Ulrich (ages 18 and 16, respectively) and their cousin Donna Ulrich (age 18) were struck from the rear in their 1973 Ford Pinto by a van. The gas tank of the Pinto ruprured, the car burst into flames and the three teenagers were burned to death. Subsequently an Elkhart County

Pinto Fires Case

736 words - 3 pages PINTO FIRES CASE The assumption that ‘it’s easy to be ethical’ assumes that individuals automatically know that they are facing an ethical dilemma and that they should simply choose to do the right thing. But decision makers may not always recognize that they are facing a moral issue. Rarely do decisions come with waving red flags. Dennis Gioia was recall coordinator at Ford Motor Company in the early 1970s when the company decided not to

Related Essays

Ford Pinto Case Essay

2885 words - 12 pages Case Study: The Ford Pinto In the late 1960s there was a huge demand for sub-compact cars. Ford Motor Company believed the need to answer the call and presented the first North American compact car. Ford named the car, the ‘Ford Pinto’, and began marketing the car on September 11, 1970. It was made available to the public in early 1971. The reputation of the Ford Pinto suffered over time because of the controversy centered on the

The Ford Pinto Case Essay

611 words - 3 pages all things must have common measure. In Ford Pinto Case, proponents stated: “Ford is not sacrificing all safety features of the Pinto, it is a question of to what degree Ford feels safety features are necessary. Decisions involving gradation of risks are made every day, just not under such strict scrutiny.” Similarly, highways would be safer if the speed limit was 25 miles per hour. However, this must be balanced with the cost of slower traffic

Ford Pinto Case Essay

1314 words - 6 pages do anything is morally unethical. Possible Social Pressures According to Shao, M. (2011) “social pressure and social performance reinforce each other, greater social pressure is associated with lower financial performance, and financial and social performance are largely unrelated.” In the Ford Pinto case external social pressures like the media, government, laws, and society moral values influenced in the decision to the company to do

Ford Pinto Case Essay

3486 words - 14 pages -1The Ford Pinto case is an oft-cited example of business ethics gone wrong. Many people have been appalled by Ford’s lack of concern for human life. Ford rushed its production time to produce the Pinto in order to be able to compete with foreign companies that were monopolising the American small-car market in the 1960s. Before production, however, the Ford engineers discovered that there was a major flaw with the Pinto: in nearly all rear-end