This website uses cookies to ensure you have the best experience. Learn more

Ford Pinto Essay

2346 words - 10 pages

Utilitarianism and Business Ethics
INTRODUCTION
Welcome to philosophicalinvestigations - a site dedicted to ethical thinking (rather than one page summaries!!! Though I'm afraid I do add those at exam time - market pressures!). I hope you enjoy this case study which also has a powerpoint that goes with it.  There's plenty of other useful material on this site - case studies, handouts, powerpoints and summaries, and also I have written a number of books including best-selling revision guides and a useful book on 'How to Write Philosophy Essays".  Click here for details.
If you're worried about exams you might at least print out my strengths and weaknesses summaries under each moral theory. ...view middle of the document...

Click here for a brilliant survey of the legal questions surrounding cost/benefit analysis - if you're thinking of being a lawyer it's a must read!

BENTHAM (1748-1832)
Bentham rejected Christianity and was influenced by David Hume (1711-76) and the French philosophe Helvitius, who argued that true justice was synonomous with the good of the whole. He formulated the greatest happiness principle: "By the principle of utility is meant that principle which approves or disapproves of every action whatsoever, according to the tendency which it appears to have to augment or diminish the happiness of the party whose interest is in question."
• There is one good, pleasure, and one evil, pain.
• Human nature is naturally motivated by "two sovereign masters, pleasure and pain". We are pleasure-seekers (hedonists). Other motives such as duty, respect, are irrelevant.
• The empirical calculation could be done with a hedonic calculus which allocates hedons of pleasure to different choices.
• Social goals should be fixed by aggregating personal goals in terms of maximising pleasure and minimising pain.
• The aim of government is to harmonize conflicting interests by passing laws with appropriate penalties for those who cause pain to others - hence modifying their behaviour.
Bentham became convinced that the British Government was influenced solely by self-interest rather than some idea of the common good. He came to argue for the abolition of the monarchy, universal male suffrage (not just linked to land), and rule by parliament as judge of the common interest.

JOHN STUART MILL (1806-73)
Mill's version of utilitarianism was so different from Bentham's that it almost seems that he rejects it. Mill was concerned to move away from what he once called a "swinish" philosophy based on base pleasures, to something subtler.
• Goodness was based on more than just pleasure, but on the virtue of sympathy for our fellow human beings, a concern for their rights and our duty to promote the common good.
• Pleasures were distinguishable between lower bodily pleasures and higher intellectual or spiritual pleasures - and if you wanted to know which was better ask someone who'd experienced both.
• Mill was suspicious of universal male suffrage, and advocated education for all as a key to graduating to the happy life.
• Mill was keen to see fairer distribution of wealth and income and rejected the extreme form of free market economics.
• Mill argues for a weak rule utilitarianism. We maximise happiness by obeying laws and social conventions which experience has shown promote the common good - such as respect for life, personal freedom and private property, or good manners and politeness. However, when two principles or rules come into conflict, such as the choice to lie to save my friend's reputation, I revert to being an act utilitarian - making my decision based on a balance of outcomes - choosing that action which maximises happiness.

BUSINESS...

Other Papers Like Ford Pinto

Ford Pinto Case Essay

2885 words - 12 pages Case Study: The Ford Pinto In the late 1960s there was a huge demand for sub-compact cars. Ford Motor Company believed the need to answer the call and presented the first North American compact car. Ford named the car, the ‘Ford Pinto’, and began marketing the car on September 11, 1970. It was made available to the public in early 1971. The reputation of the Ford Pinto suffered over time because of the controversy centered on the

The Ford Pinto Case Essay

611 words - 3 pages Right or Not Right? Back Ground In 1970’s, Ford had been criticized by the public due to a defective fuel system design. Although Ford had access to a new design which would decrease the possibility of the Ford Pinto from exploring, the company chose not to redesign the system, which would have cost $11 per car, even though the analysis showed that the new system would result in 180 less deaths (1999, The Valuation of Life As It Applies To the

Ford Pinto Case

1314 words - 6 pages early 1970s saw the competition of foreign made vehicles taking a share of the North American market. To compete, local car manufacturers had to be quick, and innovative to keep their market share. Ford’s answer to this was the Ford Pinto. A small and sleek for its time car that was light and inexpensive to make. The one major flaw was during the crash testing at low speeds, the car could have a tendency to burst into flames on impact. This

Ford Pinto Case

3486 words - 14 pages -1The Ford Pinto case is an oft-cited example of business ethics gone wrong. Many people have been appalled by Ford’s lack of concern for human life. Ford rushed its production time to produce the Pinto in order to be able to compete with foreign companies that were monopolising the American small-car market in the 1960s. Before production, however, the Ford engineers discovered that there was a major flaw with the Pinto: in nearly all rear-end

Ford Pinto Case Study Analysis

949 words - 4 pages Ford Pinto: An Ethical Inferno Michael W. Daniels Excelsior College Introduction and Analysis “Pinto crashes caused the death and mutilation of 900 occupants after their cars burst into flames after rear-end collisions,” Robert Sherefkin explains in his article Lee Iacocca's Pinto: A fiery failure. The engineered design of the Ford Pintos resulted in the gas tank rupturing in low speed rear end collisions. The design flaw was

The Ford Pinto Case Analys

803 words - 4 pages Pinto Case Study Ford Motor Company launched the Pinto in August of 1970. This car was intended to compete with Volkswagen in the small car market. A tragic accident happen on August 10, 1978 in which three girls were killed. Two of the girls were sisters and the third was their cousin. The 1973 Ford Pinto was traveling on a highway when their car was struck from behind. The car burst into flames and all three teenagers were burned to death

California Law Business – Mark Robinson and the Ford Pinto

2385 words - 10 pages Remember the Ford Pinto‚ the egg-shaped economy ride that sometimes exploded when struck from behind? Mark Robinson Does. He also remembers the look on the faces of the jurors who awarded $127 million to his client 13-year-old burn victim Richard Grimshaw‚ in 1978‚ based on a design flaw that led to the deaths of 27 people from fuel-tank fires in Pintos. The jurors were outraged to learn that the Ford Motor Co. became aware of the risks of

Ford Pinto Case Study

1798 words - 8 pages To Kill A Mockingbird: Overview Vanessa Vigneau English 400 March 20, 2015 Cultural and Literary Significance To Kill A Mockingbird was written during the most critical time periods of racial discrimination, the 1930s. During this time racial prejudice was already an issue, especially in the southern states, but during the Great Depression it escalated even more and the imagery in To Kill A Mockingbird allows the reader to fully understand

Ethics

450 words - 2 pages 1. What moral issues does the Pinto case raise? That businesses should not be putting a value on human life and disregard a known deadly danger. Ford thought they could get away with a dangerous automobile by paying off those lawsuits from people who were injured and the families of the dead. Ford thought it was more cost effective not to fix the dangerous condition than to spend the money to save people. 2. Suppose Ford officials were asked

Business Research Ethics

680 words - 3 pages it to your business, could invariably save your business far more than money. Here we will explore the ethical decisions made by Ford Motor Company after research found their Ford Pinto to be unsafe in rear-end collisions. In an effort to beat out strong foreign competition from in the small car market, Ford Motor Company produced the Ford Pinto in 1970. Before this time, Ford dominated in the production of larger vehicles and never was

Title

2378 words - 10 pages THE FORD PINTO CASE The scandal and the trial On August 10, 1978, a tragic automobile accident occurred on U.S. Highway 33 near Goshen, Indiana. Sisters Judy and Lynn Ulrich (ages 18 and 16, respectively) and their cousin Donna Ulrich (age 18) were struck from the rear in their 1973 Ford Pinto by a van. The gas tank of the Pinto ruprured, the car burst into flames and the three teenagers were burned to death. Subsequently an Elkhart County

Related Essays

Ford Pinto Essay

1794 words - 8 pages Under the leadership of Ford CEO Lee Lacocca, The Ford Pinto Company introduced in 1971 in Canada, and later in U.S, had reputation as being the safety pioneer in the automobile industry. But was trouble impending, the car did not pass on the test, meaning that it failed bellow the state of the art for cars of that size. The design of the car flaws in its Pinto model could cause the car to burst into flames even in minor rear-end collisions. At

Ford Pinto Case Essay 862 Words

862 words - 4 pages In 1968, the Ford Motor Company, based upon a recommendation by then vice president Lee Iacocca, decided to launch a subcompact car which is Ford Pinto. In order to gain a large market share, the Ford Motor Company plans for the project was the 2000/2000 rule. The car’s designer was designed and developed Pinto could weigh no more than 2000 pounds and it could cost no more than 2000 dollar. The Product Planning Committee instituted this rule

Ford Pinto Week 3 Essay

1359 words - 6 pages Ford Pinto: Setting the precedent for corporate crime Caleb Bede Accounting 573: Accounting Fraud, Criminology, & Ethics

Ethics Ford Pinto Essay

1241 words - 5 pages Case Study Discussion and Executive Summary June 27, 2011 MGT/216 Case Study Discussion and Executive Summary This paper explores “The Ford Pinto Case” managing of business ethics. Numerous factors suggest within this research that Ford Motor Company was negligent and violated its code of ethics. To understand how relationships are affected a closer look at Ford Motor Company missions and values will align Team B’s personal values