Ford Motor Company Strategic Audit Essay

1277 words - 6 pages

Ford Motor Company Strategic Audit

Abstract
The purpose of this paper is to give a brief detail of the strategic audit of Ford Motor Company. The method of research used was Internet research by topic. In addition to the class textbook audit example used, other written references in the area of Ford Motor Company were used, in order to develop the subject more in detail. This topic was selected among a series of topics of general interest in the area of strategic audit for a corporation, as a class requisite. The different aspects of development and research studies findings are discussed in detail or briefly. The subject of “Strategic Audit of a Corporation” is what this paper is ...view middle of the document...

"Ford Motor Company's objective is to deliver a total return to shareholders in the top quartile of the S&P 500 over time”. The company will meet this goal by the transformation into the world's leading consumer company for automotive products and services which make attractive dividend yield and growth in their share price (Ford Motor Company increases fourth-quarter dividend by nine percent).
Over time, Ford business strategy has responded to the challenges of the motor industry. The corporate culture of Ford management is establishing strategic business units that complement the company's global scale and structure. They have being able to meet the challenges in the motor industry through the implementation of different strategies that trace the critical path throughout the complexity of the business.
These strategies include the fallowing areas;
• Information Technology – This technology is a critical and competitive differentiator for Ford (Career Programs).
• Climate Change – Ford is pursuing a three-pronged strategy as they see potential for innovative business opportunities in solving them (Ford Issues Climate Change Report).
• Consumer-Focused Organization – Ford is establishing strategic business units to more closely target consumers’ need and react quickly to changing in market conditions (Consumer-Focused Organization).
For Ford their main strategy is to “aggressively restructuring to operate profitably at the current demand and changing mix, accelerating development of new products customers want and value, financing its plan and improving its balance sheet, and working together effectively as a global team” (About the Company), by accomplishing this, they are able to meet the challenges of their competitors.
The policies in the Standard of Business Conduct are the basis for Ford Motor Company. These policy letters “establish a framework of broad, basic principles within which the Company conducts its business globally” (Policy Letters and Directives). In addition to policy letters and Directives, numerous descriptions of business practices, handbooks and statements of business standards govern the conduct of employees globally (Policy Letters and Directives).
Ford Motor Company’s governance establishes accountability for performance to include integrating actions to support the ethical conduct of business. The Board of Director’s consists of fifteen members that are dedicated to serving the interests of their shareholders. The members are William Clay Ford Jr., Allan R. Mulally, Lewis Booth, Stephen G. Butler, Kimberly A. Casiano, Edsel B. Ford II, Irvine O. Hockaday Jr., Richard A. Manoogian, Ellen R. Marram, Homer A. Neal, Michael Bannister, Gerald L. Shaheen, John L. Thornton, Robert Graziano, and William Clay Ford Sr. The board members are mainly external except for William Clay Ford Jr. which serves as the Executive Chairman, Allan R. Mulally which serves as Ford’s President and Chief...

Other Papers Like Ford Motor Company Strategic Audit

Ford Motor Company Essay

1318 words - 6 pages major outcome of strategic planning, after gathering all necessary information, is the setting of goals for the organization based on its vision and mission statement. The vision of Ford Motor Company is simple yet powerful, 'to become the world's leading consumer company for automotive products and services' (Hellriegel and Slocum, 2011, pp.543-545). Assess Mulally on each element in communication openness including message transmission

Ford Motor Company Essay

644 words - 3 pages Ford Motor Company Petris Irina Group 310 Contents General Presentation 3 Ford in Romania 4 Competitors 4 SWOT Analysis 5 Bibliography 6 General Presentation Ford Motor Company is an American multinational corporation which is ranked 3rd in the world in automobile production. Ford has always been in the top ten largest companies in the world by revenue and in 1999 was among the most profitable companies

Ford Motor Company

1098 words - 5 pages Case Study for Ford Motor Company Supply Chain Strategy Prepared by Student: Prepared for Instructor: This report is submitted in partial fulfillment of the requirements of the course Table of Content Subject Page Executive Summary ............................................................................... 2 Issue Identification

The Ford Motor Company

1713 words - 7 pages Ford Motor Company Strayer University BUS 302 Professor Doreen Rainey October 31, 2010 Ford Motor Company located in Dearborn, Michigan has an alarming problem. Ford Motor has lost money in its North American sector of operation in the past years, despite its increase of models. In an attempt to attain a larger portion of the car market Ford Motor acquired some luxury models. Ford Motor moved some what away from Mr. Ford’s vision to

Ford Motor Company - 1279 words

1279 words - 6 pages Ford Motor Company | Spring 2013 Final Project | By Drake Dukes, Sarah Miller, Josh McKeon, Mackenzie Sowers, and Danny Lee | 5/9/2013 | Introduction Ford Motor Company aka “Ford” is an American multinational automaker headquartered in a suburb of Detroit, Michigan founded by Henry Ford and incorporated in 1903, 109 years ago. Ford introduced methods for large-scale manufacturing of cars through the use of the world famous

Ford Motor Company - 3427 words

3427 words - 14 pages Ford Motor Company Ford Motor Company In 2008, three major U.S. automakers asked the government for a bailout. Ford, along with GMC, was two of those companies. Ford was able to mortgage enough assets and avoid for a bailout to avoid bankruptcy. Since that time, Ford has made strides toward increasing their annual income, providing more fuel efficient cars, and becoming known in the global world market. After reviewing the 2010 income

Ford Motor Company - 3264 words

3264 words - 14 pages . The auto industry represents one of the largest segments of the U.S. economy. The U.S. industry is dominated by the Big Three, General Motors, Ford Motor Company, and Chrysler. The auto industry employs nearly 6.6 million people nationwide which represents about 5% of private sector jobs. Surging oil prices have shifted demand away from SUV’s and light trucks to more fuel efficient options. This change in consumer preferences has caused

Ford Motor Company Case Study

1176 words - 5 pages below, identifying the decrease in market share between the years 2005 and 2006. Ford experienced a decline in the US and South American market in 2006 and remained the same in Europe and Asia Pacific/Africa. A low market share has an effect on the learning and experience curve, and therefore affecting strategic costs of the company. Ford Motor Company Automotive Sector Market Share Markets 2006 2005 USA 16% 17% South America 11.5% 12% Europe

Analysis Of Ford Motor Company

1111 words - 5 pages Analysis of Ford Motor Company External Factors and Economic Environment 1) Market and Customers Between 22% and 23% (average over past five years) of Ford’s customers are defined as fleet customers as described above. The residual 77%to 78% of customers are private individuals who purchase Ford vehicles through licensed dealers. Ford customers come from all demographic strata given the diverse brand lineup and product mix, and Ford’s

Ford Motor Company Case Study

1714 words - 7 pages ------------------------------------------------- ------------------------------------------------- Ford Motor Company Case Report ------------------------------------------------- Executive Summary Ford Motor Company has a long history, starting in Michigan in 1903. They have focused on designing and manufacturing and have been very successful, however with increasing competition, global markets and over-capacity the company needs to

Ford Motor Company Supply Chain Strategy

1395 words - 6 pages History Since the Ford Motor Company’s incorporation by Henry Ford in 1903, its strategic focus has remained on automobile design and manufacturing. Up until 1970, competition was from the two other manufacturers making up the Big Three Automakers; General Motors and Chrysler. However, starting in the 1970’s, foreign competition, mostly from Toyota and Honda, eventually lead to overcapacity within the industry. As more and more developing

Related Essays

Ford Motor Company Essay 1868 Words

1868 words - 8 pages , tactics the company has implemented to achieve their strategic goals, and the role human resource management plays in helping the company achieve its business goals. Ford Motor Company Ford Motor Company is an American automaker that was founded by Henry Ford. The company was incorporated on June 16, 1903. The headquarters is located in Dearborn, Michigan. It is currently the fourth largest automaker in

Ford Motor Company Essay 725 Words

725 words - 3 pages Mulally has an authoritarian leadership style as well as a participative style. Mulally is an authoritarian leader because he came to Ford Motor Company with a strategic plan and demanded that his plan be followed to the letter. Mulally also has a participative style because with his plan he also reaches out to his employees and executive partners for feedback and insight. But there is no question who is the captain of the ship at Ford Motor

Ford Motor Company Essay 3032 Words

3032 words - 13 pages ://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Ford-Motor-Mission-Statement.htm http://corporate.ford.com/microsites/sustainability-report-2011-12/blueprint-materiality http://economics-files.pomona.edu/jlikens/SeniorSeminars/oasis/reports/F.pdf http://usatoday30.usatoday.com/money/autos/2009-06-01-bankruptcy-competition-ford_N.htm http://www.scribd.com/doc/25252835/Ford-strategic-analysis Coulter, M.  (2010).  Strategic management in action (5th ed.).  Upper Saddle River, NJ: Prentice Hall.

Ford Motor Company Essay 2473 Words

2473 words - 10 pages Chapter 5 Case – “Ford Motor Company” Instructor: Professor Pamela McLaughlin Course: Management of Concepts – BUS 302 Date: July 17, 2011 * This case outlines 4 strategic options Ford is pursuing to increase its profitability. Describe each of the 4 options. For each option list 2 criteria you would use to evaluate the option. The four strategic option that Ford Motor Company might pursue to increase its profitability is to (1